SYSTEM AND METHOD FOR MONITORING AND REPORTING PRESENTATION OF RECORDED ADVERTISING CONTENT
A system and method for monitoring and reporting presentation of recorded advertising content, substantially as shown in and/or described in connection with at least one of the figures, as set forth more completely in the claims.
1 . A method for monitoring and reporting presentation of recorded advertising content, the method comprising:
in user equipment:
recording advertising content;
monitoring playback of the recorded advertising content; and
communicating information indicative of said monitoring over a communication network.
2 . The method of claim 1 , wherein said monitoring playback of the recorded advertising content comprises identifying the recorded advertising content.
3 . The method of claim 2 , wherein said identifying the recorded advertising content comprises analyzing advertising content identity information embedded in media content recorded on the user equipment.
4 . The method of claim 2 , wherein said identifying the recorded advertising content comprises analyzing advertising content identity information in an advertising template received by the user equipment.
5 . The method of claim 1 , wherein said monitoring playback of the recorded advertising content comprises determining an amount of the recorded advertising content that is played back.
6 . The method of claim 1 , wherein said monitoring playback of the recorded advertising content comprises determining whether a recorded advertisement is played back at normal speed in its entirety.
7 . The method of claim 1 , wherein said monitoring playback of the recorded advertising content comprises determining whether playback of the recorded advertising content is repeated.
8 . The method of claim 1 , wherein said monitoring playback of the recorded advertising content comprises determining whether a user is present in a media presentation area.
9 . The method of claim 1 , comprising, in the user equipment:
analyzing results of said monitoring; and
determining the information indicative of said monitoring based, at least in part, on said analyzing.
10 . The method of claim 9 , wherein said analyzing comprises tallying playback time of at least a portion of the recorded advertising content.
11 . The method of claim 1 , comprising, in the user equipment:
determining a destination for said communicating; and
determining the information indicative of said monitoring based, at least in part, on the determined destination.
12 . The method of claim 1 , comprising, in the user equipment:
determining a destination for said communicating; and
determining an information format for the information indicative of said monitoring based, at least in part, on the determined destination.
13 . The method of claim 1 , wherein said communicating information indicative of said monitoring comprises communicating information indicative of said monitoring to a plurality of destinations.
14 . The method of claim 13 , wherein said communicating information indicative of said monitoring to a plurality of destinations comprises communicating information indicative of said monitoring to a plurality of destinations over a plurality of different respective communication networks.
15 . The method of claim 1 , wherein said communicating information indicative of said monitoring comprises selecting a communication network from a plurality of communication networks for said communicating.
16 . A system for monitoring and reporting presentation of recorded advertising content in user equipment, the system comprising:
at least one module operable to, at least:
record advertising content;
monitor playback of the recorded advertising content; and
communicate information indicative of said monitoring over a communication network.
17 . The system of claim 16 , wherein said at least one module is operable to monitor playback of the recorded advertising content by, at least in part, operating to identify the recorded advertising content.
18 . The system of claim 17 , wherein said at least one module is operable to identify the recorded advertising content by, at least in part, operating to analyze advertising content identity information embedded in media content recorded on the user equipment.
19 . The system of claim 17 , wherein said at least one module is operable to identify the recorded advertising content by, at least in part, operating to analyze advertising content identity information in an advertising template received by the user equipment.
20 . The system of claim 16 , wherein said at least one module is operable to monitor playback of the recorded advertising content by, at least in part, operating to determine an amount of the recorded advertising content that is played back.
21 . The system of claim 16 , wherein said at least one module is operable to monitor playback of the recorded advertising content by, at least in part, operating to determine whether a recorded advertisement is played back at normal speed in its entirety.
22 . The system of claim 16 , wherein said at least one module is operable to monitor playback of the recorded advertising content by, at least in part, operating to determine whether playback of the recorded advertising content is repeated.
23 . The system of claim 16 , wherein said at least one module is operable to monitor playback of the recorded advertising content by, at least in part, operating to determine whether a user is present in a media presentation area.
24 . The system of claim 16 , wherein said at least one module is operable to, at least:
analyze results of said monitoring; and
determine the information indicative of said monitoring based, at least in part, on said analyzing.
25 . The system of claim 24 , wherein said at least one module is operable to analyze results of said monitoring by, at least in part, operating to tally playback time of at least a portion of the recorded advertising content.
26 . The system of claim 16 , wherein said at least one module is operable to, at least:
determine a destination for said communicating; and
determine the information indicative of said monitoring based, at least in part, on the determined destination.
27 . The system of claim 16 , wherein said at least one module is operable to, at least:
determine a destination for said communicating; and
determine an information format for the information indicative of said monitoring based, at least in part, on said determined destination.
28 . The system of claim 16 , wherein said at least one module is operable to communicate information indicative of said monitoring by, at least in part, operating to communicate information indicative of said monitoring to a plurality of destinations.
29 . The system of claim 28 , wherein said at least one module is operable to communicate information indicative of said monitoring to a plurality of destinations by, at least in part, operating to communicate information indicative of said monitoring to a plurality of destinations over a plurality of different respective communication networks.
30 . The system of claim 16 , wherein said at least one module is operable to communicate information indicative of said monitoring by, at least in part, operating to select a communication network from a plurality of communication networks for said communicating.