SYSTEM AND METHOD FOR PROVIDING VIEWER IDENTIFICATION-BASED ADVERTISING
A system and method for providing viewer identification-based advertising, substantially as shown in and/or described in connection with at least one of the figures, as set forth more completely in the claims.
1 . A method for providing viewer identification-based advertising, the method comprising:
developing an advertising profile for a user;
identifying the user utilizing a media presentation system; and
selecting advertising for presentation by the media presentation system based, at least in part, on the advertising profile for the user and the identification of the user.
2 . The method of claim 1 , comprising presenting the selected advertising to the user.
3 . The method of claim 1 , wherein said developing an advertising profile for a user comprises receiving information from the user regarding advertising.
4 . The method of claim 1 , comprising storing the developed advertising profile in memory of user equipment.
5 . The method of claim 1 , wherein said identifying the user comprises identifying the user located in a media presentation envelope.
6 . The method of claim 1 , wherein said identifying the user comprises identifying the user based on user login.
7 . The method of claim 1 , wherein said identifying the user comprises identifying the user at a time associated with an advertising break in media being presented to the user.
8 . The method of claim 1 , wherein said identifying the user comprises identifying the user periodically.
9 . The method of claim 1 , wherein said identifying the user comprises identifying the user as being nearest to the media presentation system.
10 . The method of claim 1 , wherein said selecting advertising comprises selecting advertising for presentation by the media presentation system based on only a single user.
11 . The method of claim 1 , wherein said selecting advertising comprises selecting advertising for presentation by the media presentation system based on respective identifications of a plurality of users.
12 . The method of claim 1 , wherein said selecting advertising comprises selecting advertising for presentation by the media presentation system based, at least in part, on factors independent of the identification of the user.
13 . The method of claim 1 , comprising acquiring the selected advertising at the media presentation system for presentation to the user, where said acquiring comprises the media presentation system requesting the selected advertising from a networked content provider.
14 . The method of claim 1 , comprising acquiring the selected advertising at the media presentation system for presentation to the user, where said acquiring comprises the media presentation system receiving the selected advertising from a networked content provider in an unsolicited manner.
15 . The method of claim 1 , wherein said developing, said identifying, and said selecting are performed by user equipment.
16 . A system for providing view identification-based advertising, the system comprising:
at least one module operable to, at least:
develop an advertising profile for a user;
identify the user utilizing a media presentation system; and
select advertising for presentation by the media presentation system based, at least in part, on the advertising profile for the user and the identification of the user.
17 . The system of claim 16 , wherein said at least one module is operable to present the selected advertising to the user.
18 . The system of claim 16 , wherein said at least one module is operable to develop an advertising profile for a user by, at least in part, operating to receive information from the user regarding advertising.
19 . The system of claim 16 , where said at least one module is operable to store the developed advertising profile in memory of user equipment.
20 . The system of claim 16 , wherein said at least one module is operable to identify the user by, at least in part, operating to identify the user located in a media presentation envelope.
21 . The system of claim 16 , wherein said at least one module is operable to identify the user by, at least in part, operating to identify the user based on user login.
22 . The system of claim 16 , wherein said at least one module is operable to identify the user by, at least in part, operating to identify the user at a time associated with an advertising break in media being presented to the user.
23 . The system of claim 16 , wherein said at least one module is operable to identify the user by, at least in part, operating to identify the user periodically.
24 . The system of claim 16 , wherein said at least one module is operable to identify the user by, at least in part, operating to identify the user as being nearest to the media presentation system.
25 . The system of claim 16 , wherein said at least one module is operable to select advertising by, at least in part, operating to select advertising for presentation by the media presentation system based on only a single user.
26 . The system of claim 16 , wherein said at least one module is operable to select advertising by, at least in part, operating to select advertising for presentation by the media presentation system based on respective identifications of a plurality of users.
27 . The system of claim 16 , wherein said at least one module is operable to select advertising by, at least in part, operating to select advertising for presentation by the media presentation system based, at least in part, on factors independent of the identification of the user.
28 . The system of claim 16 , wherein the at least one module is operable to acquire the selected advertising at the media presentation system for presentation to the user by, at least in part, operating to request the selected advertising from a networked content provider.
29 . The system of claim 16 , wherein the at least one module is operable to acquire the selected advertising at the media presentation system for presentation to the user by, at least in part, operating to receive the selected advertising from a networked content provider in an unsolicited manner.
30 . The system of claim 16 , where said system is user equipment.