Mobile advertisement syndication
View Patent ↗Improved mobile advertisement syndication capabilities are disclosed for mobile communications facilities, such as cell phones. These and other capabilities are employed to improve delivery of mobile advertisements and their syndication, such as associating advertising content with websites, to appropriate or desirable mobile communication facilities.
1. A computer-implemented method of presenting on a mobile communication facility an advertisement in association with a webpage, the method comprising the steps of:
receiving an advertisement request associated with a webpage request from the mobile communication facility operated by a user, wherein the webpage request is received over a cellular telephony infrastructure provided by a carrier, wherein the webpage request corresponds to a webpage provided by a webpage content provider, wherein the user is paying for use of the mobile communication facility with the carrier;
receiving information relating to one or more user characteristics, wherein the user characteristics are derived from information obtained through the carrier including:
(a) a plurality of demographic datum of customers of the carrier, or
(b) purchase history data of the user as recorded through use of the mobile communication facility, wherein the purchase data includes views of or purchases of goods or services;
determining that the relevance to the user of a first advertisement with the webpage is greater than the relevance of a second advertisement with the webpage based at least in part on the information relating to the one or more user characteristics;
associating the first advertisement with the webpage; and
transmitting the advertisement associated with the webpage to the mobile communication facility for presentation on a display of the mobile communication facility.
2. The method of claim 1 , wherein the demographic datum is selected from the list consisting of:
(a) age or birthdate of the user;
(b) gender of the user;
(c) race of the user;
(d) religion of the user;
(e) marital status of the user;
(f) area code of the phone number assigned to the mobile communication facility;
(g) zip code of the user;
(h) home address of the user;
(i) work address of the user;
(j) billing address of the user;
(k) type of credit card the user uses to pay the carrier;
(l) birthplace of the user;
(m) employer of the user;
(n) employment position of the user; and
(o) income bracket of the user.
3. The method of claim 1 , wherein the relevance determination is further based at least in part on a hardware or software characteristic of the mobile communication facility.
4. The method of claim 1 , wherein the relevance determination is further based at least in part on a user history information associated with the user of the mobile communication facility, wherein the user information is associated with at least one of:
(a) a user transaction;
(b) a webpage;
(c) an application; and
(d) a game.
5. The method of claim 1 , wherein the relevance determination is further based at least in part on contextual information associated with the webpage.
6. The method of claim 1 , wherein the relevance determination is further based at least in part on a yield associated with a financial consideration of a sponsor associated with the first advertisement.
7. The method of claim 6 , wherein the sponsor is competing for placement of the first advertisement in a bidded competitive auction.
8. The method of claim 1 , wherein the relevance determination is further based at least in part on data provided by the webpage content provider.
9. A computer-implemented method of presenting on a mobile communication facility an advertisement in association with an application, the method comprising the steps of:
receiving from the mobile communication facility operated by a user, an advertisement request associated with an interactive software application operating on the mobile communication facility, wherein the interactive software application is not a mobile browser, wherein the advertisement request is received over a cellular telephony infrastructure provided by a carrier, wherein the user is paying for use of the mobile communication facility with the carrier;
receiving information relating to one or more user characteristics, wherein the user characteristics are derived from information obtained through the carrier including:
(a) a plurality of demographic datum of customers of the carrier, or
(b) purchase history data of the user as recorded through use of the mobile communication facility, wherein the purchase data includes views of or purchases of goods or services;
determining that the relevance to the user of a first advertisement with the interactive software application is greater than the relevance of a second advertisement with the interactive software application based at least in part on the information relating to the one or more user characteristics;
associating the first advertisement with the interactive software application; and
transmitting the advertisement associated with the interactive software application to the mobile communication facility for presentation on a display of the mobile communication facility.
10. The method of claim 9 , wherein the demographic datum is selected from the list consisting of:
(a) age or birthdate of the user;
(b) gender of the user;
(c) race of the user;
(d) religion of the user;
(e) marital status of the user;
(f) area code of the phone number assigned to the mobile communication facility;
(g) zip code of the user;
(h) home address of the user;
(i) work address of the user;
(j) billing address of the user;
(k) type of credit card the user uses to pay the carrier;
(l) birthplace of the user;
(m) employer of the user;
(n) employment position of the user; and
(o) income bracket of the user.
11. The method of claim 9 , wherein the relevance determination is further based at least in part on a hardware or software characteristic of the mobile communication facility.
12. The method of claim 9 , wherein the relevance determination is further based at least in part on a user history information associated with the user of the mobile communication facility, wherein the user information is associated with at least one of:
(a) a user transaction;
(b) a webpage;
(c) an application; and
(d) a game.
13. The method of claim 9 , wherein the relevance determination is further based at least in part on a yield associated with a financial consideration of a sponsor associated with the first advertisement.
14. The method of claim 13 , wherein the sponsor is competing for placement of the first advertisement in a bidded competitive auction.
15. A system for presenting on a mobile communication facility an advertisement in association with a webpage, the system comprising one or more computers having computer readable mediums having stored thereon instructions which, when executed by one or more processors of the one or more computers, causes the system to perform the steps of:
receiving an advertisement request associated with a webpage request from the mobile communication facility operated by a user, wherein the webpage request is received over a cellular telephony infrastructure provided by a carrier, wherein the webpage request corresponds to a webpage provided by a webpage content provider, wherein the user is paying for use of the mobile communication facility with the carrier;
receiving information relating to one or more user characteristics, wherein the user characteristics are derived from information obtained through the carrier including:
(a) a plurality of demographic datum of customers of the carrier, or
(b) purchase history data of the user as recorded through use of the mobile communication facility, wherein the purchase data includes views of or purchases of goods or services;
determining that the relevance to the user of a first advertisement with the webpage is greater than the relevance of a second advertisement with the webpage based at least in part on the information relating to the one or more user characteristics;
associating the first advertisement with the webpage; and
transmitting the advertisement associated with the webpage to the mobile communication facility for presentation on a display of the mobile communication facility.
16. The system of claim 15 , wherein the demographic datum is selected from the list consisting of:
(a) age or birthdate of the user;
(b) gender of the user;
(c) race of the user;
(d) religion of the user;
(e) marital status of the user;
(f) area code of the phone number assigned to the mobile communication facility;
(g) zip code of the user;
(h) home address of the user;
(i) work address of the user;
(j) billing address of the user;
(k) type of credit card the user uses to pay the carrier;
(l) birthplace of the user;
(m) employer of the user;
(n) employment position of the user; and
(o) income bracket of the user.
17. The system of claim 15 , wherein the relevance determination is further based at least in part on a hardware or software characteristic of the mobile communication facility.
18. The system of claim 15 , wherein the relevance determination is further based at least in part on a user history information associated with the user of the mobile communication facility, wherein the user information is associated with at least one of:
(a) a user transaction;
(b) a webpage;
(c) an application; and
(d) a game.
19. The system of claim 15 , wherein the relevance determination is further based at least in part on contextual information associated with the webpage.
20. The system of claim 15 , wherein the relevance determination is further based at least in part on a yield associated with a financial consideration of a sponsor associated with the first advertisement.
21. The system of claim 20 , wherein the sponsor is competing for placement of the first advertisement in a bidded competitive auction.
22. The system of claim 15 , wherein the relevance determination is further based at least in part on data provided by the webpage content provider.
23. A system for presenting on a mobile communication facility an advertisement in association with an application, the system comprising one or more computers having computer readable mediums having stored thereon instructions which, when executed by one or more processors of the one or more computers, causes the system to perform the steps of:
receiving from the mobile communication facility operated by a user, an advertisement request associated with an interactive software application operating on the mobile communication facility, wherein the interactive software application is not a mobile browser, wherein the advertisement request is received over a cellular telephony infrastructure provided by a carrier, wherein the user is paying for use of the mobile communication facility with the carrier;
receiving information relating to one or more user characteristics, wherein the user characteristics are derived from information obtained through the carrier including:
(a) a plurality of demographic datum of customers of the carrier, or
(b) purchase history data of the user as recorded through use of the mobile communication facility, wherein the purchase data includes views of or purchases of goods or services;
determining that the relevance to the user of a first advertisement with the interactive software application is greater than the relevance of a second advertisement with the interactive software application based at least in part on the information relating to the one or more user characteristics;
associating the first advertisement with the interactive software application; and
transmitting the advertisement associated with the interactive software application to the mobile communication facility for presentation on a display of the mobile communication facility.
24. The system of claim 23 , wherein the demographic datum is selected from the list consisting of:
(a) age or birthdate of the user;
(b) gender of the user;
(c) race of the user;
(d) religion of the user;
(e) marital status of the user;
(f) area code of the phone number assigned to the mobile communication facility;
(g) zip code of the user;
(h) home address of the user;
(i) work address of the user;
(j) billing address of the user;
(k) type of credit card the user uses to pay the carrier;
(l) birthplace of the user;
(m) employer of the user;
(n) employment position of the user; and
(o) income bracket of the user.
25. The system of claim 23 , wherein the relevance determination is further based at least in part on a hardware or software characteristic of the mobile communication facility.
26. The system of claim 23 , wherein the relevance determination is further based at least in part on a user history information associated with the user of the mobile communication facility, wherein the user information is associated with at least one of:
(a) a user transaction;
(b) a webpage;
(c) an application; and
(d) a game.
27. The system of claim 23 , wherein the relevance determination is further based at least in part on a yield associated with a financial consideration of a sponsor associated with the first advertisement.
28. The system of claim 27 , wherein the sponsor is competing for placement of the first advertisement in a bidded competitive auction.
29. A non-transitory computer-readable medium having stored thereon instructions which, when executed by one or more processors of one or more computers, causes the one or more processors to present on a mobile communication facility an advertisement in association with a webpage by performing the steps of:
receiving an advertisement request associated with a webpage request from the mobile communication facility operated by a user, wherein the webpage request is received over a cellular telephony infrastructure provided by a carrier, wherein the webpage request corresponds to a webpage provided by a webpage content provider, wherein the user is paying for use of the mobile communication facility with the carrier;
receiving information relating to one or more user characteristics, wherein the user characteristics are derived from information obtained through the carrier including:
(a) a plurality of demographic datum of customers of the carrier, or
(b) purchase history data of the user as recorded through use of the mobile communication facility, wherein the purchase data includes views of or purchases of goods or services;
determining that the relevance to the user of a first advertisement with the webpage is greater than the relevance of a second advertisement with the webpage based at least in part on the information relating to the one or more user characteristics;
associating the first advertisement with the webpage; and
transmitting the advertisement associated with the webpage to the mobile communication facility for presentation on a display of the mobile communication facility.
30. The computer-readable medium of claim 29 , wherein the demographic datum is selected from the list consisting of:
(a) age or birthdate of the user;
(b) gender of the user;
(c) race of the user;
(d) religion of the user;
(e) marital status of the user;
(f) area code of the phone number assigned to the mobile communication facility;
(g) zip code of the user;
(h) home address of the user;
(i) work address of the user;
(j) billing address of the user;
(k) type of credit card the user uses to pay the carrier;
(l) birthplace of the user;
(m) employer of the user;
(n) employment position of the user; and
(o) income bracket of the user.
31. The computer-readable medium of claim 29 , wherein the relevance determination is further based at least in part on a hardware or software characteristic of the mobile communication facility.
32. The computer-readable medium of claim 29 , wherein the relevance determination is further based at least in part on a user history information associated with the user of the mobile communication facility, wherein the user information is associated with at least one of:
(a) a user transaction;
(b) a webpage;
(c) an application; and
(d) a game.
33. The computer-readable medium of claim 29 , wherein the relevance determination is further based at least in part on contextual information associated with the webpage.
34. The computer-readable medium of claim 29 , wherein the relevance determination is further based at least in part on a yield associated with a financial consideration of a sponsor associated with the first advertisement.
35. The computer-readable medium of claim 34 , wherein the sponsor is competing for placement of the first advertisement in a bidded competitive auction.
36. The computer-readable medium of claim 29 , wherein the relevance determination is further based at least in part on data provided by the webpage content provider.
37. A non-transitory computer-readable medium having stored thereon instructions which, when executed by one or more processors of one or more computers, causes the one or more processors to present on a mobile communication facility an advertisement in association with an application by performing the steps of:
receiving from the mobile communication facility operated by a user, an advertisement request associated with an interactive software application operating on the mobile communication facility, wherein the interactive software application is not a mobile browser, wherein the advertisement request is received over a cellular telephony infrastructure provided by a carrier, wherein the user is paying for use of the mobile communication facility with the carrier;
receiving information relating to one or more user characteristics, wherein the user characteristics are derived from information obtained through the carrier including:
(a) a plurality of demographic datum of customers of the carrier, or
(b) purchase history data of the user as recorded through use of the mobile communication facility, wherein the purchase data includes views of or purchases of goods or services;
determining that the relevance to the user of a first advertisement with the interactive software application is greater than the relevance of a second advertisement with the interactive software application based at least in part on the information relating to the one or more user characteristics;
associating the first advertisement with the interactive software application; and
transmitting the advertisement associated with the interactive software application to the mobile communication facility for presentation on a display of the mobile communication facility.
38. The computer-readable medium of claim 37 , wherein the demographic datum is selected from the list consisting of:
(a) age or birthdate of the user;
(b) gender of the user;
(c) race of the user;
(d) religion of the user;
(e) marital status of the user;
(f) area code of the phone number assigned to the mobile communication facility;
(g) zip code of the user;
(h) home address of the user;
(i) work address of the user;
(j) billing address of the user;
(k) type of credit card the user uses to pay the carrier;
(l) birthplace of the user;
(m) employer of the user;
(n) employment position of the user; and
(o) income bracket of the user.
39. The computer-readable medium of claim 37 , wherein the relevance determination is further based at least in part on a hardware or software characteristic of the mobile communication facility.
40. The computer-readable medium of claim 37 , wherein the relevance determination is further based at least in part on a user history information associated with the user of the mobile communication facility, wherein the user information is associated with at least one of:
(a) a user transaction;
(b) a webpage;
(c) an application; and
(d) a game.
41. The computer-readable medium of claim 37 , wherein the relevance determination is further based at least in part on a yield associated with a financial consideration of a sponsor associated with the first advertisement.
42. The computer-readable medium of claim 41 , wherein the sponsor is competing for placement of the first advertisement in a bidded competitive auction.