SYSTEMS AND METHODS FOR HEALTH BEHAVIOR REINFORCEMENT
The invention relates to simple yet effective methods, referred to herein as Dynamic Intermittent Reward (DIR), and systems, to increase the frequency of desired behavior(s) in a user, decrease the frequency of an undesired behavior(s), and optimize cost-effectiveness of a reward system. A principal benefit of the new methods is the ability to provide tailored intermittent rewards for one or more users over time for both desired and undesired behaviors.
1 . A computer-implemented method for modifying the behavior of a user, the method performed by one or more processors and comprising:
storing in a memory a behavior history for the user;
calculating a Favorable Behavior Rate from the behavior history;
determining whether reinforcement should be provided;
if reinforcement is to be provided:
(1) determining a Reinforcement Value, wherein the value of the reinforcement is inversely correlated with the Favorable Behavior Rate;
(2) if the behavior is a desired behavior, applying the reinforcement as a reward;
(3) if the behavior is an undesired behavior, applying the reinforcement as a penalty; and
providing the user with a reinforcement report indicating whether a reward or penalty is to be applied and if so, the value thereof.
2 . The method of claim 1 , further comprising:
identifying the user and retrieving the user's behavior history.
3 . The method of claim 2 , further comprising:
recording a most recent behavior in the user's behavior history.
4 . The method of claim 2 , further comprising:
providing to the user a user identification code; and
obtaining the user identification code to identify the user.
5 . The method of claim 1 , whereby any two or more of the following steps are carried out in a single step:
determining whether reinforcement should be provided;
if reinforcement is to be provided:
(1) determining a Reinforcement Value, wherein the value of the reinforcement is inversely correlated with the Favorable Behavior Rate;
(2) if the behavior is a desired behavior, applying the reinforcement as a reward; and
(3) if the behavior is an undesired behavior, applying the reinforcement as a penalty.
6 . The method of claim 1 , whereby calculating the Favorable Behavior Rate for a desired behavior comprises:
determining a first number of times the user performed the desired behavior over a specified period of time; and
dividing the first number of times by a second number of times the user is expected to perform the desired behavior over the period of time.
7 . The method of claim 1 , whereby calculating the Favorable Behavior Rate for an undesired behavior comprises:
determining a first number of times the user's behavior was assessed and the user did not perform the undesired behavior over a specified period of time; and
dividing the first number of times by a second number of times the user's behavior was assessed over the period of time.
8 . The method of claim 1 , wherein a relationship between (i) a likelihood that a reward is provided or the value of the reward, and (ii) the user's Favorable Behavior Rate is described by a Spearman's rank correlation coefficient of less than zero.
9 . The method of claim 1 , wherein a relationship between (i) a likelihood that a reward is provided or the value of the reward, and (ii) the user's behavior adherence rate is described by a Spearman's rank correlation coefficient of −1.
10 . The method of claim 1 , wherein the penalty comprises delaying the applying and/or redemption of a reward.
11 . A computer-implemented method for modifying the behavior of a user, whereby the method of claim 1 is carried out for a plurality of behaviors and the resulting reinforcement reports are combined into one reinforcement report.
12 . The method of claim 2 , further comprising:
maintaining a balance that is increased by the amount of any reward and decreased by the amount of any penalty or point redemption.
13 . A system for obtaining a desired behavior from a user, comprising a contact center comprising:
a communications port,
a processor,
a memory, and
an electronic apparatus readable medium encoded with a program that when executed by the processor cause the processor to carry out the steps of the method of claim 1 or claim 11 .
14 . The system of claim 13 , wherein the reward report further comprises, or is preceded or followed by, an informative or instructive message.
15 . The system of claim 13 , wherein the informative or instructive message is selected from among a plurality of messages depending on the Favorable Behavior Rate.