MANUFACTURER-LINKED LANDING PAGE FOR ONLINE ADVERTISING
The systems and methods described herein provide manufacturer-linked landing pages for online advertising. A retailer may sell products manufactured by a number of different manufacturers. A manufacturer may pay the retailer to advertise products they manufacture. The retailer may advertise itself or products or product types it sells online. On responding to such advertisements, a user may be first directed to a landing page. The landing page may be the primary web page of the retailer, or a web page containing some subset of products or product types that the retailer sells. A landing page for the retailer may simultaneously display products from different manufacturers. If a particular manufacturer has paid for some portion of the advertising for that retailer, it may be desirable from the perspective of the manufacturer for advertisements to lead to landing pages that only display products that they manufacture, and exclude products from other manufacturers.
1 . A system for generating a landing page, comprising:
a network interface, in communication with a processor, for communicating with a network;
a memory, in communication with the processor, for storing a database; and
a processor for:
receiving, through the network interface, a request for a web page associated with a retailer and having a web link that includes information to identify a type of product sold by the retailer and manufactured by one or more manufacturers;
sending to a user a landing page displaying content representative of a plurality of versions of the type of product sold by the retailer, each version being associated with a selected one of the manufacturers;
determining whether an advertising payment is received;
selecting, from the database, the content for the landing page based on the advertising payment received from each manufacturer; and
generating the landing page with the selected content for display to the user.
2 . The system of claim 1 , wherein the landing page includes content related to versions manufactured by a first manufacturer of the one or more manufacturers.
3 . The system of claim 1 , wherein the landing page includes content comparing versions manufactured by a first manufacturer and a second manufacturer of the one or more manufacturers.
4 . The system of claim 1 , wherein the landing page is controlled by the retailer, the one or more manufacturers, or a combination.
5 . The system of claim 1 , wherein the web link is associated with an advertisement or search engine result.
6 . The system of claim 1 , further comprising:
identifying an originating location of the request from the included web link;
determining one or more rules associated with the originating location; and
selecting, from the database, the content for the landing page based on the determined one or more rules.
7 . The system of claim 6 , wherein
the web link includes information identifying one or more of a Uniform Resource Locator (URL), an Internet Protocol (IP) address, and an entity associated with a website that includes the web link, and
the originating location is based on the identifying information included in the web link.
8 . The system of claim 7 , wherein the web link includes information identifying the region where the website is hosted.
9 . A system for generating a landing page, the method comprising:
a network interface, in communication with the processor, for communicating with a network;
a memory, in communication with the processor, for storing a database;
a processor for:
receiving, through the network interface, a request for a web page associated with a retailer and having a web link that includes information to identify a type of product sold by the retailer and manufactured by one or more manufacturers;
determining whether an advertising payment is received from a selected manufacturer;
in response to determining that the advertising payment is received, sending to a user a landing page displaying content representative of a plurality of versions of the type of product manufactured by the selected manufacturer;
retrieving, from the database, the content for the landing page provided by the selected one of the manufacturers; and
generating the landing page with the retrieved manufacturer provided content for delivery to the user.
10 . A method for generating a landing page implemented on processing circuitry in communication with a network interface and a memory comprising a database, the method comprising:
receiving, through the network interface, a request for a web page associated with a retailer and having a web link that includes information to identify a type of product sold by the retailer and manufactured by one or more manufacturers;
sending to a user a landing page displaying content representative of a plurality of versions of the type of product sold by the retailer, each version being associated with a selected one of the manufacturers;
selecting, from the database, the content for the landing page; and
generating, through the processing circuitry, the landing page with the selected content for display to the user.
11 . A method for generating a landing page implemented on processing circuitry in communication with a network interface and a memory comprising a database, comprising:
receiving, through the network interface, a request for a web page associated with a retailer and having a web link that includes information to identify a type of product sold by the retailer and manufactured by one or more manufacturers;
sending to a user a landing page as a function of an advertising payment from each manufacturer, wherein the landing page is controlled by a selected manufacturer, and wherein the landing page displays content representative of a plurality of versions of the type of product associated with the selected manufacturer;
retrieving, from the database, the content for the landing page provided by the selected one of the manufacturers; and
generating, through the processing circuitry, the landing page with the retrieved manufacturer provided content for display to the user.