Bounce back method, system and apparatus

1. A method using a computer for facilitating an on-line bounce back transaction, comprising:

receiving a conditional purchase offer to acquire a first product or service from a customer, said conditional purchase offer including a customer-specified price;

after receiving said conditional purchase offer, determining whether said conditional purchase offer is to be accepted;

when said conditional purchase offer is accepted, determining by said computer whether a bounce back opportunity can be offered to said customer, including identifying at least one supplier-partner that can participate in said transaction;

determining, by said computer an order that each supplier-partner can participate in said transaction where there is more than one supplier-partner, wherein said order is determined using a formula for the first 3-6 months as follows:

Base City Share+(Premium*Unused Share);

transmitting an acceptance of said conditional purchase offer to said customer and a bounce back offer to acquire a second product or service;

receiving an inquiry from said customer regarding said second product or service; and

generating a bounce back web page with a hyperlink to access a cobranded web site to effectuate a bounce back transaction between said customer and a supplier-partner.

2. A method using a computer to facilitate a transaction for a second product or service, comprising:

receiving, by said computer, a conditional purchase offer to acquire a first product or service from a customer, said conditional purchase offer including a customer-specified price;

after receiving said conditional purchase offer, determining whether said conditional purchase offer is to be accepted;

determining, by said computer, whether said customer can be offered an opportunity to acquire a second product or service, including identifying at least one supplier-partner that can participate in said transaction;

determining, by said computer, an order that each supplier-partner can participate in said transaction when there is more than one supplier-partner, wherein said order is determined using a formula for the first 3-6 months as follows:

Base City Share+(Premium*Unused Share);

transmitting an acceptance of said conditional purchase offer to said customer and an offer to acquire a second product or service;

receiving an inquiry from said customer regarding said second product or service; and

transmitting information to said customer to effectuate said transaction.

3. The method of claim 2 , wherein said second product or service is an automobile rental, hotel reservation or airline ticket.

4. The method of claim 2 , wherein said first product or service is an airline ticket or hotel reservation.

5. The method of claim 2 , wherein said offer for said second product or service is transmitted via e-mail containing a hyperlink to a cobranded web site or a bounce back web page.

6. The method of claim 2 , wherein said offer for said second product or service is transmitted via a jump page containing a hyperlink to a cobranded web site or a bounce back web page.

7. The method of claim 5 , wherein said inquiry is received by accessing said hyperlink.

8. The method of claim 5 , further comprising transmitting said offer for said second product or service with a checkbox to defer the offer until a subsequent time.

9. The method of claim 8 , further comprising transmitting an e-mail alert containing said hyperlink to access said cobranded web site or said bounce back web page at said subsequent time.

10. The method of claim 5 , further comprising terminating said offer for said second product or service when said customer does not to access said hyperlink.

11. The method of claim 2 , wherein said information includes an electronic contract form for said second product or service.

12. The method of claim 2 , further comprising allocating a bounce back look to said supplier-partner.

13. The method of claim 12 , wherein said transaction is effectuated with said supplier-partner allocated said bounce back look.

14. The method of claim 2 , wherein said order is determined using a formula after the first 3-6 months as follows:

Base City Share+(Premium*Unused Share)+Performance Factor.

15. The method of claim 2 , wherein a random number generator is used to determine said order if two or more supplier-partners receive an equal score based on said formula.

16. The method of claim 2 , further comprising generating a standard success acceptance if no supplier-partners can participate in said transaction.

17. A method using a computer to facilitate a bounce back transaction, comprising:

receiving, by said computer, an inquiry from a customer regarding a bounce back product or service, after said customer receives an acceptance of a conditional purchase offer to acquire an underlying product or service;

determining, by said computer, whether said customer can be offered an offer for said bounce back product or service, including identifying at least one supplier-partner that can participate in said transaction;

determining, by said computer, an order that each supplier-partner can participate in said transaction when there is more than one supplier-partner, wherein said order is determined using a formula for the first 3-6 months as follows:

Base City Share+(Premium″ Unused Share);

communicating the offer to said customer to acquire said bounce back product or service; and

receiving an acceptance, rejection or counteroffer from said customer for said bounce back product or service.

18. A method using a computer to facilitate a bounce back transaction, comprising:

determining, by said computer, whether a customer can be offered an opportunity to acquire a bounce back product or service, including identifying at least one supplier-partner that can participate in said transaction;

determining, by said computer, an order that each supplier-partner can participate in said transaction when there is more than one supplier-partner, wherein said order is determined using a formula for the first 3-6 months as follows:

Base City Share+(Premium*Unused Share);

transmitting to said customer an offer to acquire said bounce back product or service;

receiving, by said computer, an offer from a customer to acquire said bounce back product or service, after said customer receives an acceptance of a conditional purchase offer to acquire an underlying product or service; and

communicating an acceptance, rejection or counteroffer to said customer for said bounce back product or service.

19. A computer device for facilitating a transaction for a second product or service, comprising:

a storage device and a processor connected to the storage device,

the storage device storing at least one group membership identification and a program for controlling the processor,

the processor operative with the program to,

(i) receive a conditional purchase offer to acquire a first product or service from a customer, said conditional purchase offer including a customer-specified price;

(ii) after receiving said conditional purchase offer, determine whether said conditional purchase offer is to be accepted;

(iii) determine whether said customer can be offered an opportunity to acquire a second product or service, including identifying at least one supplier-partner that can participate in said transaction;

(iv) determine an order that each supplier-partner can participate in said transaction when there is more than one supplier-partner, wherein said order is determined using a formula for the first 3-6 months as follows:

Base City Share+(Premium*Unused Share);

(v) transmit an acceptance of said conditional purchase offer to said customer and an offer to acquire a second product or service;

(vi) receive an inquiry from said customer regarding said second product or service; and

(vii) transmit information to said customer to effectuate said transaction.

20. A non-transitory computer readable medium for facilitating a transaction for a second product or service, comprising:

code for receiving a conditional purchase offer to acquire a first product or service from a customer, said conditional purchase offer including a customer-specified price;

code for, after receiving said conditional purchase offer, determining whether said conditional purchase offer is to be accepted;

code for determining whether said customer can be offered an opportunity to acquire a second product or service, including identifying at least one supplier-partner that can participate in said transaction;

code for determining an order that each supplier-partner can participate in said transaction when there is more than one supplier-partner, wherein said order is determined using a formula for the first 3-6 months as follows:

Base City Share+(Premium*Unused Share);

code for transmitting an acceptance of said conditional purchase offer to said customer and an offer to acquire a second product or service;

code for receiving an inquiry from said customer regarding said second product or service; and

code for transmitting information to said customer to effectuate said transaction.