Granted Patent B2

US 8,706,738 · App. 12/856,477 · Granted Apr 22, 2014

Abstract

Claims (35)

1. A method for identifying a title to associate with a new web page to be published, the method comprising:

selecting, by a computer system, a title from a plurality of titles, wherein each title is associated with a respective one of a plurality of web pages;

determining, by the computer system, a value for the selected title, wherein the value is based on the number of times that the selected title appears in the plurality of titles, and is further based on the number of web pages that link to the selected title;

determining a plurality of n-grams for a group of the plurality of web pages having the selected title;

selecting a first n-gram score determined for a first n-gram of the plurality of n-grams, the first n-gram score being greater than a second n-gram score determined for a second n-gram of the plurality of n-grams;

associating a search term bid price with the first n-gram score; and

in response to the value exceeding a first threshold level and the search term bid price exceeding a second threshold level, identifying the selected title to associate with the new web page to be published, wherein the second threshold level corresponds to a value at which a profit is earned after costs of creating and publishing the web page.

2. The method of claim 1 , further comprising prior to selecting the title, removing at least one nonessential word from each respective title of the plurality of titles, wherein the at least one nonessential word is at least one of a brand name and a stop word.

3. The method of claim 1 , wherein the first n-gram score and the second n-gram score are each based on the number of occurrences of the respective n-gram in the group of web pages.

4. The method of claim 3 , wherein the determining the n-gram score comprises multiplying the number of web pages in the group of web pages by a number of occurrences of the respective n-gram in the group of web pages.

5. The method of claim 1 , further comprising publishing a new web page associated with the selected title.

6. A tangible, non-transitory computer readable medium having stored thereon a set of instructions, which when executed by a computer having a processor and a storage medium, cause the computer to perform operations, comprising:

selecting a title from a plurality of titles, wherein each title is associated with a respective one of a plurality of web pages;

determining a value for the selected title, wherein the value is based on the number of times that the selected title appears in the plurality of titles, and is further based on the number of web pages that link to the selected title;

determining a plurality of n-grams for a group of the plurality of web pages having the selected title;

selecting a first n-gram score determined for a first n-gram of the plurality of n-grams, the first n-gram score being greater than a second n-gram score determined for a second n-gram of the plurality of n-grams;

associating a search term bid price with the first n-gram score; and

in response to the value exceeding a first threshold level and the search term bid price exceeding a second threshold level, identifying the selected title to associate with a new web page to be published, wherein the second threshold level corresponds to a value at which a profit is earned after costs of creating and publishing the web gape.

7. The computer readable medium of claim 6 , wherein the operations further comprise prior to selecting the title, removing at least one nonessential word from each respective title of the plurality of titles, wherein the at least one nonessential word is at least one of a brand name and a stop word.

8. The computer readable medium of claim 6 , wherein the first n-gram score and the second n-gram score are each based on the number of occurrences of the respective n-gram in the group of web pages.

9. The computer readable medium of claim 6 , wherein the operations further comprise publishing a new web page associated with the selected title.

10. A data processing system comprising:

a processor; and

a storage device coupled to the processor and storing a plurality of titles, wherein each title is associated with a respective one of a plurality of web pages, the storage device further storing instructions, that, when executed by the processor, cause the data processing system to:

select a title from the plurality of titles, determine a value for the selected title, wherein the value is based on the number of times that the selected title appears in the plurality of titles, and is further based on the number of web pages that link to the selected title;

determine a plurality of n-grams for a group of the plurality of web pages having the selected title;

select a first n-gram score determined for a first n-gram of the plurality of n-grams, the first n-gram score being greater than a second n-gram score determined for a second n-gram of the plurality of n-grams;

associate a search term bid price with the first n-gram score; and

in response to the value exceeding a first threshold level and the search term bid price exceeding a second threshold level, identify the selected title to associate with a new web page to be published, wherein the second threshold level corresponds to a value at which a profit is earned after costs of creating and publishing the web one.

11. The data processing system of claim 10 , wherein the storage device further stores instructions to cause the data processing system to, prior to selecting the title, remove at least one nonessential word from each respective title of the plurality of titles, and wherein the at least one nonessential word is at least one of a brand name and a stop word.

12. The data processing system of claim 10 , wherein the first n-gram score and the second n-gram score are each based on the number of occurrences of the respective n-gram in the group of web pages.

13. The data processing system of claim 10 , the storage device further stores instructions to cause the data processing system to publish a new web page associated with the selected title.

14. The method of claim 1 , wherein each respective title in the plurality of titles is contained in a title tag of the respective web page with which the respective title is associated.

15. The computer-readable medium of claim 6 , wherein each respective title in the plurality of titles is contained in a title tag of the respective web page with which the respective title is associated.

16. The data processing system of claim 10 , wherein each respective title in the plurality of titles is contained in a title tag of the respective web page with which the respective title is associated.

Assignments (7)