Systems and Methods for Sending Content to a Website on a Network of Websites

1 . A method for sending an electronic advertisement to a predetermined mobile website on a network of mobile websites, the method comprising:

receiving an electronic advertisement for sending to the predetermined mobile website on the network of mobile websites;

determining for the predetermined mobile website a first predetermined model that best fits a click-through rate for the predetermined mobile website;

sending a first sampling of the electronic advertisement to the predetermined mobile website per the first predetermined model;

sending a second sampling of the electronic advertisement to the predetermined mobile website per a second predetermined model;

determining a click-through rate for each sampling of electronic advertisements sent to the predetermined mobile website for each of the respective predetermined models;

calibrating each of the predetermined models based on its associated click-through rate;

selecting the predetermined model with the highest associated click-through rate; and

sending the electronic advertisement to the predetermined mobile website per the calibrated selected predetermined model.

2 . The method of claim 1 , the method further comprising:

sending a third sampling of the electronic advertisement to the predetermined mobile website per a third predetermined model;

determining a click-through rate for the third sampling of electronic advertisements sent to the predetermined mobile web site per the third predetermined model;

calibrating the third predetermined model based on its associated click-through rate;

selecting the predetermined model with the highest associated click-through rate; and

sending the electronic advertisement to the predetermined mobile website per the calibrated selected predetermined model.

3 . The method of claim 2 , the method further comprising:

sending a fourth sampling of the electronic advertisement to the predetermined mobile website per a fourth predetermined model;

determining a click-through rate for the fourth sampling of electronic advertisements sent to the predetermined mobile website per the fourth predetermined model;

calibrating the fourth predetermined model based on its associated click-through rate;

selecting the predetermined model with the highest associated click-through rate; and

sending the electronic advertisement to the predetermined mobile website per the calibrated selected predetermined model.

4 . The method of claim 3 , the method further comprising:

sending a fifth sampling of the electronic advertisement to the predetermined mobile website per a fifth predetermined model;

determining a click-through rate for the fifth sampling of electronic advertisements sent to the predetermined mobile website per the fifth predetermined model;

calibrating the fifth predetermined model based on its associated click-through rate;

selecting the predetermined model with the highest associated click-through rate; and

sending the electronic advertisement to the predetermined mobile website per the calibrated selected predetermined model.

5 . The method of claim 4 , the method further comprising:

sending a sixth sampling of the electronic advertisement to the predetermined mobile website per a sixth predetermined model;

determining a click-through rate for the sixth sampling of electronic advertisements sent to the predetermined mobile website per the sixth predetermined model;

calibrating the sixth predetermined model based on its associated click-through rate;

selecting the predetermined model with the highest associated click-through rate; and

sending the electronic advertisement to the predetermined mobile website per the calibrated selected predetermined model.

6 . A method for sending an electronic advertisement to a predetermined mobile website on a network of mobile websites, the method comprising:

receiving an electronic advertisement for sending to the predetermined mobile website on the network of mobile websites;

determining for the predetermined mobile website a first predetermined model that best fits a click-through rate for the predetermined mobile website;

sending a first sampling of the electronic advertisement to the predetermined mobile website per the first predetermined model;

sending a second sampling of the electronic advertisement to the predetermined mobile website per a second predetermined model;

sending a third sampling of the electronic advertisement to the predetermined mobile website per a third predetermined model;

sending a fourth sampling of the electronic advertisement to the predetermined mobile website per a fourth predetermined model;

sending a fifth sampling of the electronic advertisement to the predetermined mobile website per a fifth predetermined model;

sending a sixth sampling of the electronic advertisement to the predetermined mobile website per a sixth predetermined model;

determining a click-through rate for each sampling of electronic advertisements sent to the predetermined mobile website for each of the respective predetermined models;

calibrating each of the predetermined models based on its associated click-through rate;

selecting the predetermined model with the highest associated click-through rate; and

sending the electronic advertisement to the predetermined mobile website per the calibrated selected predetermined model.

7 . The method of claim 6 , the method further comprising:

sending a subsequent sampling of the electronic advertisement to the predetermined mobile website per a subsequent predetermined model;

determining a click-through rate for the subsequent sampling of electronic advertisements sent to the predetermined mobile website for the subsequent predetermined model;

calibrating the subsequent predetermined model based on its associated click-through rate;

selecting the predetermined model with the highest associated click-through rate; and

sending the electronic advertisement to the predetermined mobile website per the calibrated selected predetermined model.

8 . A computer readable storage medium having embodied thereon a program, the program being executable by a processor to perform a method for sending an electronic advertisement to a predetermined mobile website on a network of mobile websites, the method comprising:

receiving an electronic advertisement for sending to the predetermined mobile website on the network of mobile websites;

determining for the predetermined mobile website a first predetermined model that best fits a click-through rate for the predetermined mobile website;

sending a first sampling of the electronic advertisement to the predetermined mobile website per the first predetermined model;

sending a second sampling of the electronic advertisement to the predetermined mobile website per a second predetermined model;

determining a click-through rate for each sampling of electronic advertisements sent to the predetermined mobile website for each of the respective predetermined models;

calibrating each of the predetermined models based on its associated click-through rate;

selecting the predetermined model with the highest associated click-through rate; and

sending the electronic advertisement to the predetermined mobile website per the calibrated selected predetermined model.

9 . The computer readable storage medium of claim 8 , the method further comprising:

sending a third sampling of the electronic advertisement to the predetermined mobile website per a third predetermined model;

determining a click-through rate for the third sampling of electronic advertisements sent to the predetermined mobile website per the third predetermined model;

calibrating the third predetermined model based on its associated click-through rate;

selecting the predetermined model with the highest associated click-through rate; and

sending the electronic advertisement to the predetermined mobile website per the calibrated selected predetermined model.

10 . The computer readable storage medium of claim 9 , the method further comprising:

sending a fourth sampling of the electronic advertisement to the predetermined mobile website per a fourth predetermined model;

determining a click-through rate for the fourth sampling of electronic advertisements sent to the predetermined mobile website per the fourth predetermined model;

calibrating the fourth predetermined model based on its associated click-through rate;

selecting the predetermined model with the highest associated click-through rate; and

sending the electronic advertisement to the predetermined mobile website per the calibrated selected predetermined model.

11 . The computer readable storage medium of claim 10 , the method further comprising:

sending a fifth sampling of the electronic advertisement to the predetermined mobile website per a fifth predetermined model;

determining a click-through rate for the fifth sampling of electronic advertisements sent to the predetermined mobile website per the fifth predetermined model;

calibrating the fifth predetermined model based on its associated click-through rate;

selecting the predetermined model with the highest associated click-through rate; and

sending the electronic advertisement to the predetermined mobile website per the calibrated selected predetermined model.

12 . The computer readable storage medium of claim 11 , the method further comprising:

sending a sixth sampling of the electronic advertisement to the predetermined mobile website per a sixth predetermined model;

determining a click-through rate for the sixth sampling of electronic advertisements sent to the predetermined mobile website per the sixth predetermined model;

calibrating the sixth predetermined model based on its associated click-through rate;

selecting the predetermined model with the highest associated click-through rate; and

sending the electronic advertisement to the predetermined mobile website per the calibrated selected predetermined model.

13 . A computer readable storage medium having embodied thereon a program, the program being executable by a processor to perform a method for sending an electronic advertisement to a predetermined mobile website on a network of mobile websites, the method comprising:

receiving an electronic advertisement for sending to the predetermined mobile website on the network of mobile websites;

determining for the predetermined mobile website a first predetermined model that best fits a click-through rate for the predetermined mobile website;

sending a first sampling of the electronic advertisement to the predetermined mobile website per the first predetermined model;

sending a second sampling of the electronic advertisement to the predetermined mobile website per a second predetermined model;

sending a third sampling of the electronic advertisement to the predetermined mobile website per a third predetermined model;

sending a fourth sampling of the electronic advertisement to the predetermined mobile website per a fourth predetermined model;

sending a fifth sampling of the electronic advertisement to the predetermined mobile website per a fifth predetermined model;

sending a sixth sampling of the electronic advertisement to the predetermined mobile website per a sixth predetermined model;

determining a click-through rate for each sampling of electronic advertisements sent to the predetermined mobile website for each of the respective predetermined models;

calibrating each of the predetermined models based on its associated click-through rate;

selecting the predetermined model with the highest associated click-through rate; and

sending the electronic advertisement to the predetermined mobile website per the calibrated selected predetermined model.

14 . The computer readable storage medium of claim 13 , the method further comprising:

sending a subsequent sampling of the electronic advertisement to the predetermined mobile website per a subsequent predetermined model;

determining a click-through rate for the subsequent sampling of electronic advertisements sent to the predetermined mobile website for the subsequent predetermined model;

calibrating the subsequent predetermined model based on its associated click-through rate;

selecting the predetermined model with the highest associated click-through rate; and

sending the electronic advertisement to the predetermined mobile website per the calibrated selected predetermined model.

15 . A system for sending an electronic advertisement to a predetermined mobile website on a network of mobile websites, the system comprising:

a transmission module for receiving an electronic advertisement for sending to the predetermined mobile website on the network of mobile websites;

an analytic component in communication with the transmission module, the analytic component determining for the predetermined mobile website a first predetermined model that best fits a click-through rate for the predetermined mobile website;

the transmission module sending a first sampling of the electronic advertisement to the predetermined mobile website per the first predetermined model;

the transmission module sending a second sampling of the electronic advertisement to the predetermined mobile website per a second predetermined model as determined by the analytic component;

a calculation component in communication with the transmission module and the analytic component, the calculation component determining a click-through rate for each sampling of electronic advertisements sent to the predetermined mobile website for each of the respective predetermined models;

a calibration component in communication with the transmission module, the analytic component, and the calculation component, the calibration component calibrating each of the predetermined models based on its associated click-through rate;

a selection component in communication with the transmission module, the analytic component, the calculation component, and the calibration component, the selection component selecting the predetermined model with the highest associated click-through rate; and

the transmission module sending the electronic advertisement to the predetermined mobile website per the calibrated selected predetermined model.

16 . The system of claim 15 , the system further comprising:

the transmission module sending a third sampling of the electronic advertisement to the predetermined mobile website per a third predetermined model;

the calculation component determining a click-through rate for the third sampling of electronic advertisements sent to the predetermined mobile website per the third predetermined model;

the calibration component calibrating the third predetermined model based on its associated click-through rate;

the selection component selecting the predetermined model with the highest associated click-through rate; and

the transmission module sending the electronic advertisement to the predetermined mobile website per the calibrated selected predetermined model.

17 . The system of claim 16 , the system further comprising:

the transmission module sending a fourth sampling of the electronic advertisement to the predetermined mobile website per a fourth predetermined model;

the calculation component determining a click-through rate for the fourth sampling of electronic advertisements sent to the predetermined mobile website per the fourth predetermined model;

the calibration component calibrating the fourth predetermined model based on its associated click-through rate;

the selection component selecting the predetermined model with the highest associated click-through rate; and

the transmission module sending the electronic advertisement to the predetermined mobile website per the calibrated selected predetermined model.

18 . The system of claim 17 , the system further comprising:

the transmission module sending a fifth sampling of the electronic advertisement to the predetermined mobile website per a fifth predetermined model;

the calculation component determining a click-through rate for the fifth sampling of electronic advertisements sent to the predetermined mobile website per the fifth predetermined model;

the calibration component calibrating the fifth predetermined model based on its associated click-through rate;

the selection component selecting the predetermined model with the highest associated click-through rate; and

the transmission module sending the electronic advertisement to the predetermined mobile website per the calibrated selected predetermined model.

19 . The system of claim 18 , the system further comprising:

the transmission module sending a sixth sampling of the electronic advertisement to the predetermined mobile website per a sixth predetermined model;

the calculation component determining a click-through rate for the sixth sampling of electronic advertisements sent to the predetermined mobile website per the sixth predetermined model;

the calibration component calibrating the sixth predetermined model based on its associated click-through rate;

the selection component selecting the predetermined model with the highest associated click-through rate; and

the transmission module sending the electronic advertisement to the predetermined mobile website per the calibrated selected predetermined model.

20 . The system of claim 15 , wherein the network of mobile websites is an Internet network, a cellular network or a combination thereof.