SYSTEM AND METHOD OF CURSOR-BASED CONTENT DELIVERY

1 . A method of operating a publishing server for delivering advertising content over a computer network comprising:

receiving a request for content from a user;

requesting cursor-based advertisement from an advertising server to deliver with the requested content;

receiving the cursor-based advertisement from an advertising server;

delivering the content, the cursor-based advertisement, and instruction code for displaying the cursor-based advertisement on a display of a user computer in response to the user request for content.

2 . The method of delivering advertising content of claim 1 , wherein the instruction code for displaying the cursor-based advertisement further provides instructions for recording and transmitting data related to cursor position on the display of a user computer.

3 . The method of delivering advertising content of claim 2 , wherein the data related to cursor position includes x and y coordinate position and time.

4 . The method of delivering advertising content of claim 1 , further comprising performing a linguistic analysis of the requested content and wherein the requesting cursor-based advertisement is based at least in part, on the results o the linguistic analysis.

5 . The method of delivering advertising content of claim 1 , wherein the delivered instruction code only resides on the user computer during the duration of viewing the requested content.

6 . A method of operating an advertising server for delivering advertising content over a computer network comprising:

receiving a request for cursor-based advertising content;

selecting cursor-based advertising content based on the request;

delivering the selected cursor-based advertising content;

delivering instruction code for displaying the cursor-based advertising content on a user computer instead of, or in conjunction and association with, a cursor image displayed on a users computer; and

delivering instruction code for recording and reporting data related to a user's cursor position.

7 . The method of operating an advertising server of claim 6 , further comprising receiving data related to a user's cursor position.

8 . The method of operating an advertising server of claim 7 , further comprising analyzing the received data to determine user response to delivered advertising content.

9 . The method of operating an advertising server of claim 8 , further comprising delivering altered or replacement advertising content in response to the determined user response.

10 . The method of operating an advertising server of claim 7 , further comprising providing an advertiser interface for sponsors of advertising content to manage the content and access the received data related thereto.

11 . An advertising server, comprising:

a network interface for coupling the server to a computer network;

a processor, the processor having software associated therewith to:

receive a request for cursor-based advertising content;

select cursor-based advertising content based on the request;

deliver the selected cursor-based advertising content;

deliver instruction code for displaying the cursor-based advertising content on a user computer instead of, or in conjunction and association with, a cursor image displayed on a users computer; and

deliver instruction code for recording and reporting data related to a user's cursor position.

12 . The advertising server of claim 11 , further comprising a cursor metrics analytics engine, the cursor metrics analytics engine receiving and analyzing data related to a user's cursor.

13 . The advertising server of claim 11 , further comprising an advertiser interface.