IP Library Patent Application 12757878
Patent Application
App. No. 12/757,878

TARGET SPECIFIC URL SHORTENING BASED ONLINE ADVERTISING

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Quick Facts
Patent No.
US None
App. No.
12/757,878
Abstract

Methods of the present inventions allow for URL shortening based online advertising. An exemplary method may comprise the steps of receiving a URL that resolves to a first network resource, parsing the URL into keyword(s), transmitting the keyword(s) to an online advertisement provider, receiving online advertisement(s) from the online advertisement provider, generating a second network resource (comprising the first network resource and one or more online advertisements), and generating a shortened resource locator that resolves to the second network resource.

Claims (41)

1 . A method, comprising the steps of:

a) receiving, by at least one server computer communicatively coupled to a network, a uniform resource locator resolving to a first network resource;

b) generating, by at least one of said at least one server computer, a shortened resource locator associated with said uniform resource locator;

c) transmitting, by at least one of said at least one server computer, said shortened resource locator to a first user;

d) receiving from a second user, by at least one of said at least one server computer, a request for a second network resource resolving from said shortened resource locator;

e) parsing, by at least one of said at least one server computer, said uniform resource locator or said first network resource into at least one keyword;

f) transmitting, by at least one of said at least one server computer, at least one of said at least one keyword to an online advertisement provider;

g) receiving, by at least one of said at least one server computer, at least one online advertisement from said online advertisement provider;

h) generating, by at least one of said at least one server computer, said second network resource comprising said first network resource and at least one of said at least one online advertisement; and

i) transmitting, responsive to said receiving step d), said second network resource to said second user.

2 . The method of claim 1 , wherein said first network resource comprises a webpage.

3 . The method of claim 1 , wherein said online advertisement provider comprises a contextual advertising service.

4 . The method of claim 3 , wherein said at least one online advertisement comprises a contextual advertisement relevant to said at least one keyword.

5 . The method of claim 1 , wherein said second network resource comprises a webpage.

6 . The method of claim 5 , wherein said webpage comprises a frame prepended over said first network resource.

7 . The method of claim 6 , wherein said frame comprises at least one of said online advertisement.

8 . The method of claim 2 , wherein said at least one online advertisement comprises a text-highlighted advertisement on said webpage.

9 . The method of claim 1 , wherein said uniform resource locator is received from said first user.

10 . The method of claim 9 , wherein said shortened resource locator comprises a user identifier identifying said first user.

11 . The method of claim 10 , further comprising the step of receiving a remuneration from said online advertisement provider.

12 . The method of claim 11 , further comprising the step of sharing said remuneration with said first user.

13 . The method of claim 12 , wherein said remuneration comprises money to be paid on a cost per-click, cost-per-impression, cost-per-acquisition, flat fee, or recurring fee basis.

14 . A method, comprising the steps of:

a) receiving, by at least one server computer communicatively coupled to a network, a uniform resource locator resolving to a first network resource;

b) generating, by at least one of said at least one server computer, a shortened resource locator associated with said uniform resource locator;

c) transmitting, by at least one of said at least one server computer, said shortened resource locator to a first user;

d) receiving from a second user, by at least one of said at least one server computer, a request for a second network resource resolving from said shortened resource locator;

e) parsing, by at least one of said at least one server computer, said uniform resource locator or said first network resource into at least one keyword;

f) generating, by at least one of said at least one server computer, at least one online advertisement relevant to said at least one keyword;

g) generating, by at least one of said at least one server computer, said second network resource comprising said first network resource and at least one of said at least one online advertisement; and

h) transmitting, responsive to said receiving step d), said second network resource to said second user.

15 . The method of claim 14 , wherein said first network resource comprises a webpage.

16 . The method of claim 14 , wherein said second network resource comprises a webpage.

17 . The method of claim 16 , wherein said webpage comprises a frame prepended over said first network resource.

18 . The method of claim 17 , wherein said frame comprises at least one of said online advertisement.

19 . The method of claim 15 , wherein said at least one online advertisement comprises a text-highlighted advertisement on said webpage.

20 . The method of claim 14 , wherein said uniform resource locator is received from said first user.

21 . The method of claim 20 , wherein said shortened resource locator comprises a user identifier identifying said first user.

22 . The method of claim 21 , further comprising the step of receiving a remuneration from said online advertisement provider.

23 . The method of claim 22 , further comprising the step of sharing said remuneration with said first user.

24 . The method of claim 23 , wherein said remuneration comprises money to be paid on a cost per-click, cost-per-impression, cost-per-acquisition, flat fee, or recurring fee basis.

Assignments (4)
NOTICE OF SUCCESSION FOR SECURITY AGREEMENT RECORDED AT REEL/FRAME 027416/0080 Recorded Feb 17, 2023
From: BARCLAYS BANK PLC
To: ROYAL BANK OF CANADA
Reel/Frame 062780/0514 →
SECURITY AGREEMENT Recorded Dec 20, 2011
From: GO DADDY OPERATING COMPANY, LLC
To: BARCLAYS BANK PLC, AS COLLATERAL AGENT
Reel/Frame 027416/0080 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Dec 12, 2011
From: THE GO DADDY GROUP, INC.
To: GO DADDY OPERATING COMPANY, LLC
Reel/Frame 027363/0423 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Apr 13, 2010
From: BLADEL, JAMES
To: THE GO DADDY GROUP, INC.
Reel/Frame 024223/0117 →