Granted Patent B2

US 7,970,389 · App. 12/762,036 · Granted Jun 28, 2011

Abstract

Claims (24)

1. A computer-implemented method for positioning targeted sponsored content on a mobile communication facility, the method comprising the steps of:

receiving data corresponding to a transaction event having occurred via the interaction of a user with the mobile communication facility, wherein the transaction event includes transmission of data representative of a first product or a first service being purchased by the user;

selecting advertising content based at least upon a relevance between an advertisement for a second product or a second service and the purchased first product or first service in the transaction event, wherein the relevance is further based on information relating to compatibility of the advertising content, second product, or second service with the mobile communication facility; and

presenting the selected advertising content on a display of the mobile communication facility.

2. The method of claim 1 , wherein the relevance is further influenced by user characteristics.

3. The method of claim 1 , wherein the relevance is further influenced by user history.

4. The method of claim 1 , wherein the relevance is further influenced by user transactions.

5. The method of claim 1 , wherein the relevance is further influenced by geographic location.

6. The method of claim 1 , wherein the mobile communication facility is a cellular phone, a mobile phone, a GSM phone, a CDMA phone, a WiMax phone, a personal digital assistant, or a “pocket” personal computer.

7. The method of claim 1 , wherein the transaction event is an online interaction via the mobile communication facility.

8. The method of claim 7 , wherein the online interaction is via a web browser.

9. The method of claim 7 , wherein online interaction is via an application.

10. The method of claim 7 , wherein the online interaction is via messaging.

11. The method of claim 1 , wherein the transaction event is a phone call.

12. The method of claim 1 , wherein the advertisement is an image, a video, audio, text, a link, a coupon, or an application.

13. The method of claim 1 , wherein the relevance is further influenced by a keyword or category associated with the advertisement.

14. The method of claim 1 , wherein the relevance is further influenced by the click-through rate associated with the advertisement by other users who have purchased substantially similar products or services to the respective first product or first service.

15. The method of claim 14 , wherein the click-through rate is measured for users having substantially similar demographic information.

16. The method of claim 14 , wherein the click-through rate is measured for users having substantially similar user history information.

17. The method of claim 14 , wherein the click-through rate is measured for users having similar geographic locations.

18. A system for positioning targeted sponsored content on a mobile communication facility, wherein the system is configured to:

receive data corresponding to a transaction event having occurred via the interaction of a user with the mobile communication facility, wherein the transaction event includes transmission of data representative of a first product or a first service being purchased by the user;

select advertising content based at least upon a relevance between an advertisement for a second product or a second service and the purchased first product or first service in the transaction event, wherein the relevance is further based on information relating to compatibility of the advertising content, second product, or second service with the mobile communication facility; and

transmit the selected advertising content to the mobile communication facility.

Assignments (10)