Systems, methods, and apparatuses for enhancing video advertising with interactive content

1. A computer-implemented method of enhancing video advertising with interactive content, the computer-implemented method comprising:

receiving non-interactive video advertisement data and advertisement order data associated with the non-interactive video advertisement data from an extant non-interactive order entry system;

generating interactive content data associated with the non-interactive video advertisement data;

embedding, in the non-interactive video advertisement data, the interactive content data, wherein the interactive content data is configured to provide interactivity to an extant non-interactive advertisement received from an extant order entry system; and

transmitting, to an ad server component of an extant ad system, the non-interactive video advertisement data and the embedded interactive content data as a static asset for transmission to one or more end user devices, wherein the ad server component manages the non-interactive video advertisement data embedded with the interactive content data alongside other non-interactive video advertisement data.

2. The computer-implemented method of claim 1 , wherein the advertisement order data comprises a spot identifier.

3. The computer-implemented method of claim 1 , wherein the interactive content data comprises an Enhanced TV Binary Interchange Format (EBIF) application.

4. The computer-implemented method of claim 1 , wherein the interactive content data comprises an Open Cable Application Platform (OCAP) application.

5. The computer-implemented method of claim 1 , wherein embedding the interactive content data further comprises:

associating the non-interactive video advertisement data with a first Packetized Elementary Stream (PES);

associating the interactive content data with a second Packetized Elementary Stream (PES); and

identifying each PES by a packet identifier stored in a map table.

6. The computer-implemented method of claim 1 , wherein the one or more end user devices comprise one or more Customer Premises Equipment (CPE) devices.

7. The computer-implemented method of claim 6 , wherein the non-interactive video advertisement data and the embedded interactive content data are processed on the one or more Customer Premises Equipment (CPE) devices.

8. The computer-implemented method of claim 6 , wherein the non-interactive video advertisement data and the embedded interactive content data are processed on the one or more Customer Premises Equipment (CPE) devices that are associated with a particular geographic region.

9. The computer-implemented method of claim 6 , wherein the one or more Customer Premises Equipment (CPE) devices comprise one or more set-top boxes.

10. The computer-implemented method of claim 1 , further comprising receiving, from the one or more end user devices, usage data and fulfillment data.

11. The computer-implemented method of claim 10 , wherein said usage data and fulfillment data is used to update spot metrics data associated with extant order entry or campaign management system.

12. The computer implemented method of claim 1 , wherein generating interactive content data associated with the non-interactive video advertisement data comprises providing a step-by-step process to create a user interface and application constituting said interactive content data.

13. A computer-implemented system for enhancing video advertising with interactive content, the computer-implemented system comprising:

an order manager computing apparatus configured to receive non-interactive video advertisement data and advertisement order data associated with the non-interactive video advertisement data from an extant non-interactive order entry system;

a creative manager computing apparatus configured to generate interactive content data associated with the non-interactive video advertisement data; and

a publishing manager computing apparatus configured to embed, in the non-interactive video advertisement data, the interactive content data, wherein the interactive content data is configured to provide interactivity to an extant non-interactive advertisement received from an extant order entry system, and transmit, to an ad server component of an extant ad system, the non-interactive video advertisement data and the embedded interactive content data as a static asset for transmission to one or more end user devices, wherein the ad server component is configured to manage the non-interactive video advertisement data embedded with the interactive content data alongside other non-interactive video advertisement data.

14. The computer-implemented system of claim 13 , wherein the advertisement order data comprises a spot identifier.

15. The computer-implemented system of claim 13 , wherein the interactive content data comprises an Enhanced TV Binary Interchange Format (EBIF) application.

16. The computer-implemented system of claim 13 , wherein the interactive content data comprises an Open Cable Application Platform (OCAP) application.

17. The computer-implemented system of claim 13 , wherein the publishing manager computing apparatus is configured to embed the interactive content data by:

associating the non-interactive video advertisement data with a first Packetized Elementary Stream (PES);

associating the interactive content data with a second Packetized Elementary Stream (PES); and

identifying each PES by a packet identifier stored in a map table.

18. The computer-implemented system of claim 13 , wherein the one or more end user devices comprise one or more Customer Premises Equipment (CPE) devices.

19. The computer-implemented system of claim 18 , wherein the non-interactive video advertisement data and the embedded interactive content data are processed on the one or more Customer Premises Equipment (CPE) devices.

20. The computer-implemented system of claim 18 , wherein the non-interactive video advertisement data and the embedded interactive content data are processed on the one or more Customer Premises Equipment (CPE) devices that are associated with a particular geographic region.

21. The computer-implemented system of claim 18 , wherein the one or more Customer Premises Equipment (CPE) devices comprise one or more set-top boxes.

22. The computer-implemented system of claim 13 , further comprising a reporting manager computing apparatus configured to receive, from the one or more end user devices, usage data and fulfillment data.

23. The computer-implemented system of claim 13 , wherein the order manager computing apparatus is configured to receive the non-interactive video advertisement data from a non-interactive advertising system.