Cosmetic applicator, in particular mascara applicator, and a cosmetic product

1. A cosmetic applicator, in particular a mascara applicator, comprising:

a first applicator region and at least one additional applicator region, wherein the first applicator region and the at least one additional applicator region are connected to each other in a way that allows the at least one additional applicator region to be slid in linear fashion relative to the first applicator region;

an applicator rod that is hollow and forms an applicator tube, wherein the applicator rod includes the first applicator region in the form of a grooved applicator;

a push rod that is positioned in the applicator tube and driven by a rotary mechanism to which a grip end region of the push rod is connected, wherein the rotary mechanism has a rotating cap in a region of a grip that is connected to a housing sleeve in which the grip end region of the push rod is supported so that the push rod is able to slide back and forth relative to the applicator tube; and

the grip end region of the push rod has a projection that protrudes through a slot in the housing sleeve and travels in an inner helical groove of a helical groove sleeve that is affixed to the grip so that it is possible by rotating the rotating cap to move the push rod relative to the applicator tube, in a linear fashion, while an end of the push rod oriented away from the grip supports said additional applicator region which includes a brush applicator that is inserted into the end of the push rod and that can be moved by the rotary mechanism, either into an extended position in which a circumference of the brush applicator is fully accessible or in a completely retracted position in which bristles forming the circumference of the brush applicator are covered by the applicator tube.

2. The cosmetic applicator as recited in claim 1 , wherein the first applicator region is situated closer to the grip of the applicator and the at least one additional applicator region is situated at a distal end of the first applicator region away from the grip of the applicator, at least when the at least one additional applicator region is in an operating position.

3. The cosmetic applicator as recited in claim 2 , wherein it is possible to retract or extend the distally outer additional applicator region into or out of a cavity in the distally inner first applicator region.

4. The cosmetic applicator as recited in claim 1 , wherein the at least one additional applicator region is embodied as replaceable.

5. The cosmetic applicator as recited in claim 1 , wherein the first applicator region and the at least one additional applicator region are of different applicator types.

6. The cosmetic applicator as recited in claim 1 , wherein the first applicator region is rigid relative to its longitudinal axis and the at least one additional applicator region is elastically flexible relative to its longitudinal axis.

7. A cosmetic product, in particular a mascara cosmetic product comprising a cosmetic applicator as recited in claim 1 .