Package with Indicia for Consumer Recall and Excitement
A package comprising a graphic representation of a face construct. The face construct can comprise a background forming a facial region, a first eye and a second eye, and text in the form of a plurality of letters that form a concave contour. A package for holding a food product having a nutrition fact statement printed thereon. The package further comprises a first notation positioned to identify at least one of the nutritional parameters and/or one of the ingredients of the nutrition fact statement, wherein the first notation comprises a symbol, logo, image, or text linking the nutritional parameter or the ingredient to a statement about the food product. Methods of increasing consumer recall, increasing consumer excitement, and educating consumers using packaging with a graphic representation of a face construct.
1 . A package comprising a graphic representation of a face construct, the face construct comprising:
a) a background forming a facial region;
b) a first eye and a second eye, the first eye comprising a first set of markings and the second eye comprising a second set of markings, both sets of markings located within the background; and
c) text in the form of a plurality of letters positioned generally below the first eye and the second eye, wherein the text follows an upwardly curved spline forming a concave contour.
2 . The package of claim 1 , wherein the background, first eye, second eye, and curved text collectively form a smiling face.
3 . The package of claim 1 , wherein the background is a graphic representation of a food selected from a fruit or a vegetable.
4 . The package of claim 1 , wherein the background comprises a graphic of a container of food.
5 . The package of claim 1 , wherein the background comprises a graphic representation of a food associated with the product contained in the package.
6 . The package of claim 1 , wherein the text comprises a word associated with the food contained in the package, or the food in the background.
7 . The package of claim 1 , wherein the package increases the number of consumers that are excited by 20% when compared with a package without text positioned as in claim 1 .
8 . The package of claim 1 , wherein the package increases consumer recall by 18%.
9 . The package of claim 1 , wherein the package increases the recall of consumers who identify themselves as primary grocery shoppers by 40%.
10 . A method, comprising:
providing the package of claim 1 for viewing by a consumer, and
wherein the package is effective at increasing the excitement of a consumer by about 20%.
11 . The method of claim 10 , and further comprising providing an array of packages, wherein the array comprises:
a) a first package of claim 1 and wherein the first package contains a fruit crisp; and
b) a second package of claim 1 and wherein the second package contains a vegetable crisp;
wherein the first package is displayed adjacent to the second package on a store shelf;
and wherein the fruit crisp and the vegetable crisp are substantially the same shape, are made by substantially the same process, and comprises substantially the same ingredients beyond the fruit and vegetable ingredient.
12 . A method, comprising:
providing the package of claim 1 for viewing by a consumer, and
wherein the package is effective at increasing the recall of a consumer identified as a primary grocery shopper by 40%.
13 . A package for holding a food product, the package comprising:
a body for enclosing a food product, the body having a surface;
a nutrition fact statement disposed on the surface consistent with governmental food labeling requirements; the nutrition fact statement comprising:
an ingredient list comprising a plurality of ingredients; and
a plurality of nutritional parameters;
a first notation positioned to identify at least one of the nutritional parameters and/or one of the ingredients, the first notation comprising a symbol, logo, image, or text linking the nutritional parameter or the ingredient to a statement about the food product.
14 . The package of claim 13 , further comprising a second notation positioned to identify at least one of the nutritional parameters or one of the ingredients, the second notation comprising a symbol, logo, image, or text linking the nutritional parameter to a statement about the food product.
15 . The package of claim 13 , wherein the first notation is positioned to identify a nutritional parameter that is total fat.
16 . The package of claim 13 , wherein the first notation is positioned to identify an ingredient that comprises a fruit or a vegetable.
17 . The package of claim 14 , wherein the first notation is positioned to identify a nutritional parameter, and the second notation is positioned to identify an ingredient.
18 . The package of claim 4 , wherein the first notation comprises an arrow.
19 . The package of claim 18 , wherein the first notation comprises an arrow with a lead line.
20 . A package, comprising:
the graphic representation as in claim 1 , and
the nutrition fact statement and first notation of claim 13 ; and
wherein the package is effective at increasing consumer recall by 18% and increasing consumer excitement by 20%.