Targeting television advertisements based on automatic optimization of demographic information
Systems and procedures which allow for the placement of advertisements in an optimized manner are presented. Systems may be provided which may be configured to optimize a media plan (either automatically or manually, or a combinations of both) using demographic vectors, and may display the optimization results in a quantifiable manner using terms and numbers.
1. A method comprising:
receiving first information comprising demographic data associated with a plurality of zones;
determining, based on the demographic data, a plurality of demographic vectors associated with a plurality of population segments within the plurality of zones;
determining, based on the plurality of demographic vectors and based on a targeted reach for first media content, a first rotation of the first media content within the plurality of zones;
causing, via a user interface, display of second information associated with placement of the first media content during the first rotation, wherein the user interface comprises at least a national targeted cost-per-mille (CPM) field and an optimized CPM field, and wherein the second information indicates a yield percentage increase or decrease for the national targeted CPM field and the optimized CPM field; and
determining, based on the second information, a second rotation of second media content.
2. The method of claim 1 , wherein the first rotation is further determined based on budget, flight, frequency, frequency cap, cost-per-mille, targeted cost per-mille, gross rating points, or cost-per-point.
3. The method of claim 1 , wherein the first information is received from one or more web content sources, wherein the one or more web content sources is associated with at least one of a wire service, media service, news outlet, or website.
4. The method of claim 1 , wherein each demographic vector of the plurality of demographic vectors comprises a plurality of indices, wherein each index of the plurality of indices is associated with an attribute score within the population segment, and wherein the attribute score comprises at least one of a binary value or is indexed between 0 and 1000.
5. A device comprising:
one or more processors; and
memory storing instructions that, when executed by the one or more processors, cause the device to:
receive first information comprising demographic data associated with a plurality of zones;
determine, based on the demographic data, a plurality of demographic vectors associated with a plurality of population segments within the plurality of zones;
determine, based on the plurality of demographic vectors and based on a targeted reach for first media content, a first rotation of the first media content within the plurality of zones;
cause, via a user interface, display of second information associated with placement of the first media content during the first rotation, wherein the user interface comprises at least a national targeted cost-per-mille (CPM) field and an optimized CPM field, and wherein the second information indicates a yield percentage increase or decrease for the national targeted CPM field and the optimized CPM field; and
determine, based on the second information, a second rotation of second media content.
6. The device of claim 5 , wherein the first rotation is further determined based on budget, flight, frequency, frequency cap, cost-per-mille, targeted cost-per-mille, gross rating points, or cost-per-point.
7. The device of claim 5 , wherein the first information is received from one or more web content sources, wherein the one or more web content sources is associated with at least one of a wire service, media service, news outlet, or website.
8. The device of claim 5 , wherein each demographic vector of the plurality of demographic vectors comprises a plurality of indices, wherein each index of the plurality of indices is associated with an attribute score within the population segment, and wherein the attribute score comprises at least one of a binary value or is indexed between 0 and 1000.
9. A non-transitory computer-readable storage medium storing computer-readable instructions that, when executed by a processor of a computing device, cause the computing device to perform operations comprising:
receiving first information comprising demographic data associated with a plurality of zones;
determining, based on the demographic data, a plurality of demographic vectors associated with a plurality of population segments within the plurality of zones;
determining, based on the plurality of demographic vectors and based on a targeted reach for first media content, a first rotation of the first media content within the plurality of zones;
causing, via a user interface, display of second information associated with placement of the first media content during the first rotation, wherein the user interface comprises at least a national targeted cost-per-mille (CPM) field and an optimized CPM field, and wherein the second information indicates a yield percentage increase or decrease for the national targeted CPM field and the optimized CPM field; and
determining, based on the second, a second rotation of second media content.
10. The non-transitory computer-readable storage medium of claim 9 , wherein the first rotation is further determined based on budget, flight, frequency, frequency cap, cost-per-mille, targeted cost-per-mille, gross rating points, or cost-per-point.
11. The non-transitory computer-readable storage medium of claim 9 , wherein the first information is received from one or more web content sources, wherein the one or more web content sources is associated at least one of with a wire service, media service, news outlet, or website.
12. The non-transitory computer-readable storage medium of claim 9 , wherein each demographic vector of the plurality of demographic vectors comprises a plurality of indices, wherein each index of the plurality of indices is associated with an attribute score within the population segment, and wherein the attribute score comprises at least one of a binary value or is indexed between 0 and 1000.
13. The method of claim 1 , wherein the determining the second rotation is in response to at least one of: the yield percentage increase or decrease for the national targeted CPM field or the optimized CPM field being below a threshold.
14. The method of claim 1 , wherein the determining, based on the plurality of demographic vectors and based on a targeted reach for first media content, the first rotation comprises:
determining, for each zone of the plurality of zones, a difference between each demographic vector of the plurality of demographic vectors.
15. The device of claim 5 , wherein the determining the second rotation is in response to at least one of: the yield percentage increase or decrease for the national targeted CPM field or the optimized CPM field being below a threshold.
16. The device of claim 5 , wherein the determining, based on the plurality of demographic vectors and based on a targeted reach for first media content, the first rotation comprises:
determining, for each zone of the plurality of zones, a difference between each demographic vector of the plurality of demographic vectors.
17. The non-transitory computer-readable storage medium of claim 9 , wherein the determining the second rotation is in response to at least one of: the yield percentage increase or decrease for the national targeted CPM field or the optimized CPM field being below a threshold.