Printing variable data on a variety of different pre-printed stocks

1. A printing apparatus for variable pre-printed stock, comprising:

storage configured to store customer data;

pre-printed stocks, each pre-printed stock having a printed area and an open area on a common side of the pre-printed stock;

printer trays each configured to hold one of the pre-printed stocks;

a scanner configured to scan the printed area of each of the pre-printed stocks to form an image of each of the printed areas, to compare each image of the printed areas with different pre-printed stocks, to match each image of the printed areas with one of the different pre-printed stocks, to identify each matched image to produce tray stock information identifying the pre-printed stock, and to store the produced tray stock information identifying the pre-printed stocks;

storage configured to store electronic customer orders, each electronic customer order including one or more of the customer data and selection data for one or more of the pre-printed stocks;

a controller configured to receive the tray stock information and the electronic customer orders, to match the tray stock information to the electronic customer orders to produce an electronic customer order match, and to produce print instructions for the matched electronic customer order; and

a printer configured to receive the print instructions and to print the customer data corresponding to the matched electronic customer order onto pre-printed stock identified by the matched electronic customer order.

2. The printing apparatus of claim 1 , wherein the customer data includes digital images or text.

3. The printing apparatus of claim 1 , wherein the controller includes programming configured to communicate an error message if there is no match between the selection of pre-printed stock and the tray stock information.

4. The printing apparatus of claim 1 , wherein the controller includes programming configured to communicate an error message if there is no pre-printed stock in one of the printer trays.

5. The printing apparatus of claim 1 , wherein the printer cannot print on the printed areas of the pre-printed stock.

6. The printing apparatus of claim 1 , wherein the printed areas are printed with metal film.

7. A method of printing customer data on pre-printed stock, comprising the steps of:

loading pre-printed stocks into a printer, the pre-printed stock having an open area and a printed area;

scanning one or more of the pre-printed stocks with a scanner to form an image of each of the printed areas, comparing each image of the printed areas with different pre-printed stocks, matching each image of the printed areas with one of the different pre-printed stocks, identifying each matched image to produce tray stock information identifying the pre-printed stock, and storing the produced stock tray information identifying the pre-printed stocks;

receiving a plurality of electronic orders in the printer, each order identifying one or more of the pre-printed stocks and including customer data;

matching the stock tray information with one of the plurality of electronic orders to form an electronic order match; and

producing print instructions for the electronic order match and printing the customer data corresponding to the electronic order match onto pre-printed stock identified by the electronic order match.

8. The method of claim 7 , further comprising the steps of scanning and matching a second one of the one or more pre-printed stocks with a second one of the plurality of electronic orders to form a second match; and

producing second print instructions for the second match and printing customer data corresponding to the second match onto the second one of the one or more pre-printed stocks.

9. The method of claim 7 , wherein the step of printing the customer data includes the step of printing the customer data only in the open area.

10. The method of claim 7 , wherein one of the pre-printed stocks includes a plurality of open areas each surrounded by the printed area and wherein the method further comprises the step of printing the customer data only in the plurality of open areas.

11. A printing apparatus comprising:

one or more stock trays;

one or more sensors to detect that said one or more stock trays are loaded with pre-printed stock, each pre-printed stock having a printed area and an open area on a common side of the pre-printed stock;

a controller coupled to said one or more sensors configured to receive sensor information indicating that said one or more stock trays are loaded with pre-printed stock;

a status indicator configured to indicate that said one or more stock trays are loaded with pre-printed stock;

a scanner configured to scan the stock to form an image of each of the printed areas, to compare each image of the printed areas with different pre-printed stocks, to match each image of the printed areas with one of the different pre-printed stocks, to identify each matched image to produce tray stock information identifying the pre-printed stock, and to produce and store the produced tray stock information to identify the pre-printed stock; and

wherein the controller receives the tray stock information.

12. The apparatus of claim 11 , wherein the controller further receives order information and generates a match between the order information and the tray stock information.

13. The apparatus of claim 12 , further comprising a printer in electronic communication with the controller, wherein the controller further generates print instructions based on the match between the order information and the tray stock information.

14. The apparatus of claim 12 , wherein the order information includes an order identifier, customer data, and a stock selection.

15. The apparatus of claim 14 , wherein the match is generated based on the stock selection and the tray stock information.

16. The apparatus of claim 13 , wherein the stock includes a printed area on one side and an unprinted open area on the one side, wherein the tray stock information includes location data configured to define a location of said open area on the one side, and wherein the controller generates the print instructions based on the location data to be use by the printer such that the customer data is printed only in the unprinted open area.

17. The apparatus of claim 16 , wherein the printed area is pre-printed using a decorative metal film that is incompatible with an ink or a toner used by the printer.

18. The apparatus of claim 13 , wherein the stock includes a printed area on one side and a plurality of unprinted open areas on the one side, wherein the tray stock information includes location data configured to define locations of the plurality of unprinted open areas on the one side, and wherein the controller generates the print instructions based on the location data to be use by the printer such that the customer data is printed only in the plurality of unprinted open areas.