Granted Patent B2

US 10,565,614 · App. 12/953,594 · Granted Feb 18, 2020

Inventors: Andrew Kilgore (Belfast, GB); Euan Pattullo (Perthshire, GB); Craig Mellor (Perthshire, GB); Philip Duncan (Dundee, GB)

Assignee: NCR Corporation

G06Q30/0251G06Q30/0241G06Q30/0255

Abstract

Claims (38)

1. A method comprising:

receiving, by a kiosk, a request from a user to purchase media content at the kiosk;

identifying, by the kiosk, the user based on reading, by the kiosk, a Near Field Communication (NFC) tag in a mobile device operated by the user at the kiosk, wherein the NFC tag includes a user identification number for the user;

determining, by the kiosk, customized advertising data, based upon: the request for the purchased media content, rental history of the user, preferences of the user, demographics of the user, previous transaction history of the user, geographic location of the request for purchase, time of day of the request for purchase, and a genre associated with the media content, wherein determining further includes acquiring the customized advertising data from advertisement data on a storage device of the kiosk;

permitting, by the kiosk, the user to adjust a price for the media content based on including additional user-selected and particular advertising content within the media content;

detecting, by the kiosk, markers present in the media content;

adding, dynamically by one or more computing devices of the kiosk and at a time of purchase by the user, a subset of the customized advertising data at locations within the media content identified by the detected markers as a hypertext link that retrieves the customized advertising data over a network when the media content is played, wherein the media content is stored on transportable digital media storage, wherein adding further includes burning the subset of the customized advertising data at the location identified by the detected markers onto the transportable digital media storage; and

delivering, by the kiosk, the media content with the subset of customized advertising data to the user with the transportable digital media storage.

2. The method of claim 1 , wherein the media content includes motion pictures, television programs, sporting events, music, video games, or concerts.

3. The method of claim 1 , wherein the customized advertising data determined is based at least in part on previous transaction data of the user.

4. The method of claim 1 , wherein the customized advertising data determined is based at least in part on previous transaction data of an aggregate of users.

5. The method of claim 1 , wherein a quantity of customized advertising data in the subset of customized advertising is based on a purchase price selected by the user.

6. The method of claim 1 , wherein transportable digital media storage comprises at least one of:

an SD card, a USB flash drive, a portable hard drive, a DVD, a CD, or a solid-state drive.

7. A method comprising:

identifying, by a kiosk, a user based upon user identification data from a request for media content, the user identification achieved by reading a Near Field Communication (NFC) tag in a mobile device operated by the user at the kiosk, wherein the NFC tag includes a user identification number for the user;

determining, by the kiosk, customized advertising data, based upon:

the user, the request for the media content, rental history of the user, preferences of the user, demographics of the user, previous transaction history of the user, geographic location of the request for purchase, time of day of the request for purchase, and a genre associated with the media content, wherein determining further includes acquiring the customized advertising data from advertisement data on a storage device of the kiosk;

displaying, from the kiosk and to the user, a quantity of advertisements that may be added based upon a purchase price of the media content;

permitting, by the kiosk, the user to adjust a price for the media content based on including additional user-selected and particular advertising content within the media content;

detecting, by the kiosk, markers within the media content;

adding, dynamically by one or more computing devices of the kiosk and at a time of purchase by the user, a subset of the customized advertising data the within the media content at locations identified by the detected markers with the quantity of advertisements based upon the purchase price selected, wherein adding further includes providing the customized advertising data in the media content at the locations as hypertext links that retrieve the customized advertising data over a network when the media content is played, wherein the media content is stored on transportable digital media storage, wherein adding further includes burning the subset of the customized advertising data at the location identified by the detected markers onto the transportable digital media storage; and

delivering, by the kiosk, the media content with the subset of customized advertising data to the user with the transportable digital media storage.

8. The method of claim 7 , wherein the quantity of advertisements is none.

9. The method of claim 7 , wherein the customized advertising data determined is based at least in part on previous transaction data of the user.

10. The method of claim 7 , wherein the customized advertising data determined is based at least in part on previous transaction data of an aggregate of users.

11. A method comprising:

receiving, by a kiosk, a request for media content from a user at the kiosk;

identifying, by the kiosk, the user based on reading, by the kiosk, a Near Field Communication (NFC) tag in a mobile device operated by the user at the kiosk, wherein the NFC tag includes a user identification number for the user;

retrieving, by the kiosk, customized advertising data, based upon: the user, the request for the media content, rental history of the user, preferences of the user, demographics of the user, previous transaction history of the user, geographic location of the request for purchase, time of day of the request for purchase, and a genre associated with the media content, and acquiring the customized advertising data from advertisement data on a storage device of the kiosk;

displaying, from the kiosk and to the user, a type of advertisement that may be added based upon a purchase price of the media content;

permitting, by the kiosk, the user to adjust a price for the media content based on including user-selected and particular additional advertising content within the media content;

detecting, by the kiosk, markers within the media content;

adding, dynamically by one or more computing devices the kiosk and at a time of purchase by the user, a subset of the customized advertising data within the media content at locations identified by the detected markers with the quantity of advertisements based upon the type of advertisements selected, wherein adding further includes providing the customized advertising data in the media content at the locations as hypertext links that retrieve the customized advertising data over a network when the media content is played, wherein the media content is stored on transportable digital media storage, wherein adding further includes burning the subset of the customized advertising data at the location identified by the detected markers onto the transportable digital media storage; and

delivering the media content with the added subset of customized advertising data to the users with the transportable digital media storage.

12. The method of claim 11 , wherein the quantity of advertisements is none.

13. The method of claim 11 , wherein the customized advertising data determined is based at least in part on previous transaction data of the user.

14. The method of claim 11 , wherein the customized advertising data determined is based at least in part on previous transaction data of an aggregate of users.

Assignments (15)