System for cross-integration of consumer loyalty programs and methods thereof
Embodiments of the present invention relate to a system for cross-integrating consumer data from separate consumer loyalty programs to create an aggregated consumer record and methods thereof. In one embodiment of the present invention, a method for cross-integrating consumer loyalty programs comprises obtaining a first set of consumer data on a consumer from a first reward partner, obtaining a second set of consumer data from the consumer, aggregating the first set of consumer data and the second set of consumer data in a database, creating an aggregated consumer record in the database from the aggregated data, and providing access to the aggregated consumer record to the first reward partner.
1. A non-transitory computer readable medium for storing instructions that, when executed by a processor, perform operations for cross-integrating consumer loyalty programs, comprising:
establishing a communications link from a host computer to a plurality of reward partners;
receiving a first set of consumer data associated with a first loyalty program, from a first reward partner;
receiving a second set of consumer data associated with a second loyalty program, from a second reward partner, wherein the first reward partner associated with the first loyalty program is distinct from the second reward partner associated with the second loyalty program, and wherein the first reward program is distinct from the second reward program;
aggregating the first set of consumer data and the second set of consumer data in a database;
creating an aggregated consumer profile in response to the aggregation of the first set of consumer data and the second set of consumer data;
determining different access levels to the aggregated consumer profile for the first reward partner and the second reward partner, based on hierarchical access levels determined by at least one of subscription payment, good/service bartering, and detailed quantity of consumer information received from each reward partner; and
providing hierarchical access to the aggregated consumer profile according to the determined hierarchical access level for each reward partner.
2. The non-transitory computer readable medium of claim 1 , wherein the aggregating of the first set and second set of consumer data in the database further comprises matching a pair of profiles within the consumer data.
3. The non-transitory computer readable medium of claim 1 , wherein the first and the second reward partners further comprise at least one of a merchant, a retailer, a vendor, or a retail chain.
4. The non-transitory computer readable medium of claim 1 , wherein the consumer data further comprises at least one of consumer demographic data or consumer shopping habits.
5. A computer-implemented method for cross-integrating consumer loyalty programs comprising:
establishing a communications link from a host computer to a plurality of reward partners;
receiving a first set of consumer data associated with a first loyalty program, from a first reward partner;
receiving a second set of consumer data associated with a second loyalty program, from a second reward partner,
wherein the first reward partner associated with the first loyalty program is distinct from the second reward partner associated with the second loyalty program, and wherein the first reward program is distinct from the second reward program;
aggregating the first set of consumer data and the second set of consumer data in a database of the host computer;
creating, by the host computer, an aggregated consumer profile in response to the aggregation of the first set of consumer data and the second set of consumer data;
determining, by the host computer, different access levels to the aggregated consumer profile for the first reward partner and the second reward partner, based on hierarchical access levels determined by at least one of subscription payment, good/service bartering, and detailed quantity of consumer information received from each reward partner; and
providing, by the host computer, hierarchical access to the aggregated consumer profile according to the determined hierarchical access level for each reward partner.
6. The method of claim 5 , further comprising:
establishing a communications link from the host computer to the plurality of reward partners; and
establishing the hierarchical access level, having tiers of consumer data to be shared by different reward partners, dependent upon each reward partner's access level.
7. The method of claim 5 , wherein the aggregating of the first set and second set of consumer data in the database of the host computer further comprises matching a pair of profiles within the consumer data.
8. The method of claim 5 , wherein the first and the second reward partners further comprise at least one of a merchant, a retailer, a vendor, or a retail chain.
9. The method of claim 5 , wherein the consumer data further comprises at least one of consumer demographic data and consumer shopping habits.
10. A system for cross-integrating consumer loyalty programs comprising:
a processor, accessible via a global computer network, and a memory in communication with the processor, the memory storing instructions, when executed by the processor, will result in:
establishing a communications link from a host computer to a plurality of reward partners;
receiving a first set of consumer data associated with a first loyalty program, from a first reward partner;
receiving a second set of consumer data associated with a second loyalty program, from a second reward partner,
wherein the first reward partner associated with the first loyalty program is distinct from the second reward partner associated with the second loyalty program, and wherein the first reward program is distinct from the second reward program;
aggregating the first set of consumer data and the second set of consumer data in a database of the host computer;
creating, by the host computer, an aggregated consumer profile in response to the aggregation of the first set of consumer data and the second set of consumer data;
determining, by the host computer, different access levels to the aggregated consumer profile for the first reward partner and the second reward partner, based on hierarchical access levels determined by at least one of subscription payment, good/service bartering, and detailed quantity of consumer information received from each reward partner; and
providing, by the host computer, hierarchical access to the aggregated consumer profile according to the determined hierarchical access level for each reward partner.
11. The system of claim 10 , wherein the aggregating of the first set and second set of consumer data in the database further comprises matching a pair of profiles within the consumer data.
12. The system of claim 10 , wherein the first and the second reward partners further comprises at least one of a merchant, a retailer, a vendor, or a retail chain.
13. The system of claim 10 , wherein the consumer data further comprises at least one of consumer demographic data or consumer shopping habits.