Provision of TV ID to non-TV device to enable access to TV services

1. Consumer electronic (CE) device that is not a television and without a TVID comprising:

display;

network interface;

processor controlling the display and communicating with a wide area network through the network interface;

the CE device that is not a television and without a TVID including a CE device identification including a CE device serial number;

the processor configured for executing instructions including:

prompting a user to register to use an Internet Protocol television (IPTV) program at least in part by entering a username and password;

wherein a TVID uniquely identifies a television and is formatted to indicate that a device is a television;

providing the username and password in a secure fashion to an auxiliary server, the processor sending a request including data unique to the CE device;

receiving from the auxiliary server, responsive to the auxiliary server verifying the data unique to the CE device, a virtual TVID, the virtual TVID being different from the CE device identification, the virtual TVID being formatted the same way as the TVID;

responsive to the verification of the CE device by the auxiliary server, receiving from the auxiliary server an encrypted string including the virtual TVID;

decrypting the encrypted string;

in response to determining that the CE device has a virtual TVID and responsive to user input indicating a desire to access the IPTV program, sending the virtual TVID to a management server to obtain a user token and service list, wherein at least a TVID or a virtual TVID is required by the management server to access the IPTV program;

in response to user selection from the server list, sending the user token to a content server that appears on the service list;

receiving a content list from the content server; and

providing a user interface on the display from which the user may select content from the content list to be played on the CE device.

2. The CE device of claim 1 , wherein the data unique to the CE device includes a hash of a media access code (MAC) and a CE device serial number and is provided to the auxiliary server and further includes digital rights management (DRM) information and a security certificate of the CE device.

3. The CE device of claim 1 , wherein the management server and auxiliary server are separate from each other.

4. The CE device of claim 1 , wherein the management server and auxiliary server are consolidated together.

5. The CE device of claim 1 , wherein the CE device is a personal computer.

6. The CE device of claim 1 , wherein the CE device is a personal digital assistant (PDA).

7. The CE device of claim 1 , wherein the CE device is a digital clock radio.