IP Library Patent Application 12943827
Patent Application
App. No. 12/943,827

System for Dynamic AD Selection and Placement Within a Voice Application Accessed Through an Electronic Information Page

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Quick Facts
Patent No.
US None
App. No.
12/943,827
Abstract

A system for dynamic advertisement selection and presentment within a speech application is provided. The system includes a user operable network browsing interface in communication with a server on a data network; at least one voice link to a voice application interface, the link or links accessible to the user working within the browsing interface; a pool of at least one advertisement for presentment; and a selection engine accessible to the voice application interface for receiving criteria originated from the server for advertisement ranking and for selecting an advertisement from the pool of at least one advertisement for placement based on the received criteria.

Claims (5)

1 . A system for dynamic advertisement selection and presentment within a speech application comprising:

a user operable network-browsing interface in communication with a server on a data network;

at least one voice link to a voice application interface, the link or links accessible to the user working within the browsing interface;

a pool of at least one advertisement for presentment; and

a selection engine accessible to the voice application interface for receiving criteria originated from the server for advertisement ranking and for selecting an advertisement from the pool of at least one advertisement for placement based on the received criteria.

Assignments (2)
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Feb 27, 2013
From: APPTERA, INC.
To: HTC CORPORATION
Reel/Frame 029884/0873 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Feb 11, 2011
From: CHIU, LEO; LOUKIANOFF, PETER
To: APPTERA, INC.
Reel/Frame 025799/0153 →