CONTEXTUAL TARGETING BASED UPON CUSTOMER OCCASIONS
Embodiments are directed towards enabling telecommunications networked services providers to maximize sales of products, services, content, and applications to their customers by detecting contextual occasions in which to present a customer an offering of a product, service, content, or application. The occasion may be defined for the customer within their cultural environment by ethnographic research and anthropological modeling. The occurrence of a contextual occasion may be realized for a customer, in part, based on predictive and behavioral analytics of demographic, behavioral, and/or psychographic customer attributes. The customer's activities, location, time, social network activity, and events occurring in the world are also monitored to identify or predict an occurrence of the targeted occasion in which to present a contextually relevant product, service, content, and/or application offering to the customer.
1 . A network device, comprising:
a transceiver to send and receive data over a network; and
a processor that is operative to perform actions, comprising:
performing ethnographic research and anthropological modeling on a plurality of customers to identify a plurality of occasions having a contextual relevance for acceptance above a threshold for the plurality of customers;
receiving networked services provider telecommunications data for the plurality of customers;
performing continuously statistical, behavioral, and predictive analytics upon the networked services provider telecommunications data to detect an occurrence of at least one occasion within the plurality of identified occasions for a customer within the plurality of customers, wherein the detection of the occurrence is based on at least one condition for the occasion being determined to be satisfied above an associated confidence level for the customer;
when an occurrence is detected for the customer, selecting at least one product and/or service based on the detected occurrence and the customer; and
selectively providing an offering for the at least one product/service to the customer.
2 . The network device of claim 1 , wherein selectively providing an offer further comprises:
if likelihood of acceptance for at least one product or service is above a threshold, providing a message to the customer offering the at least one product or service; otherwise,
inhibiting sending of an offering of a product or service to the customer.
3 . The network device of claim 1 , wherein selectively providing an offer further comprises:
if at least two products and/or services have a likelihood of acceptance above a threshold:
selecting one of the products or services having a greatest financial value to the networked services provider, and
sending an offering to the customer for the selected one of the products or services.
4 . The network device of claim 1 , wherein the contextual relevance for acceptance is determined based on an ethnographical grouping of the customers.
5 . The network device of claim 1 , wherein detecting an occurrence of at least one occasion further comprises predicting when, and where the occasion is to occur for the customer.
6 . The network device of claim 1 , wherein detecting an occurrence of at least one occasion further comprises having a plurality of conditions associated with the occasion, and wherein each of the conditions are determined to be satisfied within a respective confidence level.
7 . The network device of claim 1 , wherein selectively providing an offering further comprises, if a plurality of products and/or services has a likelihood of acceptance above a threshold, providing an offering for each of the plurality of products and/or services to the customer.
8 . A method operating on a computer device for use in targeting a telecommunications offer to a customer, the method comprising:
performing ethnographic research and anthropological modeling on a plurality of customers to identify a plurality occasions having a contextual relevance for acceptance above a threshold for the plurality of customers;
receiving networked services provider telecommunications data for the plurality of customers;
performing continuously statistical, behavioral, and predictive analytics upon the networked services provider telecommunications data to detect an occurrence of at least one occasion within the plurality of identified occasions for a customer within the plurality of customers, wherein the detection of the occurrence is based on at least one condition for the occasion being determined to be satisfied above an associated confidence level for the customer;
when an occurrence is detected for the customer, selecting at least one product and/or service based on the detected occurrence and the customer; and
selectively providing an offering for the at least one product/service to the customer.
9 . The method of claim 8 , wherein selectively providing an offer further comprises:
if likelihood of acceptance for at least one product or service is above a threshold, providing a message to the customer offering the at least one product or service; otherwise,
inhibiting sending of an offering of a product or service to the customer.
10 . The method of claim 8 , wherein selectively providing an offer further comprises:
if at least two products and/or services have a likelihood of acceptance above a threshold:
selecting one of the products or services having a greatest benefit to the telecommunications networked services provider, and
sending an offering to the customer for the selected one of the products or services.
11 . The method of claim 8 , wherein detecting an occurrence of at least one occasion further comprises predicting when, and where the occasion is to occur for the customer.
12 . The method of claim 8 , wherein detecting an occurrence of at least one occasion further comprises having a plurality of conditions associated with the occasion, and wherein each of the conditions are determined to be satisfied within a respective confidence level.
13 . The method of claim 8 , wherein selectively providing an offering further comprises, if a plurality of products and/or services has a likelihood of acceptance above a threshold, providing an offering for each of the plurality of products and/or services to the customer.
14 . A system of targeting a telecommunications offer to a customer, comprising:
a telecommunications data store having a plurality of customer data; and
a network device configured to receive at least some of the plurality of customer data and to perform actions, including:
performing ethnographic research and anthropological modeling on the plurality of customers to identify a plurality occasions having a contextual relevance for acceptance above a threshold for the plurality of customers;
receiving networked services provider telecommunications data for the plurality of customers;
performing continuously statistical, behavioral, and predictive analytics upon the networked services provider telecommunications data to detect an occurrence of at least one occasion within the plurality of identified occasions for a customer within the plurality of customers, wherein the detection of the occurrence is based on at least one condition for the occasion being determined to be satisfied above an associated confidence level for the customer;
when an occurrence is detected for the customer, selecting at least one product and/or service based on the detected occurrence and the customer; and
selectively providing an offering for the at least one product/service to the customer.
15 . The system of claim 14 , wherein selectively providing an offer further comprises:
if likelihood of acceptance for at least one product or service is above a threshold, providing a message to the customer offering the at least one product or service; otherwise,
inhibiting sending of an offering of a product or service to the customer.
16 . The system of claim 14 , wherein selectively providing an offer further comprises:
if at least two products and/or services have a likelihood of acceptance above a threshold:
selecting one of the products or services having a greatest financial value to the telecommunications networked services provider, and
sending an offering to the customer for the selected one of the products or services.
17 . The system of claim 14 , wherein detecting an occurrence of at least one occasion further comprises predicting when, and where the occasion is to occur for the customer.
18 . The system of claim 14 , wherein detecting an occurrence of at least one occasion further comprises having a plurality of conditions associated with the occasion, and wherein each of the conditions are determined to be satisfied within a respective confidence level.
19 . The system of claim 14 , wherein selectively providing an offering further comprises, if a plurality of products and/or services has a likelihood of acceptance above a threshold, providing an offering for each of the plurality of products and/or services to the customer.
20 . The system of claim 14 , wherein performing the ethnographic research and anthropological modeling is performed substantially concurrently with receiving the networked services provider data.