SYSTEM AND METHOD FOR SEMANTIC BASED ADVERTISING ON SOCIAL NETWORKING PLATFORMS

1 . A method of semantic based advertising, the method comprising:

providing to a processor digital information generated by a user associated with a social related platform;

semantically analyzing, by said processor, said digital information to produce an analysis result;

selecting an advertisement based on said analysis result; and

providing said advertisement to said user.

2 . The method of claim 1 , wherein said digital information is obtained from a communication selected from the list consisting of: posts, status updates and emails.

3 . The method of claim 1 , comprising determining a current activity of said user based on said analysis result.

4 . The method of claim 1 , wherein said providing said digital information, analyzing said digital information and selecting and providing said advertisement are performed in realtime.

5 . The method of claim 1 , wherein said analysis comprises at least one of text analysis, word spotting and analyzing word combinations.

6 . The method of claim 1 , wherein said analysis is based on a language style associated with said user.

7 . The method of claim 1 , comprising determining a field of interest related to said user based on said analysis and selecting said advertisement based on said field of interest.

8 . The method of claim 1 , comprising associating said user with a predefined category based on said analysis result and selecting said advertisement based on said category.

9 . The method of claim 1 , comprising determining a planned activity related to said user based on said analysis and selecting said advertisement based on said planned activity.

10 . The method of claim 1 , comprising determining an event related to said user based on said analysis and selecting said advertisement based on said event.

11 . The method of claim 1 , comprising performing semantic analysis of a web page associated with said social network and selecting said advertisement based on said semantic analysis of said web page.

12 . The method of claim 1 , comprising updating a user profile based on said analysis result and selecting said advertisement based on information included in said user profile.

13 . The method of claim 12 , comprising:

updating said user profile according to a long term related parameter;

updating a second user profile based on a realtime related parameter; and

selecting said advertisement based on information included in said user profile and said second user profile.

14 . The method of claim 12 , comprising relating said user profile to a second user profile associated with a second user and, based on said relating, selecting to provide said advertisement to said second user.

15 . The method of claim 1 , comprising:

obtaining digital information generated by a second user associated with said social network;

semantically analyzing said digital information to produce a second analysis result;

updating a social network profile based on said analysis result and said second analysis result;

selecting an advertisement based on said social network profile; and

providing said advertisement to at least one member of said social network.

16 . The method of claim 15 , comprising determining an activity related to said social network and selecting said advertisement based on said activity.

17 . The method of claim 15 , comprising determining a field of interest related to said social network and selecting said advertisement based on said field of interest.

18 . The method of claim 15 , comprising determining a planned activity related to said social network and selecting said advertisement based on said planned activity.

19 . The method of claim 15 , wherein said selecting an advertisement based on said profile is performed in realtime.

20 . The method of claim 1 , wherein said social related platform is selected from the list comprising: Twitter, myspace, Facebook, LinkedIn, gmail and hotmail.