Systems and methods for optimizing smart mail
Methods and systems provide for creating and generating dynamic mailings which include providing for static and dynamic content to be included in a dynamically generated e-mail; establishing filters for determining dynamic content; establishing a generic e-mail including static and dynamic content; selecting dynamic content using the filters; generating a dynamic e-mail based upon the generic e-mail and the dynamic content selected; and transmitting the dynamically generated e-mail.
1. A method for obtaining information for use in dynamic mailings, the method comprising:
storing a set of processed-based questions;
providing a user an opportunity to opt-into a system;
upon receipt of confirmation of an opt-in, querying the user with a plurality of processed-based questions selected from the stored set via a network, wherein selection of at least one of the processed-based questions during the query is based on the user's response to a previous question during the query;
storing at least one of the user's responses to the plurality of processed-based questions as information in a computer database and storing an association between the information and the user;
generating a dynamic mailing including content that is selected based on the stored information; and
transmitting the dynamic mailing to an email address of the user via the network.
2. The method of claim 1 , wherein selection of all subsequent questions queried to the user is based on the response of a previous question queried to the user.
3. The method of claim 1 , further comprising:
obtaining information through the user's web page access history;
associating the information with the user; and
storing the information.
4. The method of claim 1 , wherein the step of generating a dynamic mailing includes:
generating a first e-mail including the content that is selected based on the stored information;
simulating the transmission of the first email through a SPAM filter;
if the simulated transmission indicates a high probability of the first email being blocked by a SPAM filter, utilizing the first e-mail as the dynamic mailing; and
if the simulated transmission indicates a high probability of the first email being blocked by a SPAM filter, modifying the first e-mail in order to generate a second email to be used as the dynamic mailing.
5. The method of claim 4 , wherein if the simulated transmission indicates a high probability of the first email being blocked by a SPAM filter, the first email is modified by:
identifying content in the first email that could cause a SPAM filter to block the first email, and modifying the identified content in order to generate the second email.
6. The method of claim 5 , wherein the simulated transmission through a SPAM filter is repeated based on the modification to the identified content.
7. An apparatus for obtaining information for use in dynamic mailings, comprising:
memory storing instructions; and
a processor for executing the instructions to perform a method including:
storing a set of process-based questions;
providing a user an opportunity to opt-into a system;
upon receipt of confirmation of an opt-in, querying the user with a plurality of processed-based questions selected from the stored set, wherein selection of at least one of the process-based questions during the query is based on the user's response to a previous question during the query;
storing at least one of the user's responses to the plurality of processed-based questions as information and storing an association between the information and the user;
generating a dynamic mailing including content that is selected based on the stored information; and
transmitting the dynamic mailing to an email address of the user.
8. The apparatus of claim 7 , wherein selection of all subsequent questions queried to the user is based on the response of a previous question queried to the user.
9. The apparatus of claim 7 , further comprising:
obtaining information through the user's web page access history;
associating the information with the user; and
storing the information.
10. The apparatus of claim 7 , wherein the step of generating a dynamic mailing includes:
generating a first e-mail including the content that is selected based on the stored information;
simulating the transmission of the first email through a SPAM filter;
if the simulated transmission indicates a high probability of the first email being blocked by a SPAM filter, utilizing the first e-mail as the dynamic mailing; and
if the simulated transmission indicates a high probability of the first email being blocked by a SPAM filter, modifying the first e-mail in order to generate a second email to be used as the dynamic mailing.
11. The apparatus of claim 10 , wherein if the simulated transmission indicates a high probability of the first email being blocked by a SPAM filter, the first email is modified by:
identifying content in the first email that could cause a SPAM filter to block the first email, and modifying the identified content in order to generate the second email.
12. The apparatus of claim 11 , wherein the simulated transmission through a SPAM filter is repeated based on the modification to the identified content.
13. A non-transitory computer-readable medium storing instructions, executed by a processor, for performing a method for obtaining information for use in dynamic mailings, the method comprising:
storing a set of processed-based questions;
providing a user an opportunity to opt-into a system;
upon receipt of confirmation of an opt-in, querying the user a plurality of processed-based questions selected from a stored set, wherein selection of at least one of the processed-based questions during the query is based on the user's response to a previous question during the query;
storing at least one of the user's responses to the plurality of processed-based questions as information and storing an association between the information and the user;
generating a dynamic mailing including content that is selected based on the stored information; and
transmitting the dynamic mailing to an email address of the user.
14. The computer-readable medium of claim 13 , wherein selection of all subsequent questions queried to the user is based on the response of a previous question queried to the user.
15. The computer-readable medium of claim 13 , further comprising:
obtaining information through the user's web page access history;
associating the information with the user; and
storing the information.
16. The computer-readable medium of claim 13 , wherein the step of generating the dynamic mailing includes:
generating a first e-mail including the content that is selected based on the stored information;
simulating the transmission of the first email through a SPAM filter;
if the simulated transmission indicates a high probability of the first email being blocked by a SPAM filter, utilizing the first e-mail as the dynamic mailing; and
if the simulated transmission indicates a high probability of the first email being blocked by a SPAM filter, modifying the first e-mail in order to generate a second email to be used as the dynamic mailing.
17. The computer-readable medium of claim 16 , wherein if the simulated transmission indicates a high probability of the first email being blocked by a SPAM filter, the first email is modified by:
identifying content in the first email that could cause a SPAM filter to block the first email, and modifying the identified content in order to generate the second email.
18. The computer-readable medium of claim 17 , wherein the simulated transmission through a SPAM filter is repeated based on the modification to the identified content.