IP Library Granted Patent US 9,858,593
Granted Patent B2
US 9,858,593 · App. 12/757,866 · Granted Jan 2, 2018

URL shortening based online advertising

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Quick Facts
Patent No.
US 9,858,593
App. No.
12/757,866
Granted
Jan 2, 2018
Kind
B2
Abstract

Methods of the present inventions allow for URL shortening based online advertising. An exemplary method may comprise the steps of receiving a URL that resolves to a first network resource, parsing the URL into keyword(s), transmitting the keyword(s) to an online advertisement provider, receiving online advertisement(s) from the online advertisement provider, generating a second network resource (comprising the first network resource and one or more online advertisements), and generating a shortened resource locator that resolves to the second network resource.

Claims (20)

1. A method, comprising the steps of:

receiving from a user, by at least one server computer communicatively coupled to a network, a request to shorten a uniform resource locator resolving to a first network resource stored on a second server computer, said request comprising said uniform resource locator;

retrieving at least a portion of said first network resource from said second server computer using said uniform resource locator resolving to said first network resource;

parsing, by at least one of said at least one server computer, said uniform resource locator or said first network resource into at least one keyword;

transmitting, by at least one of said at least one server computer, at least one of said at least one keyword to an online advertisement provider;

receiving, by at least one of said at least one server computer, at least one online advertisement from said online advertisement provider, wherein said at least one online advertisement is relevant to said at least one keyword;

generating, by at least one of said at least one server computer, a second network resource comprising said at least a portion of said first network resource retrieved from said second server computer and at least one of said at least one online advertisement;

storing, by at least one of said at least one server computer, said second network resource on a storage device accessible to said at least one server computer;

generating, by at least one of said at least one server computer, a shortened resource locator resolving to said second network resource stored on said storage device accessible to said at least one server computer, said shortened resource locator not resolving to said first network resource; and

transmitting, by at least one of said at least one server computer, said shortened resource locator to said user.

2. The method of claim 1 , wherein said first network resource comprises a webpage.

3. The method of claim 1 , wherein said online advertisement provider comprises a contextual advertising service.

4. The method of claim 1 , wherein said second network resource comprises a webpage.

5. The method of claim 4 , wherein said webpage comprises a frame prepended over said first network resource.

6. The method of claim 5 , wherein said frame comprises at least one of said online advertisement.

7. The method of claim 2 , wherein said at least one online advertisement comprises a text-highlighted advertisement on said webpage.

8. The method of claim 1 , wherein said shortened resource locator comprises a user identifier identifying said user.

9. The method of claim 1 , further comprising the step of receiving a remuneration from said online advertisement provider.

10. The method of claim 9 , further comprising the step of sharing said remuneration with said user.

11. The method of claim 10 , wherein said remuneration comprises money to be paid on a cost per-click, cost-per-impression, cost-per-acquisition, flat fee, or recurring fee basis.

Assignments (4)
NOTICE OF SUCCESSION FOR SECURITY AGREEMENT RECORDED AT REEL/FRAME 027416/0080 Recorded Feb 17, 2023
From: BARCLAYS BANK PLC
To: ROYAL BANK OF CANADA
Reel/Frame 062780/0514 →
SECURITY AGREEMENT Recorded Dec 20, 2011
From: GO DADDY OPERATING COMPANY, LLC
To: BARCLAYS BANK PLC, AS COLLATERAL AGENT
Reel/Frame 027416/0080 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Dec 12, 2011
From: THE GO DADDY GROUP, INC.
To: GO DADDY OPERATING COMPANY, LLC
Reel/Frame 027363/0423 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Apr 13, 2010
From: BLADEL, JAMES
To: THE GO DADDY GROUP, INC.
Reel/Frame 024223/0117 →