Self light emitting display device for adjusting a necessary brightness based on user setting, outside light or video signal

1. A self light emitting display device comprising:

an active matrix drive type self light emitting display panel;

a necessary brightness calculation unit which calculates a necessary maximum brightness to control light emission of the self light emitting display panel based on a user setting, a circumference environment, or a video signal;

a panel driver which drives the self light emitting display panel by changing a maximum voltage supplied to the self light emitting display panel according to the necessary maximum brightness;

a storage unit which holds data related to a reverse gamma characteristic that is opposite to a gamma characteristic between an amount of light emitted from the self light emitting display panel and a voltage supplied from the panel driver to the self light emitting display panel; and

a panel gamma generation unit which generates an output signal to the panel driver based on the reverse gamma characteristic by changing a range of the reverse gamma characteristic applied to the video signal according to the necessary maximum brightness while maintaining the same gradations in the reverse gamma characteristic after the range of the reverse gamma characteristic changes as gradations in the reverse gamma characteristic that corresponds to a displayable maximum brightness,

wherein the panel driver drives the self light emitting display panel based on the output signal, and

the range of the reverse gamma characteristic which is changed according to the necessary maximum brightness is determined based on the maximum voltage.

2. The self light emitting display device according to claim 1 , wherein, in the panel gamma generation unit, the number of gradations of a signal corresponding to the range of the reverse gamma characteristic is the same as those when the self light emitting display panel emits light at a displayable maximum brightness regardless of a value of the necessary maximum brightness.

3. The self light emitting display device according to claim 1 , wherein the active matrix drive type self light emitting display panel is an OLED panel.

4. The self light emitting display device according to claim 1 , the video signal includes metadata and the range of the reverse gamma characteristic is changed according to the meta data.

5. The self light emitting display device according to claim 1 , wherein the range of the reverse gamma characteristic is stored in the storage unit as a look up table wherein an input signal voltage is an index to determine a corresponding amount of light.

6. The self light emitting display device according to claim 1 , wherein a color resolution of the self light emitting display device remains unchanged.

7. A method for driving a self light emitting display device, the method comprising:

calculating, in a necessary brightness calculation unit, a necessary maximum brightness to control light emission of an active matrix drive type self light emitting display panel based on a user setting, a circumference environment, or a video signal;

driving, by a panel driver, the self light emitting display panel by changing a maximum voltage supplied to the self light emitting display panel according to the necessary maximum brightness;

holding, in a storage unit, data related to a reverse gamma characteristic that is opposite to a gamma characteristic between an amount of light emitted from the self light emitting display panel and a voltage supplied from the panel driver to the self light emitting display panel;

generating, by a panel gamma generation unit, an output signal to the panel driver based on the reverse gamma characteristic by changing a range of the reverse gamma characteristic applied to the video signal according to the necessary maximum brightness while maintaining the same gradations in the reverse gamma characteristic after the range of the reverse gamma characteristic is changed as gradations in the reverse gamma characteristic corresponding a displayable maximum brightness; and

driving, by the panel driver, the self light emitting display panel based on the output signal,

wherein the range of the reverse gamma characteristic which is changed according to the necessary maximum brightness is determined based on the maximum voltage.

8. The method according to claim 7 wherein the number of gradations of a signal corresponding to the range of the reverse gamma characteristic is the same as those when the self light emitting display panel emits light at a displayable maximum brightness regardless of a value of the necessary maximum brightness.

9. The method according to claim 7 , wherein the range of the reverse gamma characteristic is stored in the storage unit as a look up table wherein an input signal voltage is an index to determine a corresponding amount of light.