Organic light emitting diode display

1. An organic light emitting diode display, comprising:

an organic emissive layer disposed between the first electrode and the second electrode;

a first selective reflection layer disposed to receive light from the organic emissive layer; and

a third transparent electrode, the first selective reflection layer being between the third transparent electrode and the organic emissive layer, wherein:

the organic emissive layer includes:

a first sub-emission layer configured to emit a blue color light;

a second sub-emission layer configured to emit a green color light; and

a third sub-emission layer configured to emit a red color light, and

the first selective reflection layer selectively reflects the blue color light emitted from the first sub-emission layer.

2. The organic light emitting diode display as claimed in claim 1 , wherein:

the first sub-emission layer is spaced apart from the first selective reflection layer by a first length,

the second sub-emission layer is spaced apart from the first selective reflection layer by a second length that is greater than the first length,

the third sub-emission layer is spaced apart from the first selective emission layer by a third length that is greater than the second length, and

the first, second and third lengths are predetermined so as to generate microcavity effects.

3. The organic light emitting diode display as claimed in claim 1 , further comprising:

a second selective reflection layer, the third transparent electrode being between the second selective reflection layer and the organic emissive layer; and

a fourth transparent electrode, the second selective reflection layer being between the fourth transparent electrode and the organic emissive layer, wherein:

the second selective reflection layer selectively reflects the green color light emitted from the second sub-emission layer.

4. The organic light emitting diode display as claimed in claim 3 , further comprising:

a third selective reflection layer, the fourth transparent electrode being between the third selective reflection layer and the organic emissive layer; and

a fifth transparent electrode, the third selective reflection layer being between the fifth transparent electrode and the organic emissive layer, wherein:

the third selective reflection layer selectively reflects the red color light emitted from the third sub-emission layer.

5. The organic light emitting diode display as claimed in claim 4 , wherein at least one of the first to third selective reflection layers contains a cholesteric liquid crystal.

6. The organic light emitting diode display as claimed in claim 5 , wherein:

each of the first to third selective reflection layers contains a cholesteric liquid crystal, and

when an electric field is formed across the first to third selective reflection layers, respectively, each of the first to third selective reflection layers transmits red, blue, and green color light.

7. The organic light emitting diode display as claimed in claim 4 , wherein:

the blue color light is in a range of about 430 nm to about 480 nm,

the green color light is in a range of about 500 nm to about 570 nm, and

the red color light is in a range of about 600 nm to about 650 nm.

8. The organic light emitting diode display as claimed in claim 4 , wherein:

the first to third sub-emission layers are spaced apart from the first selective reflection layer by a fourth length,

the second sub-emission layer is spaced apart from the second selective reflection layer by a fifth length that is greater than the fourth length,

the third sub-emission layer is spaced apart from the third selective reflection layer with a sixth length that is greater than the fifth length, and

the fourth, fifth, and sixth lengths are predetermined so as to generate microcavity effects for the respective sub-emission layers.

9. The organic light emitting diode display as claimed in claim 1 , wherein at least one of the first and second electrodes is transparent.