SERVER APPARATUS, METHOD OF PRODUCING ADVERTISEMENT INFORMATION, AND PROGRAM

1 . A server apparatus, comprising:

a first storage to store an area image that is extracted from at least one area included in a content and first metadata that indicates information on the area in association with each other;

a second storage to store advertisement material information on one of a product and a service;

a communication section to receive first input information that is input in a client apparatus to search for one of the product and the service, from the client apparatus via a network; and

a controller to extract the first metadata associated with the received first input information and produce combined advertisement information by combining the area image associated with the extracted first metadata and the stored advertisement material information with each other, the combined advertisement information being to be displayed in the client apparatus.

2 . The server apparatus according to claim 1 ,

wherein the communication section receives second metadata indicating attribute information of the content from an external apparatus via the network, and

wherein the controller produces the combined advertisement information so that the received second metadata is displayed together with the area image and the advertisement material information in the client apparatus.

3 . The server apparatus according to claim 2 ,

wherein the area includes one of image information and letter information,

wherein the first metadata indicates information on one of the image information and the letter information,

wherein the first storage plurally stores the area image and the first metadata in association with each other,

wherein the communication section transmits the produced combined advertisement information together with the first metadata to the client apparatus so that the produced combined advertisement information is displayed in the client apparatus,

wherein the communication section receives, from the client apparatus, first designation information that designates one of the image information and the letter information included in the combined advertisement information displayed in the client apparatus based on the transmitted first metadata, and

wherein the controller separately produces, based on the received first designation information, the combined advertisement information associated with the first designation information and transmits the separately-produced combined advertisement information to the client apparatus by the communication section.

4 . The server apparatus according to claim 2 , further comprising:

a third storage to store third metadata on a different content associated with one of the content and the first metadata in association with the second metadata,

wherein the communication section receives, from the client apparatus, second designation information that designates the second metadata included in the combined advertisement information displayed in the client apparatus,

wherein the controller transmits, based on the received second designation information, the third metadata associated with the second metadata to the client apparatus by the communication section so that the third metadata is linked from the second metadata and displayed.

5 . The server apparatus according to claim 2 , further comprising:

a third storage to store condition information that indicates a condition on a combination of the advertisement material information and a pair of the area image and the second metadata,

wherein the controller produces the combined advertisement information based on the condition information.

6 . The server apparatus according to claim 2 ,

wherein the controller produces a list of the area images associated with the first input information before the combined advertisement information is produced,

wherein the controller transmits the produced list to the client apparatus by the communication section,

wherein the controller receives selection information that indicates a selection of at least one area image from the transmitted list and the advertisement material information to be stored in the second storage from the client apparatus by the communication section, and

wherein the controller produces the combined advertisement information based on the received selection information and the received advertisement material information.

7 . A method of producing advertisement information, comprising:

storing an area image that is extracted from at least one area included in a content and first metadata that indicates information on the area in association with each other;

storing advertisement material information on one of a product and a service;

receiving input information that is input in a client apparatus to search for one of the product and the service, from the client apparatus via a network;

extracting the first metadata associated with the received input information; and

producing combined advertisement information that is displayed in the client apparatus by combining the area image associated with the extracted first metadata and the stored advertisement material information with each other.

8 . A program causing a server apparatus to execute:

a step of storing an area image that is extracted from at least one area included in a content and first metadata that indicates information on the area in association with each other;

a step of storing advertisement material information on one of a product and a service;

a step of receiving input information that is input in a client apparatus to search for one of the product and the service, from the client apparatus via a network;

a step of extracting the first metadata associated with the received input information; and

a step of producing combined advertisement information that is displayed in the client apparatus by combining the area image associated with the extracted first metadata and the stored advertisement material information with each other.