SYSTEM AND METHOD FOR DISTRIBUTING MESSAGES TO COMMUNICATING ELECTRONIC DEVICES BASED ON PROFILE CHARACTERISTICS OF USERS OF THE DEVICES

1 . A method for distributing messages to electronic devices, said method comprising:

identifying two devices that have been communicating with each other and that have at least one common attribute;

identifying an advertisement campaign that matches said at least one common attribute; and

transmitting a set of advertisements relating to said advertisement campaign to said two devices.

2 . The method for distributing messages to electronic devices as claimed in claim 1 , further comprising:

utilizing additional data relating to said two devices to determine an activity state for at least one of said two devices; and

identifying a format of an advertisement in said advertisement campaign to be included in said set of advertisements based on said additional data.

3 . The method for distributing messages to electronic devices as claimed in claim 1 , wherein said at least one common attribute relates to a preference provided from a social network site.

4 . The method for distributing messages to electronic devices as claimed in claim 2 , wherein said at least one common attribute is a threshold of common contacts shared by users of accounts for said social network site for the two devices.

5 . The method for distributing messages to electronic devices as claimed in claim 1 , wherein after transmitting said advertisement to said device, said advertisement is generated on said device.

6 . The method for distributing messages to electronic devices as claimed in claim 2 , wherein a first member in said group is provided with a first advertisement based on its activity state and a second member in said group is provided with a second advertisement based on its activity state.

7 . The method for distributing messages to electronic devices as claimed in claim 6 , wherein said identifying two devices that have been communicating with each other and that have at least one common attribute comprises:

examining a record of a communication is sent by a sending device to identify the recipients of said communication;

identifying an attribute associated with said sending device;

identifying a receiving device of said communication;

determining whether said receiving device has a matching attribute to said attribute associated with said sending device; and

identifying said sending device and send receiving device as said two devices if said receiving device has a matching attribute to said attribute associated with said sending device.

8 . The method for distributing messages to electronic devices as claimed in claim 7 , wherein said identifying an advertisement campaign that matches said at least one common attribute comprises initiating a query to find an advertisement in a database of advertisement campaigns that matches said at least one common attribute.

9 . The method for distributing messages to electronic devices as claimed in claim 6 , wherein an activity state for said first member relates to a location of said first member.

10 . The method for distributing messages to electronic devices as claimed in claim 6 , wherein an activity state for said first member relates to movement data of said first member.

11 . The method for distributing advertisements to electronic devices as claimed in claim 10 , wherein:

if said movement data indicates movement of said first member that exceeds a speed threshold then said advertisement includes an audio component; and

if said movement data indicates movement of said first member that does not exceed said speed threshold then said advertisement provides audio and visual components.

12 . The method for distributing advertisements to electronic devices as claimed in claim 11 , wherein:

if said activity state indicates that said first member is associated with a driver of a vehicle then said advertisement includes only an audio component.

13 . The method for distributing messages to electronic devices as claimed in claim 6 , wherein said identifying two devices that have been communicating with each other and that have at least one common attribute comprises:

using cluster analysis to identify said two devices from a larger group of devices to analyze a number of overlapping interests between any two devices in the larger group to identify the two devices.

14 . The method for distributing messages to electronic devices as claimed in claim 2 , wherein said two devices have been communicating through asynchronous communications.

15 . The method for distributing messages to electronic devices as claimed in claim 2 , wherein said two devices have been communicating through synchronous communications.

16 . A server for distributing messages to electronic devices, said server comprising:

an activity analysis module for identifying two devices that have been communicating with each other and that have at least one common attribute; and identifying an advertisement campaign that matches said at least one common attribute; and

an advertisement transmission module for transmitting a set of advertisements relating to said advertisement campaign to said two devices.

17 . The server for distributing messages to electronic devices as claimed in claim 16 , wherein said activity analysis module:

utilizes additional data relating to said two devices to determine an activity state for at least one of said two devices; and

identifies a format of an advertisement in said advertisement campaign to be included in said set of advertisements based on said additional data.

18 . The server for distributing messages to electronic devices as claimed in claim 16 , wherein said at least one common attribute relates to a preference provided from a social network site.

19 . The server for distributing messages to electronic devices as claimed in claim 17 , wherein said activity analysis module identifies said two devices that have been communicating with each other by:

examining a record of a communication is sent by a sending device to identify the recipients of said communication;

identifying an attribute associated with said sending device;

identifying a receiving device of said communication;

determining whether said receiving device has a matching attribute to said attribute associated with said sending device; and

identifying said sending device and send receiving device as said two devices if said receiving device has a matching attribute to said attribute associated with said sending device.

20 . The server for distributing messages to electronic devices as claimed in claim 16 , wherein said attribute analysis module uses cluster analysis to identify said two devices from a larger group of devices to analyze a number of overlapping interests between any two devices in the larger group to identify the two devices.