IDENTIFYING PURCHASE PATTERNS AND MARKETING BASED ON USER MOOD

1 . A method for facilitating transactions over a network, the method comprising:

at a server, communicating with a user via a user device and a business entity via a business entity device over the network;

at the server, monitoring user navigation events over the network;

at the server, determining a mood of the user based on current user navigation behavior;

at the server, marketing to the user based on the mood of the user at the time of the current user navigation behavior; and

at the server, storing user information related to the user navigation events and the mood of the user.

2 . The method of claim 1 , further comprising:

at the server, prompting the user to login over the network after communicating with the user via the user device over the network;

at the server, obtaining user information including user identity information from the user via the user device over the network;

at the server, determining the identity of the user based on the user information; and

at the server, accessing a user account related to the user based on the identity of the user.

3 . The method of claim 1 , further comprising tracking user navigation events over the network at the server.

4 . The method of claim 1 , further comprising:

at the server, monitoring user selection events over the network; and

at the server, tracking user selection events over the network, wherein determining the mood of the user is based on user navigation behavior and user selection events.

5 . The method of claim 1 , further comprising:

at the server, monitoring user purchase events over the network; and

at the server, tracking user purchase events over the network, wherein determining the mood of the user is based on user navigation behavior and user purchase events.

6 . The method of claim 1 , wherein determining the mood of the user includes determining at least one of a psychological state, emotional state, and a physical state of the user.

7 . The method of claim 1 , wherein the business entity comprises at least one of a merchant entity, social network entity, and an information resource entity, and the business entity maintains a network based website on the network including at least one of a merchant site, social network site, and an information resource site.

8 . The method of claim 1 , wherein marketing to the user includes sending marketing messages to the user via the user device over the network based on the mood of the user.

9 . The method of claim 1 , wherein the method is performed by the network server adapted to communicate with the user device and the business entity device over the network.

10 . A system for facilitating transactions over a network, the system comprising:

a communication component adapted to:

communicate with a user via a user device and a business entity via a business entity device over the network;

a processing component adapted to:

monitor user navigation events over the network;

determine a mood of the user based on current user navigation behavior;

market to the user based on the mood of the user at the time of the current user navigation behavior; and

store user information related to the user navigation events and the mood of the user.

11 . The system of claim 10 , wherein the processing component is adapted to:

prompt the user to login over the network after communicating with the user via the user device over the network;

obtain user information including user identity information from the user via the user device over the network;

determine the identity of the user based on the user information; and

access a user account related to the user based on the identity of the user.

12 . The system of claim 10 , wherein the processing component is adapted to track user navigation events over the network.

13 . The system of claim 10 , wherein the processing component is adapted to:

monitor user selection events over the network; and

track user selection events over the network, wherein determining the mood of the user is based on user navigation behavior and user selection events.

14 . The system of claim 10 , wherein the processing component is adapted to:

monitor user purchase events over the network; and

track user purchase events over the network, wherein determining the mood of the user is based on user navigation behavior and user purchase events.

15 . The system of claim 10 , wherein the mood of the user comprises at least one of a psychological state, emotional state, and a physical state of the user.

16 . The system of claim 10 , wherein the business entity comprises at least one of a merchant entity, social network entity, and an information resource entity, and the business entity maintains a network based website on the network including at least one of a merchant site, social network site, and an information resource site.

17 . The system of claim 10 , wherein marketing to the user includes sending marketing messages to the user via the user device over the network based on the mood of the user.

18 . A computer readable medium on which are stored computer readable instructions and when executed causes a processor to:

communicate with a user via a user device and a merchant via a merchant device over the network;

monitor user navigation events over the network;

determine a mood of the user based on user navigation behavior;

market to the user based on the mood of the user; and

store user information related to the user navigation events and the mood of the user.

19 . The computer readable medium of claim 18 , wherein the mood of the user comprises at least one of a psychological state, emotional state, and a physical state of the user.

20 . The computer readable medium of claim 18 , wherein marketing to the user includes sending marketing messages to the user via the user device over the network based on the mood of the user.