METHOD AND SYSTEM FOR GENERATING RECOMMENDATIONS OF CONTENT ITEMS

1 . A method of generating recommendations for content items in a recommendation system comprising a recommendation server and a recommendation device, the method comprising:

at the recommendation server:

generating a first recommendation set of recommended content items in response to a first user profile associated with a user; and

transmitting content item identification data to the recommendation device, the content item identification data comprising a content item identification for each content item of the first recommendation set;

and at the recommendation device:

receiving the content item identification data from the recommendation server;

determining the first recommendation set in response to the content item identification data;

executing a recommendation application from a set of recommendation applications, each application of the set of recommendation applications being operable to provide recommendations; and

generating a second recommendation set of recommended content items from the first recommendation set in response to a characteristic of the recommendation application; and

the recommendation application providing recommendations in response to the second recommendation set.

2 . The method of claim 1 wherein the content item identification data further comprises an associated user preference indication for at least one content item of the first recommendation set, the associated user preference indication being indicative of a server-estimated user preference for the at least one content item; and

wherein generating the second set of recommended content items is in response to the associated user preference indication.

3 . The method of claim 1 wherein the content item identification data comprises a transmission time indication for at least one content item of the first recommendation set; and

wherein generating the second set of recommended content items is in response to the transmission time indication.

4 . The method of claim 1 wherein the content item identification data does not comprise a transmission time indication for at least a first content item of the first recommendation set; and

wherein the recommendation device determines a transmission time for the first content item in response to a content item identification of the first content item and a locally stored table of transmission times for content items.

5 . The method of claim 1 wherein the characteristic is a user interface characteristic of the recommendation application.

6 . The method of claim 1 wherein the characteristic is a recommendation time interval characteristic of the recommendation application.

7 . The method of claim 1 wherein the characteristic is a content item presentation characteristic of the recommendation application.

8 . The method of claim 1 wherein the second recommendation set is a prioritised set of content items and

wherein the recommendation device prioritizes the content items of the second set.

9 - 11 . (canceled)

12 . The method of claim 1 wherein generating the second recommendation set is further in response to a content item presentation time preference of the user.

13 - 20 . (canceled)