MOBILE BILLBOARD ADVERTISING SYSTEM AND APPARATUSES
A novel advertising method at least includes: receiving at least one advertising placement offer for the placement of an advertisement, the offer including proposed consideration; accepting an advertising placement order; and displaying an advertisement which is the subject of an accepted advertising placement order on a plurality of mobile, changeable advertising message displays carried by a plurality of coordinated automobiles, which changeable displays are capable of displaying more than one separate advertising message at different times. Each changeable advertising message display at least includes: a visual display; a multiple advertising message generator coupled to the visual display, the multiple advertising message generator adapted to generate a plurality of different advertising messages; and an advertising message selector adapted to select a current advertising message to be displayed.
1 . An advertising method comprising:
receiving at least one advertising placement offer for the placement of an advertisement, said offer including proposed consideration;
accepting an advertising placement order; and
displaying an advertisement which is the subject of an accepted advertising placement order on a plurality of mobile, changeable advertising message displays carried by a plurality of coordinated automobiles, which changeable displays are capable of displaying more than one separate advertising message at different times;
wherein each said changeable advertising message display comprises:
a visual display;
a multiple advertising message generator coupled to said visual display, said multiple advertising message generator adapted to generate a plurality of different advertising messages;
and an advertising message selector adapted to select a current advertising message to be displayed.
2 . The method of claim 1 , wherein said multiple advertising message generator comprises:
a plurality of juxtaposed prisms rotatable about their longitudinal axes, each lateral prism face being adapted to display a segment of an advertising segment;
wherein lateral faces of a plurality of prisms are aligned in a plane to integrate segments of an advertising message into a complete advertising message image, and wherein more than one different advertising message can be displayed at different times.
3 . The method of claim 2 , wherein said prisms each comprise three lateral faces.
4 . The method of claim 1 , wherein said changeable advertising message display further comprises:
a carrying arm member having first and second carrying arm member ends, said first carrying arm member end coupled to said visual display;
a mounting arm member having first and second mounting arm member ends, said first mounting arm member end adapted to be coupled to an automobile;
a pivoting coupler adapted to couple said carrying arm member and said mounting arm at said second carrying arm member end and at said second mounting arm member end;
wherein said carrying arm member and said mounting arm member cooperate to swing said visual display away from a mounting automobile as desired to provide clearance for ingress and egress structures.
5 . The method of claim 1 , wherein said changeable display comprises a plasma display.
6 . The method of claim 1 , wherein said changeable display comprises a liquid crystal display.
7 . The method of claim 1 , wherein said message selector comprises:
a mechanical linkage connected between said prisms; and
a rotatable selector device coupled to said mechanical linkage adapted to allow a user to rotate said selector device and transmit rotation to said prisms to move and rotate prism faces simultaneously and select an advertising message for display.
8 . The method of claim 1 , wherein said offers and said acceptance are part of a bidding process.
9 . The method of claim 1 , wherein said offer specifies an amount of aggregate distance over which a particular message shall be displayed by said coordinated automobiles.
10 . The method of claim 1 , wherein said offer specifies an amount of aggregate time over which a particular message shall be displayed by said coordinated automobiles.
11 . The method of claim 1 , wherein said offer specifies a geographic region within which a particular message shall be displayed by said coordinated automobiles.
12 . The method of claim 1 , wherein said offer specifies a projected density of motor vehicles on roads traveled during the display of a particular message by said coordinated automobiles.
13 . The method of claim 1 , wherein said offer specifies a projected number of message viewers during the display of a particular message by said coordinated automobiles.
14 . The method of claim 1 , further comprising:
periodically selecting new advertising messages to be displayed on the changeable displays of said coordinated automobiles; and
changing elements of said changeable display accordingly.
15 . The method of claim 1 , further comprising:
changing the advertising message to be displayed based on the time of day.
16 . The method of claim 1 , further comprising:
changing the advertising message to be displayed based on the particular day.
17 . The method of claim 1 , further comprising:
providing remuneration to coordinated automobile operators;
wherein each said coordinated automobile operator may accept or reject an offer to display a particular advertising message.
18 . A billboard for the display of advertising messages comprising:
a changeable advertising message display adapted to display multiple advertising messages at different times;
a carrying arm member having first and second carrying arm member ends, said first carrying arm member end coupled to said changeable advertising message display;
a mounting arm member having first and second mounting arm member ends, said first mounting arm member end adapted to be coupled to an automobile;
a pivoting coupler adapted to couple said carrying arm member and said mounting arm at said second carrying arm member end and at said second mounting arm member end;
wherein said carrying arm member and said mounting arm member cooperate to swing said changeable advertising message display away from a mounting automobile as desired to provide clearance for ingress and egress structures, and wherein said billboard is adapted to be operational while being transported by an automobile.
19 . The billboard of claim 18 , wherein said multiple advertising message generator comprises:
a plurality of juxtaposed advertising message segment mechanisms rotatable about their longitudinal axes, each advertising message segment generator comprising:
at least two mounts coupled by at least one column member, said mounts being adapted to connect to an advertising message segment and display said advertising message segment;
wherein advertising message segments corresponding to the same advertising message are aligned in a plane to integrate segments of an advertising message into a complete advertising message image, and wherein more than one different advertising message can be displayed at different times.
20 . The billboard of claim 18 , further comprising:
a light source adapted to outwardly project advertising message segments.