METHOD OF USING FLEXIBLE DISPLAY NAMES IN INTERNET PROTOCOL MULTIMEDIA SUBSYSTEM NETWORKS

1 . A method, comprising:

selecting, at a network entity, one of a plurality of display names for a calling party in response to receiving a request to initiate a call from the calling party to a called party; and

transmitting a message from the network entity towards the called party, wherein the message includes said one of the plurality of display names for the calling party.

2 . The method of claim 1 , wherein selecting said one of the plurality of display names comprises selecting said one of the plurality of display names based upon a corresponding plurality of predetermined conditions indicating the conditions under which each of the plurality of display names are to be selected.

3 . The method of claim 2 , wherein each of the plurality of predetermined conditions indicates at least one number of a called party that receives a corresponding one of the plurality of display names.

4 . The method of claim 2 , wherein each of the plurality of predetermined conditions indicates that a corresponding one of the plurality of display names is to be provided at a predetermined time, when the calling party is at a predetermined location, or when the called party is at a predetermined location.

5 . The method of claim 1 , wherein selecting said one of the plurality of display names comprises selecting said one of the plurality of display names that includes an identifier assigned to the calling party by a service associated with the called party.

6 . The method of claim 1 , comprising transmitting a request for a service profile for the calling party from the network entity to a home subscriber server in response to the calling party registering with the network entity.

7 . The method of claim 6 , comprising receiving the service profile for the calling party at the network entity, and wherein selecting said one of the plurality of display names comprises selecting said one of the plurality of display names from the plurality of display names included in the service profile.

8 . A method, comprising:

storing at least one subscriber profile at a home subscriber server, wherein said at least one subscriber profile comprises a plurality of display names for a subscriber associated with the subscriber profile, wherein each of the plurality of display names can be transmitted to a called party when a subscriber initiates a call to the called party; and

transmitting said at least one subscriber profile from the home subscriber server to a network entity in response to the subscriber registering with the network entity.

9 . The method of claim 8 , wherein storing said one subscriber profile comprises storing the plurality of display names for the subscriber and a corresponding plurality of predetermined conditions indicating the conditions under which each of the plurality of display names are to be selected for transmission to the called party.

10 . The method of claim 9 , wherein each of the plurality of predetermined conditions indicates at least one number of a called party that receives a corresponding one of the plurality of display names.

11 . The method of claim 9 , wherein each of the plurality of predetermined conditions indicates that a corresponding one of the plurality of display names is to be provided at a predetermined time, when the calling party is at a predetermined location, or when the called party is at a predetermined location.

12 . The method of claim 9 , wherein storing the plurality of display names comprises storing at least one display name that includes an identifier assigned to the subscriber by a service associated with the called party.

13 . A method, comprising:

storing, at a network entity, a plurality of display names for a calling party in response to receiving a request to initiate a call from the calling party to a called party; and

transmitting a message from the network entity towards the called party, wherein the message includes a selected one of the plurality of display names for the calling party.

14 . The method of claim 13 , comprising selecting said selected one of the plurality of display names based upon a corresponding plurality of predetermined conditions indicating the conditions under which each of the plurality of display names are to be selected.

15 . The method of claim 14 , wherein each of the plurality of predetermined conditions indicates at least one number of a called party that receives a corresponding one of the plurality of display names.

16 . The method of claim 14 , wherein each of the plurality of predetermined conditions indicates that a corresponding one of the plurality of display names is to be provided at a predetermined time, when the calling party is at a predetermined location, or when the called party is at a predetermined location.

17 . The method of claim 14 , wherein selecting said one of the plurality of display names comprises selecting said one of the plurality of display names that includes an identifier assigned to the calling party by a service associated with the called party.

18 . The method of claim 14 , comprising transmitting a request for a service profile for the calling party from the network entity to a home subscriber server in response to the calling party registering with the network entity, wherein the service profile indicates the plurality of display names and the corresponding plurality of predetermined conditions.

19 . The method of claim 18 , comprising receiving the service profile for the calling party at the network entity, and wherein selecting said one of the plurality of display names comprises selecting said one of the plurality of display names from the plurality of display names included in the service profile.