SYSTEM AND METHOD FOR ADVERTISEMENT DELIVERY BASED ON INDICATED STATUS

1 . A computer implemented method in a processor of a communication device for delivery and display of an advertisement message, the method comprising:

receiving, at the communication device, an advertisement message;

determining whether a status indicator mode is active;

upon determining that the status indicator mode is active, determining a reconfiguration rule for applying to the advertisement message;

reconfiguring the advertisement message according to the determined reconfiguration rule; and

presenting the reconfigured advertisement message at the communication device.

2 . The method of claim 1 wherein the determined reconfiguration rule comprises reconfiguration to a silent mode screen display including graphical effects.

3 . The method of claim 1 wherein the determined reconfiguration rule comprises reconfiguration to an audible advertisement message.

4 . The method of claim 1 , wherein reconfiguring the advertisement message comprises

accessing a calendar application of the communication device;

identifying a next available time slot of the calendar application; and

delaying presentation of the advertisement message at the communication device until a time during the next available time slot.

5 . The method of claim 4 , wherein the next available time slot comprises a next available time slot for displaying advertisements.

6 . The method of claim 1 , wherein the advertisement message is received from a merchant source, the merchant source being listed in an application of the communication device.

7 . The method of claim 6 , wherein the advertisement message is presented at the communication device only if a predefined condition associated with the merchant source is satisfied.

8 . The method of claim 7 wherein the predefined condition associated with the merchant source comprises opening hours of a business entity of the merchant source.

9 . A computer program product storing instructions and data to configure a processor to perform the method of claim 1 .

10 . A communication device for displaying an advertisement message, the communication device comprising:

a processor and a memory coupled thereto, the memory storing instructions and data configuring the processor to perform the method according to claim 1 .

11 . The communication device of claim 10 comprising a wireless handheld communication device.

12 . A communication device for displaying an advertisement message based on an indicated status mode at the communication device, the communication device comprising:

a processor;

a memory coupled to the processor, the memory comprising instructions which, when executed in the processor, provide:

a status indicator monitor module to indicate an active mode;

an advertisement filter module to determine a reconfiguration rule to apply to the advertisement message when the active mode is indicated; and

an advertisement reconfiguration module to reconfigure the advertisement, according to the determined reconfiguration rule, for presentation at a display of the communication device, the display being coupled to the processor and to the memory.

13 . The communication device of claim 12 wherein the reconfiguration module reconfigures the advertisement message for presentation in a silent mode screen display including graphical effects.

14 . The communication device of claim 12 wherein the reconfiguration module reconfigures the advertisement message for presentation as an audible advertisement message.

15 . The communication device of claim 12 further comprising a calendar application, the calendar application including a next available time slot wherein the presentation of the advertisement message at the communication device is delayed until a time during the next available time slot.

16 . The communication device of claim 15 wherein the next available time slot comprises a next available time slot for displaying advertisements.

17 . The communication device of claim 12 further comprising an address book application having an address book list, the address book list including a merchant source for the advertisement message.

18 . The communication device of claim 18 wherein the advertisement message is presented at the communication device only if a predefined condition associated with the merchant source is satisfied.

19 . A method implemented in a processor of a server computer for delivery and display of an advertisement message at a communication device, the server computer communicatively coupled to the communication device over a communication network, the method comprising:

determining whether a status indicator mode of the communication device is active, when the advertisement message is received at the communication device;

upon determining that the status indicator mode is active, receiving the advertising message at the server computer,

determining a reconfiguration rule for applying to the advertisement message;

reconfiguring the advertisement message according to the determined reconfiguration rule; and

forwarding the reconfigured advertisement message for presentation at the communication device.

20 . The method of claim 19 wherein the step of forwarding the advertisement message to the communication device further comprises:

accessing a calendar application of the communication device;

identifying a next available time slot of the calendar application; and

delaying presentation of the advertisement message at the communication device until a time during the next available time slot.