Email recipient behavior tracking
A system in which a message from a server is transmitted to a recipient device, the message including an image reference that identifies the location of an image. A request is received for the image file from the recipient device. The image file is transmitted to the recipient device and a start time of the transmitting is noted. Upon detecting that the image file has ceased being transmitted, an end time of the transmission is noted. The end time and start time are compared to make a determination of whether the message was read.
1. A method, comprising:
transmitting a message from a server to a recipient device, the message including an image reference that identifies the location of an image file;
receiving a request for the image file from the recipient device;
recording a start time at a beginning of transmitting the image file to the recipient device;
recording an end time upon detection of an end of transmitting of the image file;
computing a difference between the end time and the start time; and
comparing the difference to a threshold to make a determination of whether the message was read.
2. The method of claim 1 , wherein the image reference is accompanied with code used to identify information associated with the recipient device.
3. The method of claim 1 , wherein the image file is not visible in the message.
4. The method of claim 1 , wherein the image file is transmitted at a rate equal or greater to the time estimated to read the message.
5. The method of claim 1 , wherein if the difference is more than the threshold, then determining that the message was read.
6. The method of claim 1 , wherein if the difference is less than the threshold, then determining that the message was not read.
7. The method of claim 2 , wherein the information includes an internet protocol address of the recipient device.
8. The method of claim 2 , wherein the information includes an e-mail client used on the recipient device to retrieve the message.
9. The method of claim 4 , wherein the image file is not loaded from a cache stored on the recipient device.
10. A method, comprising:
transmitting a message from a server to a recipient device, the message including an image reference that identifies the location of a first image file;
receiving a request for the first image file from the recipient device;
recording a start time at a beginning of transmitting the first image file to the recipient device;
receiving one or more requests for one or more additional image files from the recipient device;
transmitting the one or more additional image files;
recording an end time upon detection of an end of transmitting of the one or more additional image files;
computing a difference between the end time and the start time; and
comparing the difference to a threshold to make a determination of whether the message was read.
11. The method of claim 10 , wherein the image reference is accompanied with code used to identify information associated with the recipient device.
12. The method of claim 10 , wherein the first image file is not visible in the message.
13. The method of claim 10 , wherein the first image file is transmitted at a rate equal or greater to the time estimated to read the message.
14. The method of claim 10 , wherein if the difference is more than the threshold, then determining that the message was read.
15. The method of claim 10 , wherein if a difference between the start time and the end time is less than a predetermined threshold, then determining that the message was not read.
16. The method of claim 10 , comprising storing the determination in a record of a database.
17. The method of claim 11 , wherein the information includes an internet protocol address of the recipient device.
18. The method of claim 11 , wherein the information includes an e-mail client used on the recipient device to retrieve the message.
19. The method of claim 13 , wherein the first image file is not loaded from a cache stored on the recipient device.
20. The method of claim 16 , wherein storing the determination in a record of a database comprises associating the determination with the recipient device.