Systems, methods and computer program products for integrating advertising within web content
View Patent ↗Systems, methods, and computer program products that facilitate the integration and accounting of advertising within audio Web content requested by users via telephone devices are provided. Upon receiving a request from a user for Web content via a telephone device, a Web server retrieves an advertisement from an advertisement server, inserts the retrieved advertisement within the user requested Web content, and forwards the user requested Web content and advertisement to a text-to-speech transcoder for conversion to an audio format. The text-to-speech transcoder converts the Web content and advertisement from a text-based format to an audio format and serves the Web content and advertisement in the audio format to the user client device via a telephone link established with the user client device. If an advertisement is interactive, a text-to-speech transcoder may be configured to notify an advertisement server of user interaction with the advertisement. Information such as an identification of a requesting client device, user, as well as time and date information, may be recorded by an advertisement server for use in measuring effectiveness of a particular marketing and/or advertising campaign. Information associated with providing a user with additional information associated with an advertisement may also be stored.
1. A computer system for transmitting aggregated web content from at least two web servers to a mobile telecommunication device in audio format, comprising:
at least two web servers with web content, the web servers executing the steps of:
receiving a user request for audio web content from a mobile telecommunications device;
selecting a first web content in text format from a first of the at least two web servers in response to the user request;
determining an aggregate pre-determined time and length for a plurality of second web content in an audio output format, wherein said plurality of second web content is capable of being incorporated with the selected first web content;
selecting the plurality of second web content in text format from a second of the at least two web servers, wherein the plurality of second web content is related to content within the first web content, and wherein the selection of the plurality of second web content is based on the determined aggregate pre-determined time and length;
identifying at least one initial keyword related to the selected second web content;
identifying a plurality of related keywords related to the identified at least one initial keyword;
converting the selected first web content, the identified at least one keyword, the selected plurality of second web content and the identified plurality of related keywords to an audio format; and
transmitting the converted web content to the mobile telecommunications device via a telecommunications link, wherein the converted web content in audio format is interactive in response to input of the selected at least one initial keyword or at least one of the plurality of related keywords by the user.
2. The computer system of claim 1 , wherein the converted web content format comprises a voice extensible markup language (VXML) format.
3. The computer system of claim 1 , wherein converting the selected first web content in text format comprises the use of at least one text-to-speech transcoder.
4. The computer system of claim 1 , wherein the selected plurality of second web content in text format is comprised of one or more text advertisements.
5. A computer implemented method for transmitting compiled web content from at least two web servers to a mobile telecommunication device in audio format, the method comprising:
receiving a user request for audio web content from a mobile telecommunications device;
selecting a first web content in text format from a first of the at least two web servers in response to the user request;
determining an aggregate pre-determined time and length for a plurality of second web content in an audio output format, wherein said plurality of second web content is capable of being incorporated with the selected first web content;
selecting the plurality of second web content in text format from a second of the at least two web servers, wherein the plurality of second web content is related to content within the first web content, and wherein the selection of the plurality of second web content is based on the determined aggregate pre-determined time and length;
identifying at least one initial keyword related to the selected second web content;
identifying a plurality of related keywords related to the identified at least one initial keyword;
converting the selected first web content, the identified at least one initial keyword, the selected plurality of second web content and the identified plurality of related keywords to an audio format;
and
transmitting the converted web content in audio format to the mobile telecommunications device via a telecommunications link, wherein the converted web content in audio format is interactive in response to input of the selected at least one initial keyword or at least one of the plurality of related keywords by the user.
6. The computer implemented method of claim 5 , wherein the converted web content format comprises a voice extensible markup language (VXML) format.
7. The computer implemented method of claim 5 , wherein converting selected first web content in text format comprises the use of at least one text-to-speech transcoder.
8. The computer implemented method of claim 5 , wherein the plurality of second web content in text format is comprised of one or more text advertisements.