Granted Patent B2

US 8,721,432 · App. 12/790,406 · Granted May 13, 2014

Abstract

Claims (62)

1. A computer-implemented method for monitoring and making marketing offers using electronic devices in a wagering game network, the method comprising:

detecting an event in the wagering game network, wherein the event indicates eligibility of a player for a marketing offer, wherein the event originates from one of the electronic devices;

determining a monetary value of the marketing offer based on terms associated with the marketing offer;

determining, based on the monetary value, that acceptance by the player of the marketing offer would exceed a marketing budget; and

reducing the monetary value of the marketing offer to be within the marketing budget; and

causing presentation of the marketing offer on the one of the electronic devices.

2. The method of claim 1 , wherein the event is generated based on one or more of an intermediate result of a wagering game, final result of a wagering game, a sum of wagers for a wagering game over a time period, and play duration of a wagering game.

3. The method of claim 1 , wherein the terms comprise one or more of a listing of conditions that must be satisfied to be eligible the marketing offer, the monetary value, and an expiration time.

4. The method of claim 1 further comprising:

detecting the player's acceptance of the marketing offer;

storing, in association with an electronic financial account associated with the player, information indicating the player's acceptance of the marketing offer;

discounting, at a point of sale, a purchase transaction associated with the marketing offer by an amount equal to the monetary value of the marketing offer.

5. The method of claim 1 , wherein the marketing budget is a percentage of a casino's revenue over a time period, and wherein the method further comprises:

determining, based data collected by the electronic devices in the wagering game network, the casino's revenue over the time period; and

determining the marketing budget based on the casino's revenue over the time period.

6. A system to monitor and make marketing offers in a wagering game network, the system comprising:

means for detecting an event in the wagering game network, wherein the event indicates a player's eligibility for a marketing offer, wherein the event originates from an electronic device on the wagering game network;

means for determining a monetary value of the marketing offer based on terms associated with the marketing offer;

means for determining, based on the monetary value, that the player's acceptance of the marketing offer would exceed a marketing budget; and

means for reducing the monetary value of the marketing offer to be within the marketing budget; and

means for causing presentation of the marketing offer on the one of the electronic devices.

7. The system of claim 6 , wherein the event is generated based on one or more of an intermediate result of a wagering game, final result of a wagering game, a sum of wagers for a wagering game over a time period, and play duration of a wagering game.

8. The system of claim 6 , wherein the terms comprise one or more of a listing of conditions that must be satisfied to be eligible the marketing offer, the monetary value, and an expiration time.

9. The system of claim 6 further comprising:

means for detecting the player's acceptance of the marketing offer;

means for storing, in association with an electronic financial account associated with the player, information indicating the player's acceptance of the marketing offer;

means for discounting, at a point of sale in the wagering game network, a purchase transaction associated with the marketing offer by an amount equal to the monetary value of the marketing offer.

10. The system of claim 6 , wherein the marketing budget is a percentage of a casino's revenue over a time period, and wherein the system further comprises:

means for determining, based data collected by the electronic devices in the wagering game network, the casino's revenue over the time period; and

means for determining the marketing budget based on the casino's revenue over the time period.

11. An apparatus comprising:

at least one processor;

one or more machine-readable storage devices configured to store instructions which when executed by the at least one processor, cause the at least one processor to perform operations for monitoring and making marketing offers using electronic devices in a wagering game network, the instructions including,

instructions to detect an event in the wagering game network, wherein the event indicates eligibility of a player for a marketing offer, wherein the event originates from one of the electronic devices;

instructions to determine a monetary value of the marketing offer based on terms associated with the marketing offer;

instructions to determine, based on the monetary value, that acceptance by the player of the marketing offer would exceed a marketing budget; and

instructions to reduce the monetary value of the marketing offer to be within the marketing budget; and

instructions to cause presentation of the marketing offer on the one of the electronic devices.

12. The apparatus of claim 11 , wherein the event is generated based on one or more of an intermediate result of a wagering game, final result of a wagering game, a sum of wagers for a wagering game over a time period, and play duration of a wagering game.

13. The method of claim 11 , wherein the terms comprise one or more of a listing of conditions that must be satisfied to be eligible the marketing offer, the monetary value, and an expiration time.

14. The apparatus of claim 11 , wherein the instructions further comprise:

instructions to detect the player's acceptance of the marketing offer;

instructions to store, in association with an electronic financial account associated with the player, information indicating the player's acceptance of the marketing offer;

instructions to discount, at a point of sale, a purchase transaction associated with the marketing offer by an amount equal to the monetary value of the marketing offer.

15. The apparatus of claim 11 , wherein the marketing budget is a percentage of a casino's revenue over a time period, and wherein the instructions further comprise:

instructions to determine, based data collected by the electronic devices in the wagering game network, the casino's revenue over the time period; and

instructions to determine the marketing budget based on the casino's revenue over the time period.

16. A non-transitory machine-readable storage device including instructions which when executed by one or more processors cause the one or more processors to perform operations for monitoring and making marketing offers using electronic devices in a wagering game network, the instructions comprising:

instructions to detect an event in the wagering game network, wherein the event indicates eligibility of a player for a marketing offer, wherein the event originates from one of the electronic devices;

instructions to determine a monetary value of the marketing offer based on terms associated with the marketing offer;

instructions to determine, based on the monetary value, that acceptance by the player of the marketing offer would exceed a marketing budget; and

instructions to reduce the monetary value of the marketing offer to be within the marketing budget; and

instructions to cause presentation of the marketing offer on the one of the electronic devices.

17. The non-transitory machine-readable storage device of claim 16 , wherein the event is generated based on one or more of an intermediate result of a wagering game, final result of a wagering game, a sum of wagers for a wagering game over a time period, and play duration of a wagering game.

18. The non-transitory machine-readable storage device of claim 16 , wherein the terms comprise one or more of a listing of conditions that must be satisfied to be eligible the marketing offer, the monetary value, and an expiration time.

19. The non-transitory machine-readable storage device of claim 16 , the instructions further comprising:

instructions to detect the player's acceptance of the marketing offer;

instructions to store, in association with an electronic financial account associated with the player, information indicating the player's acceptance of the marketing offer;

instructions to discount, at a point of sale, a purchase transaction associated with the marketing offer by an amount equal to the monetary value of the marketing offer.

20. The non-transitory machine-readable storage device of claim 16 , wherein the marketing budget is a percentage of a casino's revenue over a time period, and wherein the instructions further comprise:

instructions to determine, based data collected by the electronic devices in the wagering game network, the casino's revenue over the time period; and

instructions to determine the marketing budget based on the casino's revenue over the time period.

Assignments (8)