RELATIVE USAGE AND LOCATION OPTIMIZATION SYSTEM
A system and method for rendering advertisements on electronic devices to consumers based upon one or more delivery requirements. The delivery requirements may specify that advertisements be rendered within a specified criteria after a change of state of an associated electronic device. In this manner, the present disclosure is able to maximize the effectiveness of the advertisements. In particular, after a change of state of an electronic device, a content stream may be monitored for an advertisement placement opportunity that satisfies a predetermined delivery requirement. After the advertisement placement opportunity is determined, an advertisement, such as a targeted advertisement, may be inserted into the content stream. The present disclosure may further include a pricing structure based upon the delivery requirement such that advertising providers pay a premium for advertisements rendered just after a change of state of an electronic device.
1 . A method for rendering an advertisement using an electronic device, said method comprising:
defining a delivery requirement for the advertisement;
monitoring a content stream for an advertisement placement opportunity in accordance with the delivery requirement;
determining an advertisement placement opportunity in accordance with the delivery requirement;
rendering the advertisement on the electronic device in accordance with the advertisement placement opportunity; and
outputting the advertisement at an output module of the electronic device.
2 . The method of claim 1 , wherein said delivery requirement requires that the advertisement be rendered on the electronic device within a specified time interval after an occurrence of a predetermined event.
3 . The method of claim 2 , wherein said predetermined event comprises a change in state of the electronic device.
4 . The method of claim 2 , wherein said change of state is when the electronic device is switched from off to on.
5 . The method of claim 2 , wherein said change of state is when a channel of the electronic device is switched from one channel to another channel.
6 . The method of claim 2 , wherein said change of state is when a volume of the electronic device is increased or decreased.
7 . The method of claim 1 , wherein said delivery requirement requires that the advertisement be rendered on the electronic device at a specified ordinal location in the content stream.
8 . The method of claim 7 , wherein the specified ordinal location comprises a placement of the advertisement with respect to other advertisements.
9 . The method of claim 7 , wherein the specified ordinal location comprises a placement of the advertisement with respect to other advertisements in the content stream as determined from a predetermined event.
10 . The method of claim 9 , wherein said predetermined event comprises a change in state of the electronic device.
11 . The method of claim 1 , wherein said delivery requirement requires that the advertisement be rendered on the electronic device within a specified range of advertisements rendered on the electronic device.
12 . A method for rendering a targeted advertisement having an associated target profile, said method comprising:
defining a delivery requirement for the targeted advertisement;
comparing the target profile to a plurality of user profiles stored in a database to thereby determine a group of targeted users;
transmitting the targeted advertisement and the delivery requirement over a network to electronic devices associated with each of the targeted users;
rendering the targeted advertisement on the electronic devices of the targeted users in accordance with the delivery requirement; and
outputting the advertisement at an output module of the electronic device.
13 . The method of claim 12 , wherein said delivery requirement requires that the advertisement be rendered on a given electronic device within a specified time interval after an occurrence of a predetermined event.
14 . The method of claim 13 , wherein said predetermined event comprises a change in state of the given electronic device.
15 . The method of claim 13 , wherein said change of state is when the given electronic device is switched from off to on.
16 . The method of claim 13 , wherein said change of state is when a channel of the given electronic device is switched from one channel to another channel.
17 . The method of claim 13 , wherein said change of state is when a volume level of the given electronic device is increased or decreased.
18 . The method of claim 12 , wherein said delivery requirement requires that the advertisement be rendered on a given electronic device at a specified ordinal location in a content stream.
19 . The method of claim 18 , wherein the specified ordinal location comprises a placement of the advertisement with respect to other advertisements.
20 . The method of claim 18 , wherein the specified ordinal location comprises a placement of the advertisement with respect to other advertisements in the content stream as determined from a predetermined event.
21 . The method of claim 20 , wherein said predetermined event comprises a change in state of the electronic device.
22 . The method of claim 12 , wherein said delivery requirement requires that the advertisement be rendered on a given electronic device within a specified range of advertisements rendered on the electronic device.
23 . The method of claim 12 , further comprising the step of monitoring a content stream for an advertisement placement opportunity in accordance with the delivery requirement.
24 . A method for rendering an advertisement to one or more of a plurality of users, each user having an associated electronic device, said method comprising:
storing usage information for each of the plurality of users in an electronic storage medium;
establishing a usage criteria in association with the advertisement;
determining a group of targeted users from the plurality of users based upon said usage criteria; and
rendering the advertisements to each of the group of targeted users.
25 . The method of claim 24 , wherein said usage information comprises information regarding an amount of time spent by each user using an associated electronic device.
26 . The method of claim 24 , wherein storing usage information further comprises storing usage information in a database.
27 . The method of claim 24 , further comprising storing profile information regarding each of the plurality of users in the electronic storage medium.
28 . The method of claim 24 , further comprising disseminating the advertisement to the electronic devices of each of the targeted users over a network from a centralized computing system.
29 . The method of claim 24 , further comprising monitoring at least one content stream for an advertisement placement opportunity.
30 . The method of claim 24 , further comprising establishing a delivery requirement for the advertisement.
31 . The method of claim 30 , wherein said delivery requirement requires that the advertisement be rendered to each of the targeted users within a specified time interval after an occurrence of a predetermined event.
32 . The method of claim 30 , wherein said delivery requirement requires that the advertisement be rendered to each of the targeted users within a specified range of advertisements.
33 . The method of claim 30 , wherein said delivery requirement requires that the advertisement be rendered to each of the targeted users at a specified ordinal location in a content stream.
34 . The method of claim 30 , further comprising disseminating the delivery requirement to the electronic devices of each of the targeted users over a network from a centralized computing system.
35 . A system for rendering an advertisement using an electronic device, said system comprising:
a delivery requirement management module for defining a delivery requirement for the advertisement;
an advertisement opportunity detection module for monitoring a content stream for an advertisement placement opportunity in accordance with the delivery requirement; and
a rendering module for rendering the advertisement on the electronic device in accordance with the advertisement placement opportunity.
36 . The system of claim 35 , further comprising a change of state detection module for determining a state of change of the electronic device.
37 . The system of claim 35 , further comprising a user identification module for determining an identity of a user of the electronic device.
38 . The system of claim 35 , wherein said advertisement is a targeted advertisement.
39 . The system of claim 35 , further comprising a switching module for switching a source between the content stream and the advertisement.
40 . The system of claim 35 , wherein said delivery requirement requires that the advertisement be rendered within a specified time interval after an occurrence of a change of state of the electronic device.
41 . The system of claim 35 , wherein said delivery requirement requires that the advertisement be rendered within a specified range of advertisements after an occurrence of a change of state of the electronic device.
42 . The system of claim 35 , wherein said delivery requirement requires that the advertisement be rendered at a specified ordinal location in a content stream after an occurrence of a change of state of the electronic device.
43 . A system for disseminating an advertisement to a plurality of electronic devices, said system comprising:
a network gateway module for providing a communication path to each of the plurality of electronic devices;
a delivery requirement management module for defining a delivery requirement for the advertisement;
a pricing management module for determining a price for said advertisement based upon said delivery requirement; and
an advertisement delivery module for transmitting said advertisement and delivery requirement to each of the plurality of electronic devices via said network gateway module.
44 . The system of claim 43 , wherein said pricing management module implements a pricing structure based upon a parameter as determined from a predetermined event.
45 . The system of claim 44 , wherein said predetermined event is a change of state of an electronic device.
46 . The system of claim 45 , wherein said change of state is from a power off state to a power on state.
47 . The system of claim 45 , wherein said change of state is a change of content.
48 . The system of claim 44 , wherein said parameter is an ordinal requirement for advertisement placement.
49 . The system of claim 44 , wherein said parameter is a relative timing for advertisement placement.
50 . The system of claim 44 , wherein said parameter is a relative number of advertisements rendered to a user before advertisement placement.