Method and system for selling products over a communications network

1. A method of selling a product via the interaction of a client and a server computer comprising:

associating a user of a client computer with a customer account stored in a server computer and with one or more products identified in storage of the server computer selected for purchase but not yet authorized for purchase or purchased;

displaying a shopping page at the client computer, wherein the shopping page contains information identifying a product;

in response to the user selecting an option to enable a shortcut purchase feature, displaying a sign up form, wherein the sign up form prompts the user to enter information including a payment method and a shipping address, and in response to a user confirmation, enabling the shortcut purchase feature;

presenting the user via a display at the client computer with an option of shortcut purchase of the product identified on the shopping page, wherein in response to a request to shortcut purchase the product, the user is presented with a popup window on the shopping page presented by the display of the client computer identifying the product, and the one or more products previously selected for purchase but not yet authorized for purchase or purchased, along with a purchase summary and an option to authorize a purchase; and

in response to the user confirming the shortcut purchase via the client computer, returning the user to the shopping page from the popup window.

2. The method of claim 1 , wherein the product is a boutique product presented to the user in conjunction with a statement of limited availability.

3. The method of claim 2 , further comprising

enabling the customer account with a shortcut product purchase feature prior to presenting the option of shortcut purchase.

4. The method of claim 3 , wherein if the customer account is not enabled with the shortcut product purchase feature, presenting the user an option to select the product for purchase without immediately purchasing the product.

5. The method of claim 1 , further comprising presenting the user an option to authorize the purchase of one or more of the products previously selected for purchase but not yet authorized for purchase or purchased.

6. The method of claim 1 , further comprising presenting the user an option to remove the product, wherein in response to the user selecting the option to remove the product, the product is marked as a product previously selected for purchase but not yet purchased.

7. The method of claim 1 , further comprising presenting the user with an option to return to the shopping page without authorizing the purchase.

8. A method of selling a product via the interaction of a client and a server computer comprising:

associating a user of a client computer with a customer account stored in a server computer and products identified in storage of the server computer previously selected for purchase but not yet authorized for purchase;

displaying a shopping page at the client computer, wherein the shopping page contains information identifying a product;

in response to the user selecting an option to enable a shortcut purchase feature, displaying a sign up form, wherein the sign up form prompts the user to enter information including a payment method and a shipping address, and in response to a user confirmation, enabling the shortcut purchase feature;

in response to the user selecting the product via the client computer, presenting the user with a product page via a display of the client computer, wherein the product page includes information about the selected product and presents the user with the option of including the selected product in a virtual shopping cart along with any products previously selected for purchase, and the option of purchasing the selected product through the shortcut shopping cart process;

in response to the user selecting the shortcut shopping cart process option via the client computer, presenting the user via a display of the client computer with a popup window of the product page, the popup window identifying the selected product and products previously selected for purchase, and a purchase summary and asking the user to confirm the purchase of the selected product without authorizing the purchase of at least one product previously selected for purchase; and

in response to the user confirming the purchase of the selected product without authorizing the purchase of at least one product previously selected for purchase, implementing the purchase of the selected product and returning the user to the shopping page.

9. A system for selling a product comprising:

a server computer configured to host a web site, the server computer being communicatively coupled to a network and connectable to a client computer configured with a web browser;

wherein the web site is configured to direct the web browser to prompt a user for identifying information for a customer account, and displaying a shopping page;

wherein the shopping page includes information identifying a product and an option of selecting a product for purchase;

wherein the server, in response to the user selecting an option to enable a shortcut purchase feature, displays a sign up form, wherein the sign up form prompts the user to enter information including a payment method and a shipping address, and in response to a user confirmation, the server enables the shortcut purchase feature;

wherein after enabling the shortcut purchase feature, in response to a request to purchase the product from the browser, the server directs the browser to generate a popup window depicting the product, and products previously selected for purchase but not yet authorized for purchase or purchased, along with a purchase summary and an option to confirm the purchase of the selected product and not at least one product previously selected for purchase; and

in response to the user confirming the purchase, the server arranges the purchase of the selected product returning the user to the shopping page.

10. The system of claim 9 , wherein the selected product is a boutique product presented to the user in conjunction with a statement of limited availability.

11. The system of claim 10 , wherein the server verifies that the customer account is enabled with a shortcut product purchase feature prior to directing the browser to present with the option of purchasing the product.

12. The system of claim 11 , wherein if the customer account is not enabled with the shortcut product purchase feature, the user is provided with an option to select the product for purchase without purchasing the product.

13. The system of claim 9 , wherein the server directs the browser to present the user an option of confirming the purchase of one or more of the products previously selected for purchase but not yet purchased.

14. The system of claim 9 , wherein the server directs the browser to present the user with an option of removing the selected product, wherein in response to the user selecting the option of removing the selected product, the server marks the selected product as a product previously selected for purchase but not yet purchased.

15. The system of claim 9 , wherein the network comprises the Internet.

16. The system of claim 9 , wherein the client computer comprises a mobile device.