IP Library Patent Application 12867253
Patent Application
App. No. 12/867,253

APPARATUS AND METHOD FOR MANIPULATING AN OBJECT INSERTED TO VIDEO CONTENT

Loading inventors, assignments & file history…
Monitor This Case
Get email alerts when status or documents change.
Order Certified Copies
Most orders are placed with the USPTO same day — all within 24 business hours.
Order via The Patent Place →
Pre-filled with this patent's details
Quick Facts
Patent No.
US None
App. No.
12/867,253
Abstract

The subject matter discloses a method of manipulating an object inserted into computerized content, comprising receiving input related to manipulation of the object, determining the manipulation to be applied on the object, determining the display of the object according to the determined manipulation and displaying the object after manipulated. The input may be received from the user or from metadata related to the video content, which may also be a single image. The subject matter also discloses a system for implementing and determining the manipulation applied on an object inserted into an image or video content.

Claims (25)

1 . A method of manipulating an object inserted into computerized content, comprising:

receiving input related to manipulation of the object;

determining the manipulation to be applied on the object;

determining the display of the object according to the determined manipulation;

displaying the object after manipulated.

2 . The method according to claim 1 , wherein the computerized content is an image.

3 . The method according to claim 1 , wherein the computerized content is video.

4 . The method according to claim 1 , wherein the input is received from a user.

5 . The method according to claim 1 , wherein the input is received as metadata related to the content.

6 . The method according to claim 1 , further comprising a step of detecting interaction between a user provided with the computerized content and the manipulated object.

7 . The method according to claim 6 , further comprising a step of providing an analysis based on the detected interaction.

8 . The method according to claim 7 , further comprising a step of storing the analysis

9 . A computer program product embodied on a on one or more computer-usable medium for performing a computer process comprising:

receiving input related to manipulation of the object;

determining the manipulation to be applied on the object;

determining the display of the object according to the determined manipulation;

displaying the object after manipulated.

10 . A system for manipulating an object inserted into computerized content, comprising

a manipulation module for receiving input related to manipulation of the object and determining the manipulation to be applied on the object;

a rendering module for determining the display of the computerized content with the manipulated object.

11 . The system according to claim 10 , wherein the computerized content is video.

12 . The system according to claim 11 , further comprises a frame-based metadata storage for sending the rendering module metadata related to the display of the object in addition to the video.

13 . The system according to claim 11 , further comprises an input device for receiving user input such that the manipulation is determined as a function of the user input.

14 . The system according to claim 11 , further comprises a video event dispatcher for tracking an event in the video such that the manipulation is determined as a function of the events.

15 . The system according to claim 14 , wherein the video event dispatcher issues a notification to the manipulation server to provide a manipulation.

Assignments (3)
RELEASE OF SECURITY INTEREST Recorded Oct 23, 2013
From: SILICON VALLEY BANK
To: INNOVID INC.
Reel/Frame 031485/0027 →
SECURITY AGREEMENT Recorded Oct 26, 2012
From: INNOVID INC.
To: SILICON VALLEY BANK
Reel/Frame 029201/0580 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Aug 12, 2010
From: CHALOZIN, TAL; NETTER, IZHAK ZVI
To: INNOVID INC.
Reel/Frame 024826/0614 →