Method and apparatus for ATM-based cross-selling of products and services
A method of and apparatus for automatically displaying an advertisement or promotional material to a user of an automated teller machine or point of purchase terminal. The method includes accessing debit data and credit bureau data for the applicant, accessing account information for the applicant, generating a score for the applicant based on the data and the account information and determining what advertisements or promotional offers to display on the ATM or POP terminal. The apparatus is a system, including both hardware and software components for effecting the method.
1. A computer-implemented method comprising:
receiving, from an automated teller machine, identification information provided by a user;
retrieving, from a database, personal or historical information relating to the user using the identification information;
determining whether the retrieved information passes account policy exclusions and credit policy exclusions;
determining whether the retrieved information passes account policy reviews and credit policy reviews, wherein the account policy exclusions and account policy reviews relate to financial activity associated with the user and the credit policy exclusions and credit policy reviews relate to trade line activity associated with the user;
based on determining whether the retrieved information passes at least one of the account policy reviews or credit policy reviews, calculating, using at least one processor, a score for the user based on at least one of the identification information, the personal information, or the historical information, the score calculation based at least in part on a risk model that predicts a likelihood that the user will abuse a financial account;
selecting, using the at least one processor, at least one of an advertisement or promotional offer associated with a financial institution based on the score; and
transmitting information identifying the selected advertisement or promotional offer for display to the user,
wherein the credit policy exclusions and credit policy reviews are provided by the financial institution;
wherein the financial institution is assigned a security code, and wherein the method further comprises receiving the security code and the identification information from the financial institution.