SYSTEM AND METHOD FOR DISTRIBUTING MESSAGES TO AN ELECTRONIC DEVICE BASED ON MOVEMENT OF THE DEVICE

1 . A method for distributing messages to a portable electronic device, said method comprising:

selecting an advertisement from a set of advertisements based on a state of movement of said device, the state of movement being at least partly based on movement data of said device; and

transmitting said advertisement to said device.

2 . The method for distributing messages to a portable electronic device as claimed in claim 1 , wherein after transmitting said advertisement to said device, said advertisement is generated on said device.

3 . The method for distributing advertisements to a portable electronic device as claimed in claim 1 , wherein said advertisement is selected based on a speed of said device determined from said state of movement.

4 . The method for distributing advertisements to a portable electronic device as claimed in claim 1 , wherein said state of movement is determined from comparing said movement data against a threshold to determine a speed of said device.

5 . The method for distributing advertisements to a portable electronic device as claimed in claim 4 , wherein:

if said speed exceeds said threshold then said advertisement includes an audio component; and

if said speed does not exceed said threshold then said advertisement provides audio and visual components.

6 . The method for distributing advertisements to a portable electronic device as claimed in claim 4 , wherein:

if context data indicates that said device is associated with a driver of a vehicle then said advertisement includes an audio component.

7 . The method for distributing advertisements to a portable electronic device as claimed in claim 6 , wherein:

said context data is determined based on a status of a communication connection between said device and said vehicle.

8 . The method for distributing advertisements to a portable electronic device as claimed in claim 6 , wherein:

if said context data indicates that said device is associated with a passenger associated with said driver then said advertisement differs from a second advertisement in said set of advertisements sent to a second device associated with said driver.

9 . The method for distributing advertisements to a portable electronic device as claimed in claim 8 , wherein:

said context data is determined based on a status of a communication connection between said device and said second device.

10 . The method for distributing advertisements to a portable electronic device as claimed in claim 8 , wherein:

said advertisement includes a visual component and said second advertisement does not include a visual component.

11 . The method for distributing advertisements to a portable electronic device as claimed in claim 1 , wherein:

said movement data is provided from one or more of an accelerometer, global positioning system (GPS) data, and communication strength signals, provided from said device.

12 . The method for distributing advertisements to a portable electronic device as claimed in claim 11 , wherein:

data from said accelerometer is analyzed to determine said speed based on data relating to changes of speed detected by said accelerometer for said device.

13 . The method for distributing advertisements to a portable electronic device as claimed in claim 11 , wherein:

said context data includes data from a calendar module operating on said device.

14 . The method for distributing advertisements to a portable electronic device as claimed in claim 11 , wherein:

said context data includes time data associated with said device.

15 . The method for distributing advertisements to a portable electronic device as claimed in claim 11 , further comprising:

if said state of movement changes to a second state of movement, selecting a replacement advertisement from said set of advertisements based on said second state of movement; and

transmitting said replacement advertisement to said device.

16 . The method for distributing advertisements to a portable electronic device as claimed in claim 11 , wherein:

said advertisement is selected based on a route of travel for said device derived from said movement data.

17 . The method for distributing advertisements to a portable electronic device as claimed in claim 11 , further comprising:

providing a request application interactive associated with said advertisement to have said device initiate a request for additional information relating to said advertisement to be provided to said device.

18 . A server for distributing messages to a portable electronic device, said server comprising:

a movement analysis module to analyze movement data relating to said device to determine a state of movement of said device;

an advertisement selection module for selecting an advertisement from a set of advertisements based on said state of movement; and

an advertisement transmittal module for transmitting said advertisement to said device,

wherein after transmitting said advertisement to said device, said advertisement is generated on said device.

19 . The server for distributing messages to a portable electronic device as claimed in claim 18 , wherein said advertisement selection module selects said advertisement based on a speed of said device determined from said state of movement.

20 . The server for distributing messages to a portable electronic device as claimed in claim 19 , wherein:

if said speed exceeds said threshold then said advertisement includes an audio component; and

if said speed does not exceed said threshold then said advertisement provides audio and visual components.