System and method for managing media advertising enterprise data
View Patent ↗A system and method for managing media advertising enterprise data. An enterprise data management (EDM) module can be configured to include a set of rules at an enterprise level to manage disparate and disconnected records. A scoring function with respect to each record can be computed based on the rules to determine the highest priority. The rules in association with the scoring function can be stored locally in an EDM database. A matching process can then be performed to accurately match similar records regardless of manual input, location, and format of the records in a distributed system. Each record can then be assigned with a parent enterprise advertiser. Such an optimization mechanism can interactively manage and report records at the enterprise level in a simple and efficient manner.
1. A method for use in an enterprise data management system, comprising:
configuring an enterprise data management module for managing media advertising enterprise data, the enterprise data management module to implement a set of rules, relating to organizing, at an enterprise level, a plurality of advertiser records associated with an entity;
transmitting the set of rules in a request message sent from a communications module to a media management system;
calculating, at the media management system, scores associated with each of the plurality of advertiser records associated with the entity, based on the set of rules in order to determine a priority level for the each of the plurality of advertiser records associated with the entity;
transmitting the scores from the media management system to the communications module in response to the request message; and
matching at least some of the plurality of advertiser records associated with the entity to a parent enterprise entity based, at least in part, on the scores and the priority level for each of the at least some of the plurality of advertiser records to manage and to report the at least some of the plurality of advertiser records at the enterprise level for the parent enterprise entity.
2. The method of claim 1 further comprising storing the set of rules in association with the scores in an enterprise data management database.
3. The method of claim 1 , wherein the set of rules includes at least two of the following types of rules:
a revenue rule associated with a revenue score;
an urgency rule associated with an urgency score; and
a workflow state rule associated with a workflow parameter.
4. The method of claim 3 further comprising computing the revenue score based on a total order amount between a minimum revenue and a maximum revenue and a weighting percentage.
5. The method of claim 3 further comprising computing the urgency score based on a past date or a future date.
6. The method of claim 3 wherein the workflow parameter is associated with a numerical value.
7. The method of claim 1 further comprising computing the scores and summing the score for each advertiser record separately if more than one advertiser record represents an order by an advertiser to be completed within an urgency time-frame.
8. The method of claim 1 wherein the entity comprises an advertiser.
9. The method of claim 1 wherein the entity comprises an agency.
10. The method of claim 1 further comprising assigning identification data to the entity after matching the entity, or plurality of advertiser records, to the parent enterprise entity.
11. The method of claim 1 further comprising assigning a highest priority entity to a user in order to ensure that the most important entity is matched first.
12. The method of claim 1 further comprising:
assigning particular identification data to the entity after matching the entity, or plurality of advertiser records, to said parent enterprise entity; and
assigning a highest priority entity to a user in order to ensure that the most important entity is matched first.
13. The method of claim 3 wherein said revenue score is associated with at least one of the following revenue parameters:
a minimum revenue; a maximum revenue; a minimum score; a maximum score; and a weighting percentage.
14. The method of claim 3 wherein said urgency score is associated with at least one of the following revenue parameters:
a minimum date; a maximum date; a minimum score; a maximum score; and a weighting percentage.
15. A system comprising:
a data processing system including an enterprise data management module configured to implement a set of rules relating to organizing, at an enterprise level, a plurality of advertiser records associated with an entity;
a communications module configured to:
obtain the set of rules;
transmit a request message to a media management system, wherein the request message includes the set of rules;
the media management system configured to:
calculate scores associated with each advertiser record associated with the entity, based on the set of rules;
transmit the scores from the media management system to the communications module in response to the request message; and
wherein the system is configured to match at least some of the plurality of advertiser records associated with the entity to a parent enterprise entity based, at least in part, on the scores and a priority level for each of the at least some of the plurality of advertiser records to manage and to report the at least some of the plurality of advertiser records at the enterprise level for the parent enterprise entity.
16. The system of claim 15 wherein the set of rules includes at least one of the following type of rules:
a revenue rule associated with a revenue score;
an urgency rule associated with an urgency score; and
a workflow state rule associated with a workflow state parameter.
17. The system of claim 15 wherein said media management system is further configured to compute said scores and sum the scores for each advertiser record separately if more than one advertiser record of the plurality of advertiser records represents an order by an advertiser to be completed within an urgency time-frame.
18. The system of claim 15 wherein said enterprise data management module is further configured to store the set of rules in association with the scores in an enterprise data management database.