System And Method For Metricizing Assets In A Brand Affinity Content Distribution
An engine, system and method for a delivery tracking software engine for tracking metrics associated with delivery of at least one endorsed advertisement to at least one consumer over at least one computing network. The engine, system and method may include a plurality of inputs parallel to at least one output of the at least one endorsed advertisement, wherein the plurality of inputs receives at least a number of impressions and click throughs by ones of the consumer responsive to the at least one endorsed advertisement upon the delivery, and at least compliance rules for the delivery of the at least one endorsed advertisement, and at least one feedback loop that associates the plurality of inputs with at least one recommendation engine, wherein the recommendation engine recommends ones of the at least one endorsed advertisement for the delivery to the consumer, and wherein the recommendation by the recommendation engine is modified responsive to the plurality of inputs, and wherein said at least one feedback loop includes a monitor of compliance of the delivery with the compliance rules.
1 . A delivery tracking software engine for tracking metrics associated with delivery of at least one endorsed advertisement to at least one consumer over at least one computing network, comprising:
a plurality of inputs parallel to at least one output of the at least one endorsed advertisement, wherein said plurality of inputs receives at least a number of impressions, wherein at least one of said impressions includes an international component, and click throughs by ones of the consumer responsive to the at least one endorsed advertisement upon the delivery, and at least compliance rules for the delivery of the at least one endorsed advertisement;
at least one feedback loop that associates said plurality of inputs with at least one recommendation engine, wherein the recommendation engine recommends ones of the at least one endorsed advertisement for the delivery to the consumer based in part on said international components, and wherein the recommendation by the recommendation engine is modified responsive to said plurality of inputs, and wherein said at least one feedback loop comprises a monitor of compliance of the delivery with the compliance rules.
2 . The delivery tracking software engine of claim 1 , wherein said plurality of inputs further comprises a demography of the consumer.
3 . The delivery tracking software engine of claim 2 , wherein the demography is in accordance with at least one cookie on a computer of the consumer.
4 . The delivery tracking software engine of claim 2 , wherein the modification is responsive to the demography.
5 . The delivery tracking software engine of claim 1 , wherein said plurality of inputs further comprises at least a time stamp.
6 . The delivery tracking software engine of claim 1 , wherein said feedback loop comprises value obtained from en endorser of the at least one endorsed advertisement versus a cost for the endorser.
7 . The delivery tracking software engine of claim 1 , further comprising a reporting engine that reports regarding said at least one feedback loop.
8 . The delivery tracking software engine of claim 1 , further comprising a delivery engine that executes the modification by the modification engine responsive to said at least one feedback loop.
9 . The delivery tracking software engine of claim 1 , wherein said plurality of inputs further receives at least a post-click conversion rate and at least one post-impression activity of the consumer.
10 . The delivery tracking software engine of claim 9 , wherein said feedback loop comprises a positive correlation between the delivery and the consumer responsive to an increased post-click conversion rate, and wherein the modification by the recommendation engine comprises ones of the delivery to other ones of the consumer equivalent to the consumer in at least one of demography and geography.
11 . The delivery tracking software engine of claim 1 , wherein said plurality of inputs further receives a geography of the consumer.
12 . The delivery tracking software engine of claim 1 , wherein said plurality of inputs further receives a day portion stamp for the delivery.
13 . The delivery tracking software engine of claim 1 , wherein said plurality of inputs further comprises an elapsed time of the impression of the delivery.
14 . The delivery tracking software engine of claim 13 , wherein said feedback loop comprises a positive correlation between the delivery and the consumer responsive to an increase in the elapsed time of the impression.
15 . The delivery tracking software engine of claim 1 , wherein said feedback loop further comprises at least one predictive output.
16 . The delivery tracking software engine of claim 15 , wherein the at least one predictive output comprises likely impressions responsive to the modification.
17 . The delivery tracking software engine of claim 15 , wherein the at least one predictive output comprises likely click throughs responsive to the modification.
18 . The delivery tracking software engine of claim 15 , wherein the at least one predictive output comprises likely post-click conversions responsive to the modification.
19 . The delivery tracking software engine of claim 15 , wherein the at least one predictive output is in accordance with at least demography and geography of the consumer.
20 . The delivery tracking software engine of claim 1 , wherein the compliance rules comprise at least redundancy avoidance.
21 . The delivery tracking software engine of claim 1 , wherein the delivery comprises delivery to at least one of internet, TV, radio, mobile devices, and kiosks.
22 . An asset metricization engine for an endorsing asset for at least one advertisement, wherein an endorser corresponds to a plurality of the endorsing assets, comprising:
a rating assessor that automatically generates at least one rating in at least one category for at least one reference to one of the endorsing assets outside of the at least one advertisement;
a plurality of individualized information resident in at least one computing vault and comprising ones of the at least one ratings and asset information regarding the endorser; and
a metricization output from at least one computing processor comprising a metricization of the endorser as a correlation of:
ones of the ratings for ones of the endorsing assets of the endorser; and
at least a location, market, time and associations of the at least one references, wherein said at least a location, market is international.
23 . The asset metricization engine of claim 22 , wherein the ones of the endorsing assets comprise a listing, an illustration, a graphic, a menu, and a search.
24 . The asset metricization engine of claim 22 , wherein ones of the asset information comprise a sport, a team, a position, a jersey number, a league, a college, a height, and a weight.
25 . The asset metricization engine of claim 22 , wherein said metricization output comprises a marketability of the endorser.
26 . The asset metricization engine of claim 22 , further comprising a graphical display for selection of the endorsing asset in the at least one advertisement responsive to said metricizing output.
27 . An electronic system for tracking mentions of a plurality of prospective endorsers for one or more creatives, comprising:
a tracking database that tracks current ratings for mentions of the plurality of prospective endorsers;
a second database that tracks historic ratings of the plurality of prospective endorsers; and
a normalization engine that at least additively combines the current ratings and the historic ratings to generate a threshold rating for ones of the plurality of prospective endorsers, wherein the threshold rating is indicative of a positive effect on the one or more creatives from an endorsement by the ones of the plurality of prospective endorsers.