Assumed demographics, predicted behavior, and targeted incentives
View Patent ↗A system and method for anticipating consumer behavior and determining transaction incentives for influencing consumer behavior comprises a computer system and associated database for determining cross time correlations between transaction behavior, for applying the function derived from the correlations to consumer records to predict future consumer behavior, and for deciding on transaction incentives to offer the consumers based upon their predicted behavior.
1. A system for determining a probability that a first consumer will purchase a particular item, comprising:
a computer system comprising one or more processors programmed with one or more computer program instructions to:
determine a correlation between a first item transacted by a second consumer at a first time and the particular item transacted by the second consumer at a second time after the first time;
determine a correlation between the first item, the particular item, and a second item transacted by the second consumer at a third time after the first time and before the second time;
define a probability function based on the correlations;
receive transaction data that indicates an item transacted by the first consumer, wherein the first consumer is different than the second consumer; and
determine a probability that the first consumer will purchase the particular item based on the transaction data and the probability function.
2. The system of claim 1 , wherein the second consumer comprises a plurality of second consumers and wherein the first item is transacted by one or more of the plurality of second consumers.
3. The system of claim 1 , wherein the first consumer comprises a plurality of first consumers, each of the plurality of first consumers being associated with corresponding transaction data and probability of purchasing the first item, wherein the computer system is further programmed to:
rank the plurality of first consumers based on their respective probabilities.
4. The system of claim 1 , wherein the computer system is further programmed to:
determine an incentive offer for the first consumer based on the probability.
5. The system of claim 1 , wherein the computer system is further programmed to:
determine a probability based further on demographic data of the first consumer.
6. A method for determining a probability that a first consumer will purchase a particular item, the method being implemented on a computing system having one or more processors programmed by one or more computer program instructions, the method comprising:
determining, by the one or more processors, a correlation between a first item transacted by a second consumer at a first time and the particular item transacted by the second consumer at a second time after the first time;
determining, by the one or more processors, a correlation between the first item, the particular item, and a second item transacted by the second consumer at a third time after the first time and before the second time;
defining, by the one or more processors, a probability function based on the correlations;
receiving, by the one or more processors, transaction data that indicates an item transacted by the first consumer, wherein the first consumer is different than the second consumer; and
determining, by the one or more processors, a probability that the first consumer will purchase the particular item based on the transaction data and the probability function.
7. The method of claim 6 , wherein the second consumer comprises a plurality of second consumers and wherein the first item is transacted by one or more of the plurality of second consumers.
8. The method of claim 6 , wherein the first consumer comprises a plurality of first consumers, each of the plurality of first consumers being associated with corresponding transaction data and probability of purchasing the first item, the method further comprising:
ranking, by the one or more processors, the plurality of particular first consumers based on their respective probabilities.
9. The method of claim 6 , the method further comprising:
determining, by the one or more processors, an incentive offer for the first consumer based on the probability.
10. The method of claim 6 , the method further comprising:
determining, by the one or more processors, the probability based further on demographic data of the first consumer.