IP Library › Granted Patent US 8,106,766
Granted Patent B2
US 8,106,766 · App. 12/846,478 · Granted Jan 31, 2012

Brand mapping

Assignee: N99 LLC
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Quick Facts
Patent No.
US 8,106,766
App. No.
12/846,478
Granted
Jan 31, 2012
Kind
B2
Abstract

A user uses a portable electronic device to select an image representative of a brand. In response to the user's selection of the image representative of the brand, the device automatically presents the user with an image of a map that indicates a current location of the device and shows one or more images representative of brand purchase sites where the selected brand may be accessed by the user.

Claims (72)

1. A method comprising:

(A) displaying, using a device, a first image associated with a first brand;

(B) receiving, from a user of the device, an indication of a selection by the user of the first image;

(C) identifying a first location of the device independently of any location-specifying input provided by the user to the device;

(D) identifying a first brand access site at which a first branded entity having the first brand is accessible and a second brand access site at which a second branded entity having the first brand is accessible; and

(E) providing to the user, using the device, a first map image which describes a first geographic area derived from the first location of the device and which includes:

a first indication of the first brand access site, wherein the first indication of the first brand access site comprises a first brand access site associated image, located at a position in the first map image corresponding to the first brand access site; and

a second indication of the second brand access site, wherein the second indication of the second brand access site comprises a second brand access site associated image, located at a position in the first map image corresponding to the second brand access site.

2. The method of claim 1 , wherein (E) comprises providing to the user a first map which describes a first geographic area overlapping with the first location of the device and which indicates a plurality of brand access site associated images representing a plurality of brand access sites at which the first branded entity is accessible.

3. The method of claim 1 , wherein the first image comprises a logo associated with the first brand.

4. The method of claim 1 , wherein the first brand access site comprises a retail store.

5. The method of claim 1 , wherein the first brand access site associated image comprises a logo associated with the first brand.

6. The method of claim 1 , wherein (C) comprises identifying the first device location using a Global Positioning System.

7. The method of claim 1 , wherein (C) comprises identifying the first device location using a RFID system.

8. The method of claim 1 , further comprising:

(F) receiving, from the user, input selecting the first brand access site; and

(G) performing a method based on the input.

9. The method of claim 1 , further comprising:

(F) wirelessly transmitting, using the device, first data, the first data comprising information relating to the first location of the device.

10. The method of claim 9 , further comprising:

(G) wirelessly receiving, using the device, second data, the second data comprising information relating to a location of the first brand access site.

11. The method of claim 1 , further comprising:

(F) identifying a second location of the device independently of any location-specifying user input to the device; and

(G) in response to identification of the second location of the device, displaying, using the device, a second map image, the second map image derived from the second location of the device.

12. The method of claim 1 , wherein the first brand access site associated image comprises a dot.

13. The method of claim 1 , wherein the first brand access site associated image comprises a graphic.

14. A non-transitory computer readable medium comprising first computer program instructions, wherein the first computer program instructions are executable by at least one computer processor to perform a method, the method comprising:

(A) displaying, using a device, a first image associated with a first brand;

(B) receiving, from a user of the device, an indication of a selection by the user of the first image;

(C) identifying a first location of the device independently of any location-specifying input provided by the user to the device;

(D) identifying a first brand access site at which a first branded entity having the first brand is accessible and a second brand access site at which a second branded entity having the first brand is accessible; and

(E) providing to the user, using the device, a first map image which describes a first geographic area derived from the first location of the device and which includes:

a first indication of the first brand access site, wherein the first indication of the first brand access site comprises a first brand access site associated image, located at a position in the first map image corresponding to the first brand access site; and

a second indication of the second brand access site, wherein the second indication of the second brand access site comprises a second brand access site associated image, located at a position in the first map image corresponding to the second brand access site.

15. The non-transitory computer readable medium of claim 14 , wherein (E) comprises providing to the user a first map which describes a first geographic area overlapping with the first location of the device and which indicates a plurality of brand access site associated images representing a plurality of brand access sites at which the first branded entity is accessible.

16. The non-transitory computer readable medium of claim 14 , wherein the first image comprises a logo associated with the first brand.

17. The non-transitory computer readable medium of claim 14 , wherein the first brand access site associated image comprises a logo associated with the first brand.

18. The non-transitory computer readable medium of claim 14 , wherein (C) comprises identifying the first device location using a Global Positioning System.

19. The non-transitory computer readable medium of claim 14 , further comprising:

(A) wirelessly transmitting, using the device, first data, the first data comprising information relating to the first location of the device.

20. The non-transitory computer readable medium of claim 14 , further comprising:

(B) wirelessly receiving, using the device, second data, the second data comprising information relating to a location of the first brand access site.

21. The non-transitory computer readable medium of claim 14 , wherein the first brand access site associated image comprises a dot.

22. The non-transitory computer readable medium of claim 14 , wherein the first brand access site associated image comprises a graphic.

23. The non-transitory computer readable medium of claim 14 , further comprising:

second computer program instructions, wherein the second computer program instructions are executable by at least one computer processor to transmit the first computer program instructions over a network to a second computing device.

24. A method comprising:

(A) displaying, using a device, a first image associated with a first brand;

(B) receiving, from a user of the device, an indication of a selection by the user of the first image;

(C) identifying a first location of the device independently of any location-specifying input provided by the user to the device;

(D) identifying a first brand access site at which a first branded entity having the first brand is accessible;

(E) providing to the user, using the device, a first map image which describes a first geographic area derived from the first location of the device and which includes:

a first indication of the first brand access site, wherein the first indication of the first brand access site comprises a first brand access site associated image, located at a position in the first map image corresponding to the first brand access site; and

a second indication of the second brand access site, wherein the second indication of the second brand access site comprises a second brand access site associated image, located at a position in the first map image corresponding to the second brand access site;

(F) identifying a second location of the device independently of any location-specifying input provided by the user to the device; and

(G) in response to identifying the second location of the device, providing to the user, using the device, a second map image which describes a second geographic area derived from the second location of the device and which includes a new brand access site associated image, located at a position in the second map image corresponding to the first brand access site.

25. The method of claim 24 , wherein the first brand access site associated image comprises a logo associated with the first brand.

26. The method of claim 25 , wherein the first brand access site associated image comprises a dot.

27. The method of claim 26 , wherein the first brand access site associated image comprises a graphic.

28. A non-transitory computer-readable medium comprising first computer program instructions, wherein the first computer program instructions are executable by at least one computer processor to perform a method, the method comprising:

(A) displaying, using a device, a first image associated with a first brand;

(B) receiving, from a user of the device, an indication of a selection by the user of the first image;

(C) identifying a first location of the device independently of any location-specifying input provided by the user to the device;

(D) identifying a first brand access site at which a first branded entity having the first brand is accessible and a second brand access site at which a second branded entity having the first brand is accessible;

(E) providing to the user, using the device, a first map image which describes a first geographic area derived from the first location of the device and which includes:

a first indication of the first brand access site, wherein the first indication of the first brand access site comprises a first brand access site associated image, located at a position in the first map image corresponding to the first brand access site; and

a second indication of the second brand access site, wherein the second indication of the second brand access site comprises a second brand access site associated image, located at a position in the first map image corresponding to the second brand access site;

(F) identifying a second location of the device independently of any location-specifying input provided by the user to the device; and

(G) in response to identifying the second location of the device, providing to the user, using the device, a second map image which describes a second geographic area derived from the second location of the device and which includes a new brand access site associated image corresponding to the first brand access site.

29. The non-transitory computer readable medium of claim 28 , wherein the first brand access site associated image comprises a logo associated with the first brand.

30. The non-transitory computer readable medium of claim 29 , wherein the first brand access site associated image comprises a graphic.

31. The non-transitory computer readable medium of claim 28 , wherein the first brand access site associated image comprises a dot.

Assignments (1)
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Feb 8, 2011
From: GOLD, STEVEN K.
To: N99 LLC
Reel/Frame 025760/0074 →
Continuity (3)
Continuation 11758392 · Jun 5, 2007
Provisional Application 60885773 · Jan 19, 2007
Related Publication 20100302027A1 · Dec 2, 2010