System and method for validating metrics associated with interactive events related to advertising
View Patent ↗A method is provided for validating advertising metrics which relate to tracking of interactive events performed by electronic devices. A metric report with an event code that indicative of at least one interactive event performed by an electronic device associated with the network is received. The format of the event code is analyzed to determine whether the event code is consistent with predetermined format rules and the substance of information conveyed by the event code is analyzed to determine whether the event code is consistent with predetermined substance rules. If the event code is determined to be consistent with the predetermined format rules and the predetermined substance rules, the event code is accepted as valid. Otherwise, the event code is identified as being invalid.
1. A method executed by an advertising server device, comprising:
receiving, at an advertising server and from a user device, an electronic message containing a metric report that includes a validation indicator, a validation result indicator and a code indicative of an interactive event that was performed by the user device; and
validating by the advertising server data in the metric report when the validation result indicator corresponds to a failed validation which was performed by an advertising engine on the user device, wherein validating includes sub-operations of:
analyzing the metric report to identify the code indicative of the interactive event that was performed by the user device, and
comparing the interactive event to a list of interactive capabilities of the user device, where the list of interactive capabilities includes a hardware capability of the user device or a software capability of an operating system of the user device.
2. The method of claim 1 wherein validating further includes a sub-operation of analyzing the code according to a rule.
3. The method of claim 2 wherein analyzing the code comprises:
analyzing a format of the code to verify whether the code is consistent with predetermined format rules;
analyzing a content of information conveyed by the code to determine whether the code is consistent with predetermined substance rules; and
accepting the code if the code is determined to be consistent with the predetermined format rules and is determined to be consistent with the predetermined substance rules.