SYSTEM AND METHOD FOR DISTRIBUTING MESSAGES TO AN ELECTRONIC DEVICE BASED ON COMMUNICATIONS BETWEEN DEVICES

1 . A method for distributing messages to electronic devices, said method comprising:

identifying a first device that is in communication with a second device;

identifying an advertisement that matches at least one attribute associated with at least one of said first and second devices;

transmitting said advertisement to said first device; and

upon receipt of a notification of approval of said advertisement, transmitting said advertisement to said second device.

2 . The method for distributing messages to electronic devices as claimed in claim 1 , wherein:

said at least one attribute is associated with said first device;

said first device is sending a communication to said second device; and

said first device provides said notification.

3 . The method for distributing messages to electronic devices as claimed in claim 2 , further comprising:

identifying a second advertisement that matches said at least attribute associated with said first device;

transmitting said second advertisement to said first device with said advertisement; and

upon receipt of a notification of approval of said second advertisement, transmitting said advertisement to said second device.

4 . The method for distributing messages to electronic devices as claimed in claim 2 , further comprising:

embedding said advertisement in said communication; and

transmitting said communication from said first device to said second device.

5 . The method for distributing messages to electronic devices as claimed in claim 4 , further comprising:

generating said advertisement on said second device when said second device has accepted said advertisement.

6 . The method for distributing messages to electronic devices as claimed in claim 2 , further comprising:

embedding said advertisement in a second communication; and

transmitting said second communication from said first device to said second device.

7 . The method for distributing messages to electronic devices as claimed in claim 2 , further comprising:

providing a preview of said advertisement to said first device.

8 . The method for distributing messages to electronic devices as claimed in claim 3 , wherein:

said advertisement and said second advertisement are transmitted to said first device prior to said identifying that said first device is sending said communication to said second device.

9 . The method for distributing messages to electronic devices as claimed in claim 3 , further comprising:

providing previews of said advertisement and said second advertisement to said first device in a graphical user interface (GUI),

wherein said GUI provides a selection interface for a user of said device to select either of said advertisement or said second advertisement for transmission to said second device.

10 . The method for distributing messages to electronic devices as claimed in claim 2 , wherein said at least one attribute relates to a preference provided from a social network site relating to a user of said first device.

11 . The method for distributing messages to electronic devices as claimed in claim 2 , further comprising:

utilizing additional data relating to at least one of said first and second devices to determine an activity state for said at least one of said first and second devices; and

identifying a format of an advertisement in said advertisement based on said additional data.

12 . The method for distributing messages to electronic devices as claimed in claim 11 , wherein for said second device its activity state relates to a location of said second device.

13 . A server for distributing messages to electronic devices, said server comprising:

an identification module to

identify a first device that is in communication with a second device; and

identify an advertisement that matches at least one attribute associated with at least one of said first and second devices;

a data transmission module to

transmit said advertisement to said first device; and

upon receipt of a notification of approval of said advertisement, transmits said advertisement to said second device.

14 . The server for distributing messages to electronic devices as claimed in claim 13 , wherein:

said first device is sending a communication to said second device;

said at least one attribute is associated with said first device;

said first device provides said notification;

said identification module further

identifies a second advertisement that matches said at least attribute associated with said first device;

and

said data transmission module further

transmits said second advertisement to said first device with said advertisement; and

upon receipt of a notification of approval of said second advertisement, transmits said advertisement to said second device.

15 . The server for distributing messages to electronic devices as claimed in claim 14 , wherein:

said data transmission module further

embeds said advertisement in said communication; and

transmits said communication from said first device to said second device.

16 . The server for distributing messages to electronic devices as claimed in claim 14 , wherein:

said data transmission module further transmits said advertisement and said second advertisement to said first device prior to having said first device identify that it is sending said communication to said second device.

17 . The server for distributing messages to electronic devices as claimed in claim 14 , wherein:

said data transmission module further provides previews of said advertisement and said second advertisement to said first device for display in a graphical user interface (GUI),

wherein said GUI provides a selection interface for a user of said device to select either of said advertisement or said second advertisement for transmission to said second device.

18 . The server for distributing messages to electronic devices as claimed in claim 14 , wherein said at least one attribute relates to a preference provided from a social network site relating to a user of said first device.

19 . The server for distributing messages to electronic devices as claimed in claim 14 , wherein:

said data transmission module further

utilizes additional data relating to at least one of said first and second devices to determine an activity state for said at least one of said first and second devices; and

identifies a format of an advertisement in said advertisement based on said additional data.