Method and apparatus for communicating and updating logo identifiers

1. A method comprising:

generating a plurality of logo graphics files for a logo, each of the plurality of logo graphics file corresponding to a different device type;

assigning a respective logo address for each of the plurality of logo graphics files;

storing the plurality of logo graphics files in a file server accessible using the respective logo address;

storing logo metadata for each of the plurality of logo graphics files in the file server;

storing respective logo addresses for the plurality of logo graphics files in a database;

at a user device having a user device type, wherein the user device is separate from the file server, communicating a logo request signal comprising a device type identifier corresponding to the device type;

communicating a logo return data signal including the respective logo address and metadata for a respective logo graphics file corresponding to the device type identifier from the database to the user device;

requesting, by the user device, the respective logo graphics file from the file server using the respective logo address through a network;

communicating the respective logo graphics file to the user device from the file server through the network in response to requesting;

receiving the logo data file at the user device; and

after receiving, displaying the logo corresponding to the logo data file on a display of the user device.

2. A method as recited in claim 1 further comprising communicating the logo data file to a landing area prior to assigning.

3. A method as recited in claim 2 further comprising polling the landing area from a listing server.

4. A method as recited in claim 3 wherein polling comprises polling the landing module on a regular time interval.

5. A system as recited in claim 2 wherein the plurality of logo graphics files have at least one of a different size or background color.

6. A method as recited in claim 1 wherein generating a logo request signal comprises generating the logo request signal comprising a logo background color.

7. A method as recited in claim 1 wherein the user device comprises a mobile device.

8. A method as recited in claim 1 wherein the user device comprises a set top box.

9. A method as recited in claim 1 wherein assigning the respective logo address comprises assigning the respective logo address corresponding to a broadcast network.

10. A method as recited in claim 1 further comprising forming the database as a listing database from guide channel data, broadcast network data, schedule data, program data and the logo address; and

communicating listing data from the listing database to the program guide module.

11. A method as recited in claim 1 wherein the plurality of logo graphics files have at least one of a different size or background color.

12. A logo system comprising:

a listing system assigning a respective logo address for each of a plurality of logo graphics files for a logo, each of which corresponds to a different device type, storing the plurality of logo graphics files in a file server so that the plurality of logo graphics files is accessible by the respective logo address and storing the logo address in a database;

a program guide module; and

a user device having a user device type, wherein the user device is separate from the file server and communicates a logo request signal comprising a device type identifier corresponding to the device type to the program guide module;

said program guide module communicating a logo return data signal including the respective logo address and metadata for a respective logo graphics file corresponding to the device type identifier to the user device in response to the logo request signal and the device type identifier;

said user device requesting the respective logo graphics file from the file server using the logo address through a network and displaying a logo corresponding to the logo data file on a display associated therewith.

13. A system as recited in claim 12 further comprising a landing area receiving the logo graphics files.

14. A system as recited in claim 13 wherein the listing system polls the landing area for the logo data file.

15. A system as recited in claim 14 wherein the logo request comprises a background color.

16. A system as recited in claim 14 wherein the user device comprises a mobile device.

17. A system as recited in claim 14 wherein the user device comprises a set top box.

18. A system as recited in claim 14 wherein the logo data file corresponds to a broadcast network.