Electrophoretic display device driving method, electrophoretic display device, and electronic apparatus

1. A method of driving an electrophoretic display device including a display unit in which an electrophoretic element containing electrophoretic particles is interposed between first and second substrates and in which a plurality of pixels are arranged, the method comprising:

detecting a non-operation period during which an electric potential is not input to pixel electrodes of the plurality of pixels after the display unit displays an image;

determining that the non-operation period exceeds a predetermined reference value;

lowering a contrast of the display unit by applying voltages to the pixel electrodes after determining that the non-operation period exceeds the predetermined reference value,

wherein a voltage applied to the electrophoretic element in the lowering of the contrast is reverse polarity to a voltage applied to the electrophoretic element in displaying an image on the display unit.

2. The method according to claim 1 , wherein in the lowering of the contrast, a gray scale of at least some of the pixels is transferred to an intermediate gray scale.

3. The method according to claim 2 , wherein in the lowering of the contrast, a gray scale of only the pixels of a specific gray scale is transferred to the intermediate gray scale.

4. The method according to claim 3 , wherein in the lowering of the contrast, the maximum gray scale or the minimum gray scale of only the pixels are transferred to the intermediate gray scale.

5. The method according to claim 1 , wherein in the lowering of the contrast, at least some of the pixels execute a reversing display operation.

6. The method according to claim 1 , wherein a voltage applied to the electrophoretic element in the lowering of the contrast is lower than a voltage applied to the electrophoretic element in displaying an image on the display unit.

7. The method according to claim 6 , wherein the voltages or a voltage application period is changed on the basis of an ambient temperature.

8. The method according to claim 1 , wherein a voltage application period during which a voltage is applied to the electrophoretic element in the lowering of the contrast is shorter than a voltage application period during which a voltage is applied to the electrophoretic element in displaying an image on the display unit.

9. The method according to claim 1 , wherein a length of the non-operation period until the lowering is executed is changed on the basis of an ambient temperature.

10. The method according to claim 1 , wherein:

the lowering the contrast of the display unit further comprises lowering the contrast of the display unit by applying a first voltage to the pixel electrodes in a first area and a second voltage to the pixel electrodes in a second area after determining that the non-operation period exceeds the predetermined reference value, and

the first voltage value is different than the second voltage value.

11. An electrophoretic display device comprising:

a display unit in which an electrophoretic element containing electrophoretic particles is interposed between first and second substrates and in which a plurality of pixels are arranged; and

a control unit which controls the display unit,

wherein the control unit:

detects a non-operation period during which an electric potential is not input to pixel electrodes of the plurality of pixels after the display unit displays an image;

determines that the non-operation period exceeds a predetermined reference value;

executes a contrast changing operation of lowering a contrast of the display unit by applying voltages to the pixel electrodes after determining that the non-operation period exceeds the predetermined reference value,

wherein a voltage applied to the electrophoretic element in the lowering of the contrast is reverse polarity to a voltage applied to the electrophoretic element in displaying an image on the display unit.

12. The electrophoretic display device according to claim 11 , wherein in the contrast changing operation, the control unit transfers a gray scale of at least some of the pixels to an intermediate gray scale.

13. The electrophoretic display device according to claim 11 , wherein a voltage applied to the electrophoretic element in the contrast changing operation is lower than a voltage applied to the electrophoretic element in an image displaying operation of displaying an image on the display unit.

14. The electrophoretic display device according to claim 13 , wherein the control unit changes the voltages or a voltage application period on the basis of an ambient temperature.

15. The electrophoretic display device according to claim 11 , wherein a voltage application period during which a voltage is applied to the electrophoretic element in the contrast changing operation is shorter than a voltage application period during which a voltage is applied to the electrophoretic element in an image displaying operation of displaying an image on the display unit.

16. The electrophoretic display device according to claim 11 , wherein on the basis of an ambient temperature, the control unit changes a length of the non-operation period until the contrast changing operation is executed.

17. An electronic apparatus comprising the electrophoretic display device according to claim 11 .

18. The electrophoretic display device according to claim 11 , wherein:

the control unit executes the contrast changing operation of lowering the contrast of the display unit by applying a first voltage to the pixel electrodes in a first area and a second voltage to the pixel electrodes in a second area after determining that the non-operation period exceeds the predetermined reference value, and

the first voltage value is different than the second voltage value.

19. A method of driving an electrophoretic display device including a display unit in which an electrophoretic element containing electrophoretic particles is interposed between first and second substrates and in which a plurality of pixels are arranged, the method comprising:

detecting a non-operation period during which an electric potential is not input to pixel electrodes of the plurality of pixels after the display unit displays an image;

determining that the non-operation period exceeds a predetermined reference value; and

lowering a contrast of the display unit by applying a first voltage to the pixel electrodes in a first area and a second voltage to the pixel electrodes in a second area after determining that the non-operation period exceeds the predetermined reference value,

wherein the first voltage value is different than the second voltage value.

20. An electrophoretic display device comprising:

a display unit in which an electrophoretic element containing electrophoretic particles is interposed between first and second substrates and in which a plurality of pixels are arranged; and

a control unit which controls the display unit,

wherein the control unit:

detects a non-operation period during which an electric potential is not input to pixel electrodes of the plurality of pixels after the display unit displays an image,

determines that the non-operation period exceeds a predetermined reference value, and

executes a contrast changing operation of lowering a contrast of the display unit by applying a first voltage to the pixel electrodes in a first area and a second voltage to the pixel electrodes in a second area after determining that the non-operation period exceeds the predetermined reference value, the first voltage value being different than the second voltage value.