IP Library Granted Patent US 8,850,326
Granted Patent B2
US 8,850,326 · App. 12/796,538 · Granted Sep 30, 2014

System and method for using web browser to display advertising materials to user

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Quick Facts
Patent No.
US 8,850,326
App. No.
12/796,538
Granted
Sep 30, 2014
Kind
B2
Abstract

A computer-implemented system including a memory, a storage device and a processing unit, the memory storing a set of instructions, which, when executed by the processing unit cause the processing unit to perform a method for displaying promotional materials to a user using a browser executing on a client computer. The method involves determining websites in a browsing history of the browser; sending a request to one or more internet resources, the requests being related to the determined websites; receiving the promotional materials from the one or more internet resources in response to the request; associating the received promotional materials with the websites in the browsing history of the browser; and displaying websites in the browsing history of the browser together with the associated promotional materials.

Claims (57)

1. A computer-implemented method for displaying promotional materials to a user using a browser executing on a client computer, comprising:

a. Determining websites in a browsing history of the browser;

b. Sending a request to one or more internet resources, the request being based on the determined websites in the browsing history of the browser;

c. Receiving the promotional materials from the one or more internet resources in response to the request, the promotional materials comprising a plurality of advertisements;

d. Associating the received advertisements with the websites in the browsing history of the browser; and

e. Displaying websites in the browsing history of the browser together with the associated advertisements, wherein the websites in the browsing history of the browser and the associated advertisements are displayed in a drop down web history menu of the browser address bar, wherein the associated advertisements are displayed in a first area of the drop down web history menu and the websites in the browsing history of the browser are displayed in a second area of the drop down web history menu,

wherein the associated advertisements are displayed within the drop down web history menu adjacently positioned to a side of the corresponding websites in the browsing history of the browser,

wherein the websites in the browsing history of the browser that are displayed in the second area include at least domain names of the websites,

wherein the request specifies demographics of the user determined on the client computer using online history of the user and wherein the promotional materials are based on the demographics of the user.

2. The computer-implemented method of claim 1 , wherein the first area is below the second area.

3. The computer-implemented method of claim 1 , wherein the one or more internet resources are the determined websites.

4. The computer-implemented method of claim 1 , wherein the one or more internet resources is a centralized server providing information on the promotional materials relating to the determined websites.

5. The computer-implemented method of claim 1 , wherein the request specifies likely preferences of the user determined on the client computer using online history of the user and wherein the promotional materials are based on the likely preferences of the user.

6. The computer-implemented method of claim 1 , wherein the request specifies likely intention of the user determined on the client computer using online history of the user and wherein the promotional materials are based on the likely intention of the user.

7. A non-transitory computer-readable medium comprising a set of instructions, which, when executed by one or more processors cause the one or more processors to perform a method for displaying promotional materials to a user using a browser executing on a client computer, the method comprising:

a. Determining websites in a browsing history of the browser;

b. Sending a request to one or more internet resources, the request being based on the determined websites in the browsing history of the browser;

c. Receiving the promotional materials from the one or more internet resources in response to the request, the promotional materials comprising a plurality of advertisements;

d. Associating the received advertisements with the websites in the browsing history of the browser; and

e. Displaying websites in the browsing history of the browser together with the associated advertisements, wherein the websites in the browsing history of the browser and the associated advertisements are displayed in a drop down web history menu of the browser address bar, wherein the associated advertisements are displayed in a first area of the drop down web history menu and the websites in the browsing history of the browser are displayed in a second area of the drop down web history menu,

wherein the associated advertisements are displayed within the drop down web history menu adjacently positioned to a side of the corresponding websites in the browsing history of the browser,

wherein the websites in the browsing history of the browser that are displayed in the second area includes at least domain names of the websites,

wherein the request specifies demographics of the user determined on the client computer using online history of the user and wherein the promotional materials are based on the demographics of the user.

8. The computer-readable medium of claim 7 , wherein the first area is below the second area.

9. The computer-readable medium of claim 7 , wherein the one or more internet resources are the determined websites.

10. The computer-readable medium of claim 7 , wherein the one or more internet resources is a centralized server providing information on the promotional materials relating to the determined websites.

11. The computer-readable medium of claim 7 , wherein the request specifies likely preferences of the user determined on the client computer using online history of the user and wherein the promotional materials are based on the likely preferences of the user.

12. The computer-readable medium of claim 7 , wherein the request specifies likely intention of the user determined on the client computer using online history of the user and wherein the promotional materials are based on the likely intention of the user.

13. A computerized system comprising a memory, a storage device and a processing unit, the memory storing a set of instructions, which, when executed by the processing unit cause the processing unit to perform a method for displaying promotional materials to a user using a browser executing on a client computer, the method comprising:

a. Determining websites in a browsing history of the browser;

b. Sending a request to one or more internet resources, the request being based on the determined websites in the browsing history of the browser;

c. Receiving the promotional materials from the one or more internet resources in response to the request, the promotional materials comprising a plurality of advertisements;

d. Associating the received advertisements with the websites in the browsing history of the browser; and

e. Displaying websites in the browsing history of the browser together with the associated advertisements, wherein the websites in the browsing history of the browser and the associated advertisements are displayed in a drop down web history menu of the browser address bar,

wherein the associated advertisements are displayed in a first area of the drop down web history menu and the websites in the browsing history of the browser are displayed in a second area of the drop down web history menu,

wherein the associated advertisements are displayed within the drop down web history menu adjacently positioned to a side of the corresponding websites in the browsing history of the browser,

wherein the websites in the browsing history of the browser that are displayed in the second area includes at least domain names of the websites,

wherein the request specifies demographics of the user determined on the client computer using online history of the user and wherein the promotional materials are based on the demographics of the user.

14. A computer-implemented method for displaying promotional materials to a user using a browser executing on a client computer, comprising:

a. Determining websites in a bookmark store of the browser;

b. Sending a request to one or more internet resources, the request being based on the determined websites in the browsing history of the browser;

c. Receiving the promotional materials from the one or more internet resources in response to the request, the promotional materials comprising a plurality of advertisements;

d. Associating the received advertisements with the websites in the bookmark store of the browser; and

e. Displaying websites in a bookmark display area of the browser together with the associated advertisements, wherein the websites in the bookmark display of the browser and the associated advertisements are displayed in a drop down menu of the browser,

wherein the associated advertisements are displayed in a first area of the drop down menu and the websites in the browsing history of the browser are displayed in a second area of the drop down menu,

wherein the associated advertisements are displayed within the drop down menu adjacently positioned to a side of the corresponding websites in the bookmark display of the browser,

wherein the websites in the bookmark display of the browser that are displayed in the second area include at least domain names of the websites,

wherein the request specifies demographics of the user determined on the client computer using online history of the user and wherein the promotional materials are selected based on the demographics of the user.

15. A computer-implemented method for displaying promotional materials to a user using a browser executing on a client computer, comprising:

a. Determining websites in a browsing history of the browser;

b. Sending a request to one or more internet resources, the request being based on the determined websites in the browsing history of the browser;

c. Receiving the promotional materials from the one or more internet resources in response to the request, the promotional materials comprising a plurality of advertisements;

d. Associating the received advertisements with the websites in the browsing history of the browser; and

e. Displaying websites in the browsing history of the browser together with the associated advertisements, wherein the websites in the browsing history of the browser and the associated advertisements are displayed in a drop down web history menu of the browser address bar,

wherein the associated advertisements are displayed in a first area of the drop down web history menu and the websites in the browsing history of the browser are displayed in a second area of the drop down web history menu,

wherein the associated advertisements are displayed within the drop down web history menu adjacently positioned to a side of the corresponding websites in the browsing history of the browser,

wherein the websites in the browsing history of the browser that are displayed in the second area include at least domain names of the websites, wherein the request specifies likely intention of the user determined on the client computer using online history of the user and wherein the promotional materials are selected based on the likely intention of the user.

Assignments (22)
RELEASE OF SECURITY INTEREST Recorded Dec 17, 2024
From: JPMORGAN CHASE BANK, N.A.
To: AURA SUB, LLC; INTERSECTIONS, LLC; TWINGATE INC.
Reel/Frame 069616/0097 →
SECURITY INTEREST Recorded Dec 10, 2024
From: INTERSECTIONS, LLC
To: CERBERUS BUSINESS FINANCE AGENCY, LLC
Reel/Frame 069542/0987 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Nov 29, 2023
From: AURA SUB, LLC
To: AURA HOLDCO, LLC
Reel/Frame 065700/0504 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Nov 29, 2023
From: CF NEWCO, INC.
To: INTERSECTIONS, LLC
Reel/Frame 065700/0840 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Nov 29, 2023
From: CF INTERMEDIATE HOLDINGS, LLC
To: CF NEWCO, INC.
Reel/Frame 065700/0760 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Nov 29, 2023
From: AURA HOLDCO, LLC
To: CF INTERMEDIATE HOLDINGS, LLC
Reel/Frame 065700/0591 →
CORRECTIVE ASSIGNMENT TO REMOVE THE ERRONEOUS SERIAL NUMBER 16/000,700 AND 16/149,928 PREVIOUSLY RECORDED AT REEL: 059251 FRAME: 0342. ASSIGNOR(S) HEREBY CONFIRMS THE CHANGE OF NAME Recorded Jun 6, 2023
From: PANGO INC.
To: PANGO LLC
Reel/Frame 064065/0406 →
CORRECTIVE ASSIGNMENT TO CORRECT THE REMOVE APPLICATION NUMBER 16000700 AND 16149928 PREVIOUSLY RECORDED AT REEL: 059392 FRAME: 0479. ASSIGNOR(S) HEREBY CONFIRMS THE ASSIGNMENT. Recorded Mar 14, 2023
From: PORTUNUS PARENT, LLC
To: AURA HOLDCO, LLC
Reel/Frame 063873/0551 →
CORRECTIVE ASSIGNMENT TO CORRECT THE REMOVE SERIAL NUMBERS 16000700 AND 16149928 PREVIOUSLY RECORDED AT REEL: 059285 FRAME: 0023. ASSIGNOR(S) HEREBY CONFIRMS THE ASSIGNMENT. Recorded Mar 14, 2023
From: PANGO LLC
To: PORTUNUS PARENT, LLC
Reel/Frame 063873/0502 →
CORRECTIVE ASSIGNMENT TO CORRECT THE REMOVE APPLICATION NUMBERS 16000700 AND 16149928 PREVIOUSLY RECORDED AT REEL: 059462 FRAME: 0043. ASSIGNOR(S) HEREBY CONFIRMS THE ASSIGNMENT. Recorded Mar 14, 2023
From: AURA HOLDCO, LLC
To: AURA SUB, LLC
Reel/Frame 063859/0966 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Mar 31, 2022
From: AURA HOLDCO, LLC
To: AURA SUB, LLC
Reel/Frame 059462/0043 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Mar 24, 2022
From: PORTUNUS PARENT, LLC
To: AURA HOLDCO, LLC
Reel/Frame 059392/0479 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Mar 16, 2022
From: PANGO LLC
To: PORTUNUS PARENT, LLC
Reel/Frame 059285/0023 →
CHANGE OF NAME Recorded Feb 25, 2022
From: PANGO INC.
To: PANGO LLC
Reel/Frame 059251/0342 →
RELEASE OF SECURITY INTEREST Recorded Dec 8, 2021
From: JPMORGAN CHASE BANK, N.A.
To: PANGO, INC.; INTERSECTIONS INC.
Reel/Frame 058330/0983 →
SECURITY INTEREST Recorded Dec 7, 2021
From: INTERSECTIONS INC.; PANGO INC.
To: JPMORGAN CHASE BANK, N.A.
Reel/Frame 058328/0941 →
CHANGE OF NAME Recorded Sep 24, 2020
From: ANCHORFREE INC.
To: PANGO INC.
Reel/Frame 053879/0292 →
SECURITY INTEREST Recorded Jul 2, 2020
From: PANGO, INC.; INTERSECTIONS INC.
To: JPMORGAN CHASE BANK, N.A.
Reel/Frame 053105/0591 →
RELEASE OF SECURITY INTEREST Recorded Jul 1, 2020
From: PACIFIC WESTERN BANK
To: PANGO INC. (FORMERLY KNOWN AS ANCHORFREE INC.)
Reel/Frame 053116/0489 →
SECURITY INTEREST Recorded Jun 25, 2020
From: PANGO INC.
To: PACIFIC WESTERN BANK
Reel/Frame 053039/0417 →
SECURITY INTEREST Recorded Nov 28, 2018
From: ANCHORFREE INC.
To: PACIFIC WESTERN BANK
Reel/Frame 047605/0600 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Jun 8, 2010
From: GORODYANSKY, DAVID
To: ANCHORFREE, INC.
Reel/Frame 024503/0759 →